Sales Director (Omnichannel)

Market Performance Group; Bentonville (AR); On-site; USD 150,000 - 180,000; Full time

Benefits offered by this job

Health benefits

401K plan

Unlimited PTO

Parental leave

Job summary

Market Performance Group seeks a Director of Omnichannel Sales to lead senior client engagements across Walmart Stores, Walmart.com, and Sam’s Club. You will blend strategic retail planning with digital commerce expertise to drive growth across brick-and-mortar and online channels.

You will provide deep insights, strategic planning, and seamless execution, supporting client satisfaction and retention through strong relationships and cross-functional collaboration with MPG teams.

Qualifications

• 7+ years (Director) of CPG sales, customer development, or omnichannel retail account management.
• Deep experience managing Walmart and/or Sam’s Club across 1P and 3P commerce models.
• Proficiency with Retail Link, Luminate/Scintilla, Item 360, and Walmart.com analytics tools.
• Strong understanding of the Walmart omnichannel ecosystem—including fulfillment types, algorithm drivers, and merchandising levers.
• Exceptional communication, leadership presence, and relationship-building skills.

Responsibilities

• Lead Walmart and Sam’s Club 1P/3P relationships and JBPs.
• Develop and execute integrated joint business plans aligned with client goals and retailer initiatives.
• Own the total business relationship across Walmart and Sam’s Club, both in-store and on eCommerce platforms, including pricing, promotions, and item setup.
• Guide on assortment strategy, buy box performance, and fulfillment models across Marketplace.

Skills

CPG sales leadership

Omnichannel account mgmt

Walmart 1P/3P

Analytics tools

Leadership communication

Education

Bachelor’s degree in Business, Marketing, or related field

Tools

Retail Link

Luminate/Scintilla

Item 360

Walmart analytics tools

Job description

About Mpg

Market Performance Group (MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today’s fastest-growing consumer packaged goods (CPG) manufacturers. Over the years, we’ve built a strong reputation as a trusted partner and valuable resource to a broad range of companies, from Fortune 500 to Private Equity, in categories that include health & wellness, food & beverage, home and hardlines. We revel in the opportunity to guide our clients on their path forward, building and activating strategies that ensure success. Everything we do is driven by our unrelenting commitment to leverage our deep operational experience, unparalleled omnichannel expertise, and industry relationships to drive performance in today’s dynamic omnichannel marketplace.

Brief Description

Omnichannel Sales Director

About Mpg

Market Performance Group (MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today’s fastest-growing consumer packaged goods (CPG) manufacturers. Over the years, we’ve built a strong reputation as a trusted partner and valuable resource to a broad range of companies, from Fortune 500 to Private Equity, in categories that include health & wellness, food & beverage, home and hardlines. We revel in the opportunity to guide our clients on their path forward, building and activating strategies that ensure success. Everything we do is driven by our unrelenting commitment to leverage our deep operational experience, unparalleled omnichannel expertise, and industry relationships to drive performance in today’s dynamic omnichannel marketplace.

At MPG, we value our people and their contributions; they are critical to building the MPG Brand. Our leadership team has significant experience driving topline revenue and bottom-line profit, having held senior operating roles at leading CPG manufacturers and retailers. Our highly regarded, seasoned team of 400+ strategy and commercialization professionals brings strong operational experience and a collaborative approach. All team members are singularly focused on providing clients with pragmatic, real-world market approaches, built on the strong consumer, category and marketplace insights needed to create sustainable, profitable brand growth.

Position Overview

As the Director of Omnichannel Sales, you will serve as the senior client-facing leader responsible for owning and accelerating omnichannel performance across Walmart Stores, Walmart.com (1P/DSV & 3P Marketplace), and Sam’s Club. This role blends strategic retail engagement, client relationship management, and digital commerce expertise to deliver growth across all channels.

You will provide clients with deep insights, strategic planning, and seamless execution across brick-and-mortar and digital touchpoints. While our internal MPG media team manages campaign execution, you’ll possess a working knowledge of Walmart Connect to help clients strategically align their investments with business objectives, inventory strategies, and digital shelf performance.

You will also be assigned key clients as part of our overall Client Intimacy Initiative providing comprehensive connectivity across MPG and ensuring client satisfaction and retention.

Key Responsibilities

Omnichannel Sales & Account Leadership

• Serve as the strategic business lead for Walmart and Sam’s Club across 1P and 3P channels.
• Develop and execute integrated joint business plans that align with client goals, category trends, and retailer initiatives.
• Own the total business relationship across Walmart and Sam’s Club, inclusive of in-store and eCommerce platforms (1P and Drive execution of pricing, modular transitions, promotional planning, and new item setup across physical and digital shelves.
• Advise on assortment strategy, buy box performance, and fulfillment models across Marketplace (WFS, DSV, and 3P).

Digital Commerce & Marketplace Strategy

• Guide clients in building a strong digital footprint through optimized product detail pages (PDPs), compelling content, and retail-compliant listings.
• Oversee the health of digital shelves: ensuring consistent, brand-aligned, and performance-driven PDPs across 1P and 3P listings.
• Collaborate with content/creative teams and external partners to ensure all SKUs under MPG management meet or exceed Walmart’s content excellence standards.

Monitor And Provide Insights Across Key Digital KPIs

• Conversion and click-through rates
• Content health scores
• Buy box win rate
• Profitability and fulfillment metrics
• Item availability across 1P, DSV, and Marketplace models

• Provide strategic guidance to clients on optimizing their 1P and 3P Marketplace presence.
• Understand the nuances of working with WFS (Walmart Fulfillment Services), third-party sellers, and DSV models.

Walmart Connect Collaboration

• Maintain a strategic understanding of Walmart Connect’s media solutions, translating client business objectives into aligned media plans.
• Guide clients on campaign timing, item readiness, and promotional layering to ensure optimized omni impact.
• Coordinate with the internal media team to bridge the gap between sales activation and media planning, ensuring marketing campaigns are grounded in merchandising and supply realities.
• Serve as the bridge between sales and media, offering clients holistic guidance without managing execution directly.

Client Strategy & Retailer Relationship Management

• Lead top-to-top meetings with Walmart and Sam’s Club merchants, replenishment, and digital teams.
• Provide performance analysis, growth strategy recommendations, and retailer scorecard interpretation.
• Partner with cross-functional MPG teams (supply chain, media, analytics, replenishment/operations) to deliver holistic, coordinated support to client portfolios.
• Lead client meetings, line reviews, and top-to-top engagements with Walmart and Sam’s Club buyers. Provide performance analysis, sales forecasts, and retailer scorecard insights.
• Partner closely with replenishment, marketing, and supply chain teams to ensure flawless execution.
• Understand and represent client objectives internally, supporting MPG’s Client Intimacy Initiative to drive retention and growth.

Required

Skills & Experience

• Bachelor’s degree in Business, Marketing, or related field
• 7+ years (Director) of CPG sales, customer development, or omnichannel retail account management
• Deep experience managing Walmart and/or Sam’s Club across 1P and 3P commerce models
• Proficiency with Retail Link, Luminate/Scintilla, Item 360, and Walmart.com analytics tools
• Strong understanding of the Walmart omnichannel ecosystem—including fulfillment types, algorithm drivers, and merchandising levers
• Exceptional communication, leadership presence, and relationship-building skills

Preferred

• Experience within a broker or agency setting managing multiple client portfolios
• Familiarity with Walmart Connect and retail media planning
• Exposure to digital content strategy, PDP optimization, and ecommerce platform best practices
• Proficiency in Excel, PowerPoint, and business intelligence tools (e.g., Power BI, Looker Studio)
• Prior people management experience (Sr. Director only)

Compensation

The expected base salary range for this position is $150,000 - $180,000 annually, depending on experience, skills, and qualifications. In addition to base salary, this position may be eligible for performance-based bonuses and other compensation programs.

Benefits

MPG offers a generous package of health benefits, including medical, dental, vision, STD/LTD, paid maternity/paternity leave and life insurance. Our compensation program provides market industry base salary, bonuses, and 401K. In addition to paid holidays, we reward an employee’s extra efforts through unlimited paid time off.

Diversity and Inclusion

MPG provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

We are committed to ensuring that Diversity, Equity, Inclusion, and Belonging (DEI&B) are at the foundation of our culture. Through DEI&B, we embrace the beauty in all of the unique qualities of our employees, communities and clients. MPG’s DEI&B efforts empower us to collectively reach our full potential by fueling innovation, connection, and growth. We recognize the value of having a diverse and engaged team. We are an organization driven by PEOPLE. Our commitment to diversity, equity, inclusion, and belonging was born from our core values. We believe that by leveraging the unique perspectives and experiences of our employees, MPG can unlock more comprehensive, innovative, and long-standing results for both our client and retailer partners. As our journey continues to evolve, we have made intentional commitments to further champion DEI&B. The foundation of our pledge starts with our promise to each other, our clients, and the community.

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