Sales Director, Local Media & Digital Growth

Dick Broadcasting; Myrtle Beach (SC); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Paid Time Off

Medical, Dental, Vision, Disability, &

401(k) Retirement Savings Plan

Job summary

Dick Broadcasting Company in Myrtle Beach is seeking a driven Director of Sales to lead our four-station operation and its growing digital advertising business. This full-time, exempt role emphasizes building and scaling a high-performing sales team, developing client relationships, and delivering integrated advertising solutions that drive revenue growth.

You will recruit and coach top talent, set strategic direction, manage budgets and forecasts, and collaborate with programming, promotions,

Qualifications

• A demonstrated track record of growing revenue, developing new business, and consistently delivering sales results.
• Proven experience leading, coaching, motivating, and developing sales professionals.
• A strong understanding of the sales process, from prospecting and discovery through presenting, negotiating, following up, and closing.
• The ability to establish clear expectations, measure performance, and hold people accountable while building a positive team culture.
• Experience managing sales budgets, forecasting revenue, and evaluating sales pipelines.
• An understanding of digital advertising and how broadcast and digital solutions can work together to solve client problems.
• A willingness to get into the field, work alongside sellers, and actively participate in the sales process.
• Strong communication, negotiation, and problem-solving skills.
• Curiosity, creativity, and a willingness to try new things.
• The confidence to make decisions and the humility to listen to other ideas.
• An entrepreneurial mindset and a desire to create opportunities rather than wait for them to appear.
• A college degree or equivalent professional experience.
• A valid driver’s license.

Responsibilities

• Build and lead a great sales team.
• Recruit, develop, coach, and retain talented sales professionals. Create an environment where people enjoy coming to work, know what is expected of them, celebrate wins together, and are continually challenged to grow and improve.
• Drive revenue growth.
• Develop and execute sales strategies that grow revenue across broadcast, digital, and other advertising platforms. Place a strong emphasis on local-direct new business development, growing existing client relationships, and identifying new revenue opportunities.
• Develop people, not just manage numbers.
• Spend time in the field with your sellers. Participate in client meetings, provide meaningful coaching, help improve their prospecting and presentation skills, and develop their ability to uncover client needs and recommend effective advertising solutions.
• Create a culture of consistent sales activity.
• Establish clear expectations for prospecting, discovery meetings, presentations, follow-up, and closing business. Help sellers build strong pipelines and develop the habits necessary for sustained success.
• Be part of the sales effort.
• Lead by example. Participate in key client meetings, help develop creative advertising strategies, and assist sellers in overcoming challenges and closing opportunities. Be a resource for the sales team without becoming the sales team.
• Know the numbers and use them to drive results.
• Take ownership of sales budgets, revenue forecasting, pipeline management, and sales performance. Utilize CRM data, sales activity, ratings, digital performance, and other key metrics to recognize opportunities, identify challenges, and hold the team accountable for results.
• Help our clients succeed.
• Build a sales organization focused on understanding client needs and delivering results rather than simply selling advertising schedules. Encourage creative thinking and the development of integrated solutions that help local businesses grow.
• Collaborate across departments.
• Work closely with programming, promotions, digital, and other departments to develop compelling advertising opportunities, maximize the value of our brands, and ensure successful execution of client campaigns.
• Be part of the Myrtle Beach community.
• Build relationships with advertisers, agencies, community organizations, and business leaders. Be visible in the market, develop new relationships, and help ensure our stations remain valuable partners to local businesses.

Job description

Dick Broadcasting Company in Myrtle Beach is seeking a driven Director of Sales to lead our four-station operation and its growing digital advertising business. This full-time, exempt role emphasizes building and scaling a high-performing sales team, developing client relationships, and delivering integrated advertising solutions that drive revenue growth.

You will recruit and coach top talent, set strategic direction, manage budgets and forecasts, and collaborate with programming, promotions,