Sales Director - Ad Intelligence

Guideline; United States; On-site; USD 120,000 - 240,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) with company match

Unlimited PTO

Parental Leave

Commuter Benefits

Employee Recognition

Referral Bonus

Job summary

Guideline is seeking a Sales Director to drive growth in our data solutions business. You will identify, source, and close prospects while collaborating with Customer Success to expand relationships.

This is a true business development role focused on securing net-new logos. Leveraging consultative, value-based selling, you will manage pipelines, forecast accurately, and work with product, marketing, and sales development to achieve individual and team goals.

Qualifications

• Proven track record of >7 years in data, SaaS, or ad tech sales.
• Experience selling to publishers and media owners preferred.
• Ability to craft winning sales strategies for advanced advertising and data products.
• Strong network within media companies and consulting firms.

Responsibilities

• Represent Guideline’s data solutions to media owners, publishers, platforms, and consulting firms.
• Proactively reach out to high‑value prospects to build a robust pipeline.
• Navigate diverse sales cycles and negotiate complex deals.
• Apply MEDDICC and value-selling methodologies to forge partnerships.
• Collaborate across product, marketing, and sales to hit targets and drive growth.
• Provide accurate forecasts and weekly pipeline insights using Salesforce and Gong.

Skills

Sales Savvy

Strategic Mindset

Media Maven

Data Aficionado

Consultative Artistry

Deep Network

Deal Maker

Pipeline Architect

Problem-Solving Pro

Superb Communicator

Tech Whiz

Tools

Salesforce

Gong

Excel

Word

PowerPoint

Job description

About Guideline

Guideline is a global provider of ad intelligence and media plan management technology, powering the strategy, planning, and management of advertising buying and selling for the world’s leading enterprises. Our solutions deliver the industry’s most comprehensive and timely insights, enabling publishers, agencies, brands, investors, and consulting firms to optimize media performance and drive superior business outcomes.

Job Type

Full-time

Description

Guideline’s proprietary spend and pricing data represents approximately $200 billion in annual media investment across 65 countries, providing the most complete and transparent view of the global advertising marketplace available today. In 2026 we are accelerating our investment in analytics and AI‑powered solutions for the advertising and capital markets industries.

About The Role

As a Sales Director at Guideline, you will play a pivotal role in driving our growth in the data solutions business. You will be responsible for identifying, sourcing, and closing prospects who are an excellent fit for our solutions. With strong consultative selling skills, you will engage with inbound leads, proactively generate new leads to build a robust sales pipeline, and work closely with our Customer Success team to expand existing relationships. This is a true business development role, with the primary objective of securing net‑new logos for Guideline. Collaboration with internal teams across product, marketing, and sales development is key to achieving individual and team goals and contributing to our mission‑driven approach. You’ll translate the value of our software and data solutions into terms that resonate with each client’s unique use case, helping them see a clear path to business growth.

Key Responsibilities

• Drive Forward: Represent Guideline’s powerful data solutions to media owners, publishers, platforms, and consulting firms.
• Initiate Growth: Proactively reach out to high‑value prospects, cultivating a robust pipeline of fresh opportunities.
• Master the Sales Process: Navigate diverse sales cycles with finesse, confidently steering intricate negotiations.
• Follow Proven Processes: Employ MEDDICC and Value‑Selling methodologies to forge profound partnerships and enduring relationships.
• Collaborate Effectively: Embrace a cross‑functional approach, demonstrating a keen grasp of the omni‑channel advertising landscape, market needs, and the unique value Guideline brings.
• Manage Your Business: Offer precise forecasts and weekly insights, leveraging Salesforce and Gong to manage and enhance your business strategies.

Desired Skills & Experience

• Sales Savvy: A proven track record of more than seven years in data, SaaS, or ad tech sales, with a preference for experience selling to publishers and media owners.
• Strategic Mindset: Expertise in crafting winning sales strategies for advanced advertising, technology, and data products and services.
• Media Maven: An in-depth comprehension of the media, advertising, currency, and measurement markets.
• Data Aficionado: A background in aiding clients to leverage intricate data sets for analytics and business intelligence.
• Consultative Artistry: Proficiency in consultative, solution‑based sales, consistently surpassing quarterly quotas.
• Deep Network: Established contacts within media companies, publishers, or consulting firms.
• Deal Maker: A skilled negotiator, with strong presentation skills and a track record of sealing deals.
• Pipeline Architect: An adept identifier of new business prospects and a builder of dynamic pipelines within Salesforce.
• Problem‑Solving Pro: Devoted to addressing clients’ pivotal business challenges and needs.
• Superb Communicator: Exceptional communication, organization, and presentation skills.
• Tech Whiz: Advanced proficiency in Excel, Word, PowerPoint, Gong, and Salesforce.

Compensation

We consider a wide range of factors when determining compensation including relevant experience, education, and skill level. Additional commission incentives will be included as part of a market‑competitive total compensation package.

Benefits

• Medical, Dental, Vision, Health Savings Account, Flexible Spending Account
• STD, Life, LTD and AD&D
• 401(k) with a company match program
• Unlimited Paid Time Off (PTO)
• Paid Parental Leave
• Commuter Benefits
• Employee Recognition Program
• Referral Bonus Program

Equal Opportunity Employer

Guideline is an equal opportunity employer, committed to our diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability, or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities, and veterans to apply.