Sales Director

Sonida Senior Living; Sarasota (FL); On-site; USD 70,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) match

Paid time off

Holiday pay

HRA/FSA

Telemedicine

Life insurance

Disability coverage

EAP

Referral programs

Education support

WelcomeHome CRM

Job summary

The Jasper of Sarasota, a Sonida Senior Living community, is seeking a dynamic Sales Director to drive occupancy and build lasting relationships with residents and families in Sarasota, FL. You will lead outreach, tours, and local marketing, while guiding families through the decision process with empathy, and collaborating with the executive team to align sales strategy with community goals.

This role offers a commission-based pathway and a mission-driven culture.

Qualifications

• 2+ years of sales experience with targets met or exceeded.
• Excellent relationship-building, communication, and presentation skills.
• Ability to manage a sales pipeline with discipline and follow-through.
• Flexible schedule for tours and events.

Responsibilities

• Drive occupancy by managing the full sales cycle from inquiry to move-in.
• Meet or exceed monthly and annual sales goals.
• Build a robust referral network with local professionals and community partners.
• Guide families through the decision-making process with empathy and honesty.
• Lead community outreach events, tours, and local marketing initiatives.
• Track and report on leads, conversions, and sales pipeline activity.

Skills

Sales experience

Relationship-building

Communication

Pipeline management

Tours coordination

CRM experience

Tools

Salesforce

Enquire

Job description

At The Jasper of Sarasota, a Sonida Senior Living community, your work changes lives every day. We're seeking a dynamic Sales Director to drive occupancy and build lasting relationships with residents and families in Sarasota, FL. The Jasper of Sarasota is an Assisted Living and Memory Care serving approximately 107 residents.

We're looking for a sales leader who brings energy, creativity, and heart — someone who can exceed sales goals while building genuine connections with the families we serve, leading innovative outreach and marketing efforts, and collaborating with a mission-driven team.

If you're ready to turn your talent into impact, we'd love to hear from you.

Why Join the Sonida Family?

• The opportunity to directly change lives through meaningful work
• Monthly paid commission structure that rewards your results
• A mission-driven team that supports your success
• Career growth opportunities within a growing organization
• A culture grounded in Sonida CARES — Communication, Accountability, Responsiveness, Empathy, and Service. It's not a poster on the wall; it's how we treat each other, our residents, and their families every day.

Sales & Occupancy Growth

• Drive occupancy by managing the full sales cycle from inquiry to move-in
• Meet or exceed monthly and annual sales goals
• Build and maintain a robust referral network with local professionals and community partners

Relationship Building

• Build meaningful, trust-based relationships with prospective residents and their families
• Guide families through the decision-making process with empathy and honesty
• Partner with the Executive Director and leadership team to align sales strategy with community goals

Marketing & Outreach

• Lead community outreach events, tours, and local marketing initiatives
• Build the community's reputation and visibility within the local market
• Track and report on leads, conversions, and sales pipeline activity

Qualifications

Required

• 2+ years of sales experience, with a proven track record of meeting or exceeding targets
• Excellent relationship-building, communication, and presentation skills
• Ability to manage a sales pipeline with discipline and follow-through
• Flexible schedule with the ability to conduct tours and events as needed

Preferred

• Senior living, healthcare, or hospitality sales experience
• CRM experience (e.g., Salesforce, Enquire, or similar platforms)

Benefits & Perks

• Medical, dental, and vision insurance
• 401(k) with employer match opportunities
• Paid time off and Holiday Pay
• Company-funded HRA and Flexible Spending Accounts (FSA)
• Free 24/7 telemedicine services
• Company-paid life insurance
• Short-term and long-term disability coverage options
• Employee Assistance Program (EAP)
• Paid Team Member and Resident referral programs
• Company support for continued education and learning opportunities
• Cutting-edge technology that supports your work and enhances resident care:
  • WelcomeHome – one stop solution to manage prospects, track referral sources, and automate follow-up

Florida Clearinghouse Background: https://info.flclearinghouse.com/index.html