Sales Director

Primrose Retirement Communities; Marion (OH); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

PTO (Paid Time Off)

Various Medical, Dental, and Vision Insurance Plans

Employee Assistance Program (EAP)

Job summary

Primrose Retirement Communities is seeking a Sales Director to drive occupancy through a comprehensive sales program. You will evaluate prospective residents’ needs, conduct follow-ups, and engage with referral sources.

The ideal candidate has a background in senior living or sales, with a passion for serving seniors and their families. Responsibilities include achieving sales goals, training teams, and utilizing CRM for follow-up activities.

Join us to create a vibrant community for our residents!

Qualifications

• Bachelor's degree in marketing or related field preferred or equivalent experience.
• Previous senior living or sales experience preferred.
• Demonstration of ability to establish long-term relationships.

Responsibilities

• Achieves and/or exceeds budgeted occupancy goals and sales quotas.
• Focuses 90% of time on income producing activities: making calls, setting appointments.
• Records follow up activities with prospective residents in CRM database.

Skills

Sales experience

Relationship building

Self-motivated

Goal-oriented

Education

Bachelor’s degree in marketing or related field

Tools

CRM database

Job description

Primrose Retirement Communities began over 30 years ago with a simple mission - to honor our seniors by offering a variety of healthy, happy lifestyle options.

By getting the right people on the team at all levels of the organization and by making work fun, we will create a culture where the best people will want to work, residents will want to live, and the core values of Accountability, Relentless Improvement, Embrace Change, Respect and Passion are embraced.

What we offer:

• PTO (Paid Time Off)
• Various coverage levels for Medical, Dental, and Vision Insurance Plans
• Employee Assistance Program (EAP)

And best of all, you get to work with our amazing STAFF and RESIDENTS !

Primrose Retirement Communities is hiring for a Sales Director to be responsible for increasing occupancy by managing the sales program within the community. The Sales Director works daily to advance the Primrose Mission by evaluating prospective residents’ needs and wants and completing customized follow ups, conducting face‑to‑face visits with prospective residents and their family members, and conducting consistent outreach and developing relationships with referral sources.

More about the position responsibilities:

• Achieves and/or exceeds budgeted occupancy goals and sales quotas.
• Focuses 90% of time on income producing activities: making calls, setting appointments, creative planning, events, outreach, and additional follow up with prospects, family members, and referral
• Utilizes the Primrose sales systems and processes when conducting inquiry calls, onsite visits, home visits, and follow up activities with prospective residents and their families daily.
• Records follow up activities with prospective residents, their families, and referral sources in CRM database.
• Conducts consistent team training on the inquiry process, onsite visits, and customer service.

What we're looking for:

• Bachelor’s degree in marketing or related field preferred or equivalent experience
• Previous senior living or sales experience preferred
• Passion to serve as an advisor to seniors and their families
• Ability to overcome concerns and develop meaningful relationships with prospective residents and their family members
• Willingness to work productively with other departments and Home Office staff
• Self‑motivated and goal‑oriented
• Demonstration of ability to establish long‑term relationships
• Willingness to engage in consistent one‑on‑one conversations with referral sources
• Able and willing to work flexible hours to meet customers’ schedule