Sales Director

Coastal Sunbelt Produce; Laurel (MD); On-site; USD 120,000 - 190,000; Full time

Job summary

Coastal Sunbelt Produce in Laurel, MD seeks a seasoned sales leader to direct daily sales activities and drive profit goals. The role includes recruiting, coaching DSMs, budgeting, and aligning with senior management on long-term strategies.

The ideal candidate has 10+ years of sales leadership experience, strong communication, and the ability to manage multiple priorities in a fast-paced setting.

Qualifications

• Bachelors degree or equivalent combination of education and experience required.
• At least 10 years of sales experience with leadership roles.
• Excellent oral and written communication skills.
• Excellent organizational and presentation skills.
• Ability to work in a fast-paced environment.

Responsibilities

• Achieve sales and gross profit dollar goals.
• Participate in developing new systems for customers and selling processes.
• Select, train, coach and manage direct reports.
• Monitor training for newly hired marketing associates.
• Establish and manage the sales department budget.
• Contribute with senior management on policies, budgets and long-range goals.
• Review sales activities to set goals, quotas and benchmarks.
• Motivate sales personnel to reach company goals.
• Develop profit plan objectives and track actual results vs plan.
• Recruit, interview and train District Sales Managers.
• Document goals and evaluations for direct reports.
• Attend training to enhance managerial and sales skills.

Skills

Sales leadership

Coaching & training

Budget management

Performance management

Strategic planning

Cross-functional collaboration

Communication skills

Recruiting

Education

Bachelor's degree in a relevant field

Tools

Microsoft Excel

Microsoft Word

Job description

Provide direction and take responsibility for current and future sales developments that will enable the company to meet its short and long-term goals. Coordinate and manage daily sales activities in accordance with company profit plans and objectives.

Responsibilities

• Achieve sales and gross profit dollar goals.
• Participate in the ongoing development of new systems that will further enhance the selling or maintenance of new and existing customers.
• Select, train, coach and manage direct reports.
• Monitor training for all newly hired marketing associates.
• Establish and manage the expense budget for the sales department.
• Participate, along with senior management, in formulating and administering company policies, budgets and developing long-range goals and objectives.
• Review and analyze all sales-related activities in order to establish goals, quotas and acceptable benchmarks in support of company objectives.
• Motivate all sales personnel to reach all goals established by the company.
• Analyze and control expenditures in order to conform to budgetary requirements.
• Conduct Coaching and Maximizing Performance meetings with Regional Sales Managers a minimum of two times a year (mid-year and year-end).
• Comply with company guidelines in employment actions and provide due process for all employees.
• Understand and comply with SYSCO Corporate’s code of business conduct and all other company policies.
• Participate in sales training sessions to provide an overview of the department’s functions.
• Develop profit plan objectives, track and report actual results against the plan.
• Recruit, interview, and train District Sales Managers to become successful managers.
• Develop clear expectations using the Performance Worksheet to communicate and track progress or need for improvement with direct reports.
• Document goals and evaluations for direct reports.
• Monitor all sales territories in the assigned region with each DSM (district sales manager).
• Generate double-digit growth in both sales and GPS on a regular basis.
• Attend training programs, sales management training courses, and other educational programs to further enhance managerial and sales skills.
• Interact effectively with all personnel in all departments.
• Conduct Coaching and Maximizing Performance meetings with reporting DSM’s (district sales manager) a minimum of two times a year (mid-year and year-end).
• Perform other duties as needed.

Qualifications

Education

• Bachelor's degree in a relevant field or an equivalent combination of education and experience from which comparable knowledge and abilities can be acquired is required.

Experience

• 10 years of previous sales experience and a leadership role working within a sales environment is required.
• Excellent oral and written communication skills are required.
• Excellent organizational and presentation skills are required.
• Intermediate word processing (Microsoft Word preferred) and intermediate spreadsheet application skills (Microsoft Excel preferred) are desired.
• Ability to work with a variety of people and situations in a fast-paced environment is required.
• General working conditions – exposed to adverse conditions 5% or less of the time.