Sales Development Representative (SF)

Persona; San Francisco (CA); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) contribution

Unlimited PTO

Job summary

Persona is seeking an SDR to prospect and help build our sales demand strategy. You will generate pipeline by developing outbound initiatives and partnering with Account Executives, shaping Persona’s value proposition.

The ideal candidate will have 1–3 years in sales or tech, strong communication, and a collaborative mindset, thriving in a fast-paced environment.

Qualifications

• 1–3 years of work experience in sales or technology, with a track record of top performance.
• Strong verbal and written communication skills.
• Comfort working in ambiguity and adaptability.

Responsibilities

• Identify high-potential businesses and markets; conduct outbound prospecting to generate leads.
• Qualify prospects by understanding needs, challenges, and fit with Persona’s products.
• Engage with prospects, deliver exceptional service, and build relationships to create sales opportunities.
• Collaborate with Account Executives to schedule meetings and hand off qualified leads.

Skills

Outbound prospecting

Lead qualification

Sales communication

Collaboration with AEs

Performance-driven

Tools

Salesforce

Job description

About Persona

Persona is the configurable identity platform built for businesses in a digital-first world. Verifying individuals and organizations is harder — but more important — than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly.

We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Reddit relies on Persona for age assurance and verification to comply with online safety regulations, protecting younger users while maintaining a seamless experience. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live.

We’re growing rapidly and looking for exceptional people to join us!

About the Role

This is not your typical Sales Development Representative role: we are looking for someone who is excited to both prospect and help build our overarching sales demand strategy. As an SDR here at Persona, you'll drive our sales growth engine by creating our pipeline generation mechanisms through developing and executing outbound strategies while partnering with Account Executives. The ideal candidate wants to actively participate in the development of the sales process and the articulation of Persona’s value proposition.

What you'll do at Persona

• Identify high-potential businesses, verticals, and markets, and conduct outbound prospecting activities to generate leads for Persona
• Qualify prospects by understanding their needs, challenges, and fit with Persona’s products
• Engage with prospects through effective communication, delivering exceptional service, and build relationships to create interest and generate sales opportunities
• Collaborate with Account Executives to schedule meetings and hand off qualified leads for further sales engagement
• Research and stay up-to-date with industry trends, market conditions, and competitive landscape to effectively position our offerings
• Maintain accurate and detailed records of prospect interactions and update Salesforce
• Continuously improve product knowledge and sales skills through ongoing training and professional development

What you'll bring to Persona

• 1-3 years of work experience (sales and/or technology experience is a +), with a track record of top performance
• Drive and grit — a strong desire to compete and win, while being a highly collaborative team player
• Openness to internalize feedback, build on prior experience, and demonstrate improvement
• Superior verbal and written communication skills
• Comfort working in ambiguity and adaptable

Benefits and Perks

For full-time US-based employees (excluding internship and contractor opportunities), Persona offers a wide range of benefits, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipend, wellness benefits, among others.

For full-time UK employees, Persona offers a wide range of benefits, including private medical insurance, dental insurance, a 6% employer pension contribution, unlimited PTO, a monthly wellness stipend, professional development stipend, co-working stipend, and more.

As part of our interview process, all candidates will be asked to verify their identity with Persona. This step is used solely to confirm that candidates are who they say they are, and will have no impact on hiring decisions.