Sales Development Representative (BDR), Channel Sales

Formlabs; Somerville (MA); On-site; USD 115,000 - 133,000; Full time

Benefits offered by this job

Equity (RSUs)

Healthcare

401K match

Parental Leave

Sabbatical

On-site parking

Free 3D prints

Job summary

Formlabs in Somerville, MA is seeking a Sales Development Representative to own the channel partner acquisition motion across the Americas, EMEA and APAC. You will identify high-potential resellers, conduct outreach, qualify leads, and help negotiate initial partner agreements.

2–5 years in business development with Salesforce experience is expected. You will coordinate across time zones, collaborate with Sales, Marketing, Legal, and Ops to scale the channel program and drive global revenue.

Qualifications

• 2–5 years of experience in business development or reseller onboarding.
• Proven outbound, hunter-style prospecting with CRM discipline.
• Experience selling with resellers, distributors, or VARs.

Responsibilities

• Build and manage a global pipeline by targeting resellers across verticals.
• Own end-to-end recruitment, from cold outreach to initial agreement.
• Track activity in Salesforce and report progress against targets.
• Develop the function with scalable outreach playbooks and handoffs.
• Collaborate with Sales, Marketing, Legal, and Ops to enable partner selling.

Skills

Business development

Outbound sales

CRM Salesforce

Channel sales

Time zone coordination

Partner onboarding

Reseller onboarding

Tools

Salesforce

Job description

## Sales Development Representative (BDR), Channel Sales**Department:** Global Sales **Location:** Somerville, MA---**About Formlabs**Do you want to change how the world creates?At Formlabs, we're building the tools that make it possible for anyone to bring their ideas to life, from cutting-edge products to life-saving medical devices. Our 3D printing technology powers innovation at more than 50,000 industry leaders worldwide, including Apple, Google, Tesla, New Balance, and NASA. We’re a team of hands-on builders reinventing physical manufacturing—join us to shape the future of fabrication.**Your impact**We're building a centralized partner acquisition function from the ground up. You'll own the full growth motion of our global reseller network, from identifying high-potential partners to signing new channel agreements across the Americas, EMEA, and APAC. This is a high-activity hunter role, offering an opportunity to build a critical revenue lever from scratch.**What you'll do*** **Build and manage a global pipeline:** Identify and target resellers across industrial, healthcare, education, and government verticals.* **Drive full-cycle recruitment:** Own the entire process, from initial cold outreach and qualification to final agreement negotiation.* **Track performance:** Manage pipeline activity in Salesforce and report progress against global coverage targets.* **Develop the function:** Refine outreach playbooks, qualification frameworks, and onboarding handoffs as the function scales.* **Collaborate cross-functionally:** Work with Sales, Marketing, Legal, and Ops to ensure a seamless transition from initial outreach to selling partner.**What we're looking for*** 2–5 years of experience in business development, or reseller onboarding* Proven track record in outbound, hunter-style prospecting* Strong pipeline management discipline and CRM proficiency (**Salesforce** preferred)* Ability to work across time zones and adapt outreach to regional market dynamics* Self-starter who can operate with ambiguity and build process where none exists* Experience working with or selling alongside resellers, distributors, or VARs**Bonus:*** Passion for 3D printing, manufacturing technology, or hardware sales* Familiarity with channel program structures, partner agreements, or distribution models* Prior experience at a high-growth startup or scale-up**Why you'll love this role*** **Ownership**: You'll build a new capability at Formlabs from the ground up and own the full acquisition motion end to end* **Impact**: Partner coverage is one of our most important growth levers, your work directly shapes global revenue* **Visibility**: You'll work closely with regional sales leaders and channel leadership with a clear line of sight to business outcomes**Our Perks*** Robust equity program to build future wealth through RSUs* Comprehensive healthcare coverage (Medical, Dental, Vision)* 401K matching and access to financial advisors* Generous paid Parental Leave (up to 16 weeks)* Tenure-based paid Sabbatical Leave (up to 6 weeks)* Flexible Out of Office Plan – Take time when you need it* Ample on-site parking & pre-tax commuter benefits* Healthy on-site lunches, snacks, beverages, & treats* Regular sponsored professional development opportunities* Many opt-in culture events across our diverse community* And of course... unlimited 3D printsWe are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.To all recruitment agencies: Formlabs does not accept agency resumes. Please do not forward resumes to our jobs alias, Formlabs employees or any other company location. Formlabs is not responsible for any fees related to unsolicited resumes. Unsolicited resumes received will be considered our property and will be processed accordingly.**Compensation**We are all owners of Formlabs and direct beneficiaries of our success. We believe that equity is a critical component of compensation at Formlabs, and we want our newest team members to understand the potential value of their equity compensation. Full time employees receive equity, in the form of RSUs. Your financial investment will grow with us in accordance to your impact.This role also has an On-Target Earnings (listed below) which includes a base salary and an uncapped performance-based monthly bonus. The base/bonus split will depend on what level you are hired into, and your level will be determined by your skills, qualifications, experience and expected impact on the organization.The annual pay range for this role is:$115,000—$133,000 USD