Sales Development Representative

Novara; Westminster (CO); Hybrid; USD 50,000 - 55,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Flexible Spending Accounts

Paid time off (PTO)

Holidays (paid)

Job summary

Novara is hiring a Sales Development Representative to generate new business from inbound leads and support sales growth across markets. You’ll partner with marketing and field teams in a hybrid setup, with a focus on pipeline and bookings growth while maintaining a strong, coachable mindset.

The role emphasizes cross-functional collaboration, CRM usage, and a proactive approach to territory planning. Compensation includes base salary and uncapped commissions with a clear career path in sales.

Qualifications

• 0-2 years in a similar role with monthly targets in a B2B tech environment.
• Proven track record in outreach that improves lead conversion and pipeline generation.
• Experience in outbound, cold calling sales environments.
• Comfortable with challenging conversations and objections.
• Experience using a CRM to scale and track efforts.
• Ability to collaborate with Account Executives on ABM selling.
• Desire to build a career in sales.
• If you dont meet all qualifications, explain why you are a great candidate.

Responsibilities

• Manage a pipeline of inbound marketing generated leads, including current clients and partners.
• Apply social selling tactics to generate new business.
• Work with commercial & strategic account executives to develop territory and account plans.
• Participate in discussions to develop and monitor marketing plans and lead generation.
• Track metrics: activity, meetings, outreach cadence, and bookings.
• Use marketing and sales automation systems including Salesforce, Outreach, Hubspot.
• Be in office at least 2x per week.

Skills

Inbound leads management

Outbound sales

CRM proficiency

Cross-functional collaboration

Pipeline generation

Territory/account planning

Sales metrics tracking

Relationship building

Tools

Salesforce

Outreach

Hubspot

Job description

Novara provides safety and operational risk management software that empowers organizations to identify and resolve issues before they become incidents. Through the Flex and Risk Management Center platforms, Novara helps organizations address operational risk proactively by unifying data, increasing workforce engagement, and proactively managing risk. Novara’s combination of training, software, and tools puts people and safety first while protecting critical operations.

Position Description:

Novara has an immediate opening for a hungry and driven Sales Development Representative to develop, new business from a range of inbound leads sales efforts to drive substantial sales growth in new and existing markets. This role requires cross-functional collaboration, working closely with marketing and field sales teams. A successful candidate will be familiar with the SDR function and tenacious about growing business for their sales teams in their designate territory and vertical. The SDR role is pivotal for Novara’s success and scaling.

In this entry sales role, you will be accountable for, meetings set metrics, sales accepted opportunity percentages outreach cadence expectations and accountable for pipeline generation. This position requires an organized, focused and positive individual who can take coaching and learn while doing. Integrity is a must.

Responsibilities:

• Manage a pipeline of inbound marketing generated leads;Including current clients and partnership opportunities.
• Apply social selling tactics to generate new business.
• Work closely with commercial & strategic account executives to develop territory and account plans.
• Participate in discussions with marketing and sales management teams to develop and monitor marketing plans, lead generation, and effective measurement against sales goals.
• Precisely track business metrics including activity metrics, meetings set metrics, outreach cadence expectations and accountable for bookings.
• Effectively, use marketing and sales automation systems including Salesforce, Outreach, Hubspot.
• Ability to be in office at least 2x per week.

Knowledge, Experience, Requirements:

• 0-2 years of experience in a similar role carrying a monthly performance target, preferably in a B2B technology environment.
• A proven track record of managing strategic outreach efforts that make a measurable impact to lead conversion, sales pipeline generation and sales bookings.
• Experience in an outbound, cold calling sales environment.
• Comfortable navigating challenging conversations and overcoming common roadblocks to quickly build rapport with sales prospects.
• Experience using sales productivity tools like a CRM to scale and track your efforts.
• Ability to build relationships internally and partner with Account Executives on account-based selling.
• Experience managing strategic outreach efforts that make a measurable impact on lead conversion, sales pipeline generation, and sales bookings.
• Desire to build a career in sales.
• If you don't meet all these qualifications, tell us why you're a great candidate!

Location:

• Novara is headquartered in Westminster, Colorado, just outside of Denver. Our Sales Development team operates in a hybrid work structure, with employees expected to be in the office two days per week.

Compensation:

• Annual Base Salary Range of 50k-55k plus Uncapped Commission
• Annual On Target Earnings (Base + Commission) of 80-85k

As a growing company, Novara values its employees by supporting them with a full benefits package including Medical, Dental, Vision, Flexible Spending Accounts, PTO, Paid and Floating Holidays, 401k with Company match and immediate vesting, Company-funded Life Insurance, Employee Assistance Programs, and No-cost Mental Health Benefits.

About Novara

Novara provides safety and operational risk management software that empowers organizations to identify and resolve issues before they become incidents. Through the Flex and Risk Management Center platforms, Novara helps organizations address operational risk proactively by unifying data, increasing workforce engagement, and proactively managing risk. Novara’s combination of training, software, and tools puts people and safety first while protecting critical operations.

Novara, a Providence Equity portfolio company, provides safety and operational risk management software that empowers organizations to identify and resolve issues before they become incidents. Through the Flex and Risk Management Center platforms, Novara helps organizations address operational risk proactively by unifying data, increasing workforce engagement, and proactively managing risk. Novara’s combination of training, software, and tools puts people and safety first while protecting critical operations.

Novara launched January 1 2026, as an independent company, a spin-off of the Flex and RMC software businesses formerly part of KPA.

Don’t meet every job requirement? At Novara, we are dedicated to building a diverse, inclusive, and authentic workplace. Studies have shown that women and people of color are less likely to apply unless they meet every requirement. If you’re excited about the role but your past experience doesn’t align perfectly with every qualification, we still encourage you to apply! You might just be the right candidate for this or other roles.

Please note that we may use AI tools to assist in the initial screening of resumes to help identify qualified candidates more efficiently. All decisions are reviewed by a human recruiter, and no hiring determination is made solely by automated means.

Novara is committed to providing equal opportunity in all of our employment practices, including selection, hiring, promotion, transfer, and compensation, to all qualified applicants and employees without regard to race, religion, religious dress/grooming, color, ethnicity, sex (including sex stereotyping), sexual orientation, gender identity or gender expression, national origin, ancestry, citizenship status, creed, uniform service member status, military or veteran status, marital status, pregnancy, breast-feeding and/or pregnancy-related conditions, age, protected medical condition, leave status, physical or mental disability, genetic characteristics, or any other legally-protected status in accordance with the requirements of all federal, state and local laws.In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

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