Sales Development Representative

Buyers Edge Platform; Waltham (MA); On-site; USD 50,000 - 80,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) with company match

Flexible PTO

Job summary

Buyers Edge Platform is seeking a Sales Development Representative to drive early-stage pipeline. You will conduct high-volume outbound calls, qualify opportunities, and partner with the sales team to schedule demos and meetings.

The role includes ongoing training and a focus on building relationships with foodservice operators and distributors. You’ll identify prospects, perform market research, and maintain accurate records in Salesforce while contributing to a metrics-driven culture and a

Qualifications

• Bachelor’s or higher in business or related field.
• Strong communication and interpersonal skills.
• Sales aptitude with ability to meet quotas.
• CRM experience is a plus.
• Ability to handle high-volume calls and research leads.

Responsibilities

• Identify and qualify leads through outbound prospecting and inbound inquiries.
• Research and prioritize opportunities; nurture leads to qualification.
• Expand use with existing customers and cross-sell where possible.
• Schedule meetings, demos, or calls for sales teams.
• Maintain accurate lead data in Salesforce and report metrics.

Skills

Outbound calls

Prospecting

Communication

CRM experience

Industry knowledge

Education

Business-related degree

Tools

Salesforce CRM

Job description

Buyers Edge Platform is a leading digital procurement network and solutions provider for the foodservice industry, delivering savings, insights, and technology that help operators, distributors, and manufacturers succeed. Through its portfolio of solutions—including Digital Procurement Network, Fresh Services, Software Solutions, and Supply Chain Management—Buyers Edge is reshaping how the foodservice industry connects and thrives. At the heart of our work is a culture built on a passion for collaboration, technology, and helping foodservice business succeed.

We are unable to offer sponsorship for work authorization for this role.

As a Sales Development Representative (SDR), you’ll enter an exciting pathway to a sales career in our growing platform. This is a crucial role in our sales process with independent operator restaurants, and you’ll lead initial prospect outreach and conduct comprehensive needs assessments with key decision makers to fill the pipelines with qualified opportunities for BEP’s sales teams. You’ll make a minimum of 50 outbound calls a day with at least 60 minutes of talk time, nurturing potential and existing customers. Extensive and ongoing sales training will be provided.

Your Impact:

Lead Generation and Full Cycle Sales:

• Proactively identify and research potential leads through various channels, including but not limited to, inbound inquiries, outbound prospecting, and online research.
• Conduct market research, analyze and identify, create and cultivate new business opportunities and effectively prioritize leads
• Identify additional opportunities with existing customers to expand their use of Buyers Edge Platform offerings.
• Nurture cold leads and progress them through the sales funnel
• Close Manufacturer Appreciation Program (MAP) business by connecting a foodservice operator’s distributor to our Launchpad portal
• Develop a strong understanding of the food service industry, distribution and manufacturing

Qualification:

• Conduct initial outreach, averaging at least 50 dials & 60 minutes of talk time daily to leads to assess their needs, pain points, and potential fit for our products/services.
• Perform digital portal walk-throughs for new and existing BEPL members
• Gather critical information and maintain accurate records of all leads and opportunities in the Salesforce CRM system.
• Leverage Gong as a self-improvement tool

Appointment Setting:

• Schedule meetings, demos, or calls with qualified leads and existing Members for the sales teams.
• Provide detailed and relevant information to the prospects in preparation for their interaction with the sales team.
• Maintain a strong pipeline of interested prospects and consistently meet or exceed monthly sales quotas.

Relationship Building:

• Build and maintain relationships with potential and existing customers through effective communication, follow-ups, and providing value-added insights.
• Collaborate with the sales teams to ensure a smooth transition of qualified leads, providing necessary background information.
• Strive to be an expert on platform solutions
• Work collaboratively with teams across the organization to maximize value
• Be a resource to your peers and leadership team

Reporting:

• Maintain and report on lead generation and qualification metrics and provide regular updates to the sales and marketing teams.

What you Bring:

• Ideally, some sales prospecting, quota bearing, outbound inside sales experience
• Excellent communication and interpersonal skills, with the ability to connect with professionals in the restaurant industry
• Confidence and ability to speaking to customers, understanding their challenges, and effectively presenting solutions
• Familiarity with CRM software (e.g., Salesforce) is an advantage
• Post-secondary education in business related discipline, Diploma, Degree or equivalent sales and business experience
• Basic understanding of web-based platforms and Microsoft Suite
• Strong business acumen and an understanding of value-based selling
• Ability to consistently meet or exceed monthly sales quotas
• Comfortable with a high volume of daily sales calls
• Enthusiastic and effective communicator who practices active listening
• Resilient and ambitious self-starter motivated by a competitive merit-based compensation structure
• Experience with the foodservice industry is an asset
• Ability to overcome common sales resistance and objections using proven techniques
• Coachable and open to feedback from leadership to continually improve sales acumen

Not sure you meet every qualification? Studies show that diverse applicants often hesitate to apply unless they check every box. At Buyers Edge Platform, we value authenticity and inclusion—if you're excited about the role, we encourage you to apply. You might be exactly who we’re looking for!

What's in this for you:

• Great benefits from day one. We offer medical, dental, vision, FSA, company-paid life insurance, and more—plus a 401(k) with company match.
• Grow with us. Enjoy strong training, development, and competitive pay.
• Work-life balance. Our flexible PTO policy lets you take time when you need it—no accrual required.

We welcome all.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.