Sales Development Representative

Abel Police; San Francisco (CA); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Stock options

Comprehensive medical and dental

Flexible PTO

Job summary

Abel is seeking a Sales Development Representative to join our in-office San Francisco team. You’ll research law enforcement agencies, reach command staff, and book discovery calls and demos that fill our pipeline.

You’ll work directly with the VP of Growth and learn how software moves through government procurement cycles. Ideal candidates have 1+ years in sales or business development, are based in SF, willing to travel for conferences, and excel at clear writing, organization, and CRM

Qualifications

• 1+ years of sales, business development, or customer-facing experience.
• Based in San Francisco and able to work from our office.
• Willingness to travel for conferences, agency visits, and sales events.
• Clear, specific writing — your outreach should never read like spam.
• Detail-oriented: clean CRM data, careful follow-up, nothing dropped.
• Curiosity about law enforcement, government, and how public agencies buy.
• Coachable, organized, and fast to improve.

Responsibilities

• Research law enforcement agencies, command staff, and technology leaders to build pipeline.
• Run outbound outreach through phone, email, LinkedIn, and conference follow-ups.
• Qualify inbound and outbound leads on agency fit, need, timing, and buying process.
• Book discovery calls and demos for the sales team, and keep them prepped with agency context.
• Own CRM hygiene in HubSpot: contacts, activities, notes, and next steps — clean data is how we forecast.
• Staff conferences and trade shows: prep, booth duty, prospect research, and post-event follow-up.
• Test messaging and report back what resonates with chiefs, sheriffs, and command staff.
• Learn the Abel product suite deeply enough to handle first-call questions with credibility.

Skills

Sales experience

Prospecting

Clear writing

CRM hygiene

Organized

Curiosity about law enforcement

Willingness to travel

Tools

HubSpot

Apollo

LinkedIn Sales Navigator

Job description

Public Safety Sales San Francisco, CA (In-Office)

Full-Time Travel for Conferences

WHO IS ABEL?

Abel is the AI toolkit for law enforcement — purpose-built to give officers their time back. Our

platform includes Abel Writer, which turns body camera footage and officer-provided material

into completed police reports; Abel Chat, a CJIS-compliant assistant grounded in agency policy

manuals and state code that answers with cited sources; Abel Translate, live in-field translation

across 83 languages; and Abel Citizen, an online reporting portal where resident-filed reports

arrive clean, translated, and NIBRS-ready.

Patrol officers spend roughly one-third of every shift writing reports. Abel gives that time back —

and agencies describe it as a need-to-have, not a nice-to-have.

Backed by Y Combinator and deployed at agencies nationwide, Abel is growing fast. We're

looking for mission-driven people to help bring this technology to law enforcement agencies

across the country.

THE OPPORTUNITY

Abel is adding a Sales Development Representative to its growing law enforcement sales team.

You will be the first voice most agencies hear from Abel — researching departments, reaching

command staff, and booking the discovery calls and demos that fill our pipeline. You'll work

directly with our VP of Growth and see exactly how software gets sold to government, end to

end.

SDRs who master this market learn a sales motion most reps never touch: long cycles,

procurement rules, and buyers who answer to the public. If you're organized, resilient, and want

a clear path toward closing your own deals, this is it.

WHAT YOU'LL DO

• Research law enforcement agencies, command staff, and technology leaders to build
• Run outbound outreach through phone, email, LinkedIn, and conference follow-ups
• Qualify inbound and outbound leads on agency fit, need, timing, and buying process
• Book discovery calls and demos for the sales team, and keep them prepped with agency context
• Own CRM hygiene in HubSpot: contacts, activities, notes, and next steps — clean data is how we forecast
• Staff conferences and trade shows: prep, booth duty, prospect research, and post-event follow-up
• Test messaging and report back what resonates with chiefs, sheriffs, and command staff
• Learn the Abel product suite deeply enough to handle first-call questions with credibility

YOUR FIRST 90 DAYS

Abel is a results-oriented culture. We use 90-day plans because good days lead to good weeks,

which lead to good months. Here’s what to expect:

• Complete Abel product and platform certification — Writer, Chat, Translate, and Citizen
• Learn our target agencies and personas, and study the outreach playbook
• Begin supervised outbound: research-backed emails and your first cold calls

Days 31–60: Build

• Run full outbound independently across phone, email, and LinkedIn
• Book your first qualified discovery calls and demos
• Take ownership of pipeline data quality in HubSpot

Days 61–90: Deliver

• Hit a consistent weekly meetings-booked cadence
• Staff your first conference and own its follow-up sequence
• Present what’s working — messaging, channels, and targets — to the VP of Growth

WHAT WE'RE LOOKING FOR

• 1+ years of sales, business development, recruiting, or other customer-facing experience with a proven track record of generating meetings/demos.
• Based in San Francisco and able to work from our office
• Willingness to travel for conferences, agency visits, and sales events
• Comfortable on the phone and persistent through rejection
• Clear, specific writing — your outreach should never read like spam
• Detail-oriented: clean CRM data, careful follow-up, nothing dropped
• Curiosity about law enforcement, government, and how public agencies buy
• Coachable, organized, and fast to improve

NICE TO HAVE

• Experience with HubSpot, Apollo, LinkedIn Sales Navigator, or similar tools
• Experience selling into government, public safety, or other trust-heavy markets
• Time spent around law enforcement — family, service, or community work

COMPENSATION & BENEFITS

• Competitive base salary plus performance-based variable compensation
• Stock options — every Abel employee is an owner
• Comprehensive medical and dental coverage
• Flexible PTO — we trust our team to manage their time

HOW WE HIRE

We respect your time and move with urgency. Here’s our process:

1. Intro Call — Your background, what you’re looking for, and a candid view of the role.
2. VP of Growth Interview — A deep dive into the job, targets, and what success looks like.
3. Practical Exercise — Research a sample agency and draft your outreach; then talk us through it.
4. Team Conversations — Meet the people you’ll work with every day.