Sales Development Representative

Protomiq; Atlanta (GA); Hybrid; USD 60,000 - 90,000; Full time

Job summary

Protomiq, a fast-growing software company, is seeking a driven Sales Development Representative in the Atlanta area. You will generate and qualify leads for automotive and software clients, and set product demos for Account Executives.

You’ll use CRM tools to manage a high-velocity pipeline, conduct outreach via phone, email, and LinkedIn, and collaborate with the sales team to move opportunities forward. A SaaS background and passion for learning are a plus.

Qualifications

• Experience in a sales development or lead generation role, preferably within the automotive or software industry.
• Strong communication skills, with the ability to engage and build rapport with prospects over the phone and through email.
• Proactive, results-driven mindset with a high level of energy and a passion for sales.
• Familiarity with CRM tools and sales engagement platforms.
• Ability to handle rejection and persistently pursue new opportunities.
• A strong understanding of the automotive industry or a willingness to quickly learn.
• Bachelor’s degree in Business, Marketing, Communications, or a related field (preferred).

Responsibilities

• Lead Generation & Prospecting: Conduct research to identify and target key decision-makers within automotive dealerships, OEMs, and other related businesses.
• Generate new leads through high volume cold calling, email outreach, LinkedIn, and other creative outbound strategies.
• Qualifying Leads: Engage potential clients and customers in meaningful conversations to understand their business challenges, needs, and goals.
• Qualify leads based on their fit with our automotive software solutions and hand off opportunities to the relevant sales team.
• Appointment Setting: Schedule product demos and meetings for Account Executives/RSM’s
• Collaborate closely with the sales team to ensure a smooth transition and effective follow-up.
• CRM & Pipeline Management: Maintain accurate and up-to-date records of all sales activities and lead interactions in our CRM system (e.g., Salesforce).
• Track and report on key performance metrics, including call activity, lead conversion rates, and meeting targets.
• Continuous Learning & Improvement: Stay informed about auto industry trends, competitor offerings, and our product developments to effectively communicate our value proposition.
• Participate in ongoing training and development programs to enhance your sales skills and product knowledge.

Skills

Lead generation

Prospecting

Qualifying leads

Appointment setting

CRM (Salesforce)

Outbound outreach

Communication

SaaS

Education

Bachelor’s degree in Business, Marketing, Communications, or related field

Tools

Salesforce

Job description

Description

Protomiq Named No. 3165 on the 2026 Inc. 5000 List, the Most Prestigious Ranking of America’s Fastest-Growing Private Companies

About Protomiq

At Protomiq, we believe that the auto dealerships that win are the ones that create better experiences for their customers. That's why we build technology that helps dealers connect with shoppers, turn interest into action, and drive measurable business results.More than 6,000 dealerships across North America rely on Protomiq's solutions to engage customers, improve performance, and stay competitive in a rapidly evolving market.From independent dealerships to some of the largest dealer groups and automotive brands in the industry, Protomiq is trusted by dealerships focused on what comes next.

If you're excited by innovation, customer impact, and the opportunity to help shape the future of automotive retail, you'll fit right in.

Working at Protomiq

At Protomiq, your work matters. We're a team of builders, problem-solvers, and innovators who are passionate about helping our customers succeed. Here, you'll be empowered to move quickly, embrace new ideas, and make a visible impact on the business.

We offer competitive compensation, comprehensive benefits, professional development opportunities, and a culture built on collaboration, accountability, and growth.

Key Responsibilities:

Lead Generation & Prospecting:

• Conduct research to identify and target key decision-makers within automotive dealerships, OEMs, and other related businesses.
• Generate new leads through high volume cold calling, email outreach, LinkedIn, and other creative outbound strategies.

Qualifying Leads:

• Engage potential clients and customers in meaningful conversations to understand their business challenges, needs, and goals.
• Qualify leads based on their fit with our automotive software solutions and hand off opportunities to the relevant sales team.

Appointment Setting:

• Schedule product demos and meetings for Account Executives/RSM’s
• Collaborate closely with the sales team to ensure a smooth transition and effective follow-up.

CRM & Pipeline Management:

• Maintain accurate and up-to-date records of all sales activities and lead interactions in our CRM system (e.g., Salesforce).
• Track and report on key performance metrics, including call activity, lead conversion rates, and meeting targets.

Continuous Learning & Improvement:

• Stay informed about auto industry trends, competitor offerings, and our product developments to effectively communicate our value proposition.
• Participate in ongoing training and development programs to enhance your sales skills and product knowledge.

Requirements

• Prior experience in a sales development or lead generation role, preferably within the automotive or software industry.
• Strong communication skills, with the ability to engage and build rapport with prospects over the phone and through email.
• Proactive, results-driven mindset with a high level of energy and a passion for sales.
• Familiarity with CRM tools and sales engagement platforms.
• Ability to handle rejection and persistently pursue new opportunities.
• A strong understanding of the automotive industry or a willingness to quickly learn.
• Bachelor’s degree in Business, Marketing, Communications, or a related field (preferred).

Other Things We’re Looking For:

• Self-starter
• Experience with SaaS technologies
• Ability to adapt in an ever-changing environment
• Experience with API Integrations and CSV file manipulation