Sales Development & CRM Analyst

OraSure Technologies, Inc.; United States; Hybrid; USD 45,000 - 75,000; Full time

Benefits offered by this job

Health coverage

Disability & Life Insurance

RRSP matching

Paid time off

Job summary

DNA Genotek, a part of OraSure Technologies, is seeking a Sales Development Analyst to drive revenue through lead qualification, prospect engagement, and CRM data integrity. The role bridges Marketing, Sales, eCommerce and Commercial Operations to ensure timely onboarding and data accuracy.

Requirements include a bachelor’s degree and 1–2 years in sales development, with strong communication and Microsoft Office skills; Salesforce experience is a plus.

Qualifications

• Excellent communication skills, both written and verbal
• 1–2 years of sales or sales development experience preferred
• Ability to take direction, work independently and collaborate with cross-functional teams
• Experience with Salesforce is a plus

Responsibilities

• Qualify, prioritize, and route marketing-generated leads in alignment with criteria and follow-up expectations
• Research prospects and accounts; support outbound campaigns and product launches
• Maintain CRM hygiene and data quality; ensure onboarding information is accurate
• Partner with account managers and BDs to accelerate opportunity creation and routing accuracy
• Support onboarding and data cleanup initiatives; assist with reporting and data validation

Skills

Communication skills

Phone communication

Team collaboration

Education

Bachelor’s Degree in Science, Business, Communications, Marketing, or relevant industry experience

Tools

Salesforce

Microsoft Office

Job description

DNA Genotek, a part of OraSure Technologies, is seeking a Sales Development Analyst to drive revenue through lead qualification, prospect engagement, and CRM data integrity. The role bridges Marketing, Sales, eCommerce and Commercial Operations to ensure timely onboarding and data accuracy.

Requirements include a bachelor’s degree and 1–2 years in sales development, with strong communication and Microsoft Office skills; Salesforce experience is a plus.