Sales Counselor

HUNTERS WOODS at TRAILS EDGE; Reston (VA); On-site; USD 63,000 - 77,000; Full time

Benefits offered by this job

Immediate pay access

Tuition reimbursement

Medical benefits

Dental/Vision/Life insurance

401(k) retirement plan

Paid holidays & PTO

Employee Assistance Program (EAP)

Employee discounts

Team-oriented culture

Job summary

Hunters Woods at Trails Edge in Reston, VA, is seeking a seasoned Sales Counselor to build relationships with prospective residents, families, and community partners. You will manage tours, follow up, and drive occupancy growth as part of a collaborative sales team.

Base salary is $70,000 with an aggressive commission plan based on leasing performance. The role offers opportunities for professional growth within Solera Senior Living’s supportive culture.

Qualifications

• Associate degree in Communications, Marketing, Public Relations, or related field (or equivalent experience).
• 1–2 years of experience in senior living, healthcare, hospitality, or sales preferred
• Strong verbal and written communication skills.
• Comfortable presenting to individuals and groups.
• Proficiency with basic office and CRM systems.

Responsibilities

• Move prospects through the sales process in collaboration with the Director of Sales & Marketing.
• Generate and convert qualified inquiries, referrals, tours, and move-ins.
• Utilize Solera sales methodologies to achieve targeted closing ratios.
• Accurately represent the community’s services, amenities, and pricing.
• Respond promptly to inquiries and maintain follow-up cadence.
• Enter and maintain lead and activity data in the CRM.
• Build and maintain relationships with local referral sources.
• Participate in networking events and community outreach.
• Monitor model and respite spaces to ensure tour readiness.
• Assist with marketing and occupancy reporting and cross-department collaboration.

Skills

Verbal & written communication

Public speaking

CRM proficiency

Organization & detail-orientation

Sales experience

Senior living experience

Education

Associate degree or equivalent experience in Communications/Marketing/PR

Job description

• 401(k) retirement plan

Sales Counselor - Hunters Woods at Trails Edge

An immediate and exciting opportunity exists for a seasoned and dynamic Sales Counselor at Hunters Woods at Trails Edge, a 210 unit, established provider of Independent Living, Assisted Living and Memory Care in Reston, VA. Reporting to the Director of Sales and Marketing, you will build meaningful professional relationships with prospective residents, adult children and organizations/influencers within the community at large. You will effectively manage community tours, share why Hunters Woods at Trails Edge is THE place to be, initiate purposeful/timely follow up and achieve leasing goals.

Base salary of 70,000.00 and aggressive commission plan based on leasing performance offered.

Hunters Woods at Trails Edge is proudly managed by Hunters Woods at Trails Edge - we pride ourselves on providing a superior level of care and service and are grounded in the core values of Compassion, Commitment, Communication and Creativity. This is a unique opportunity to join a highly supportive and engaged leadership team who have a passion for providing seniors an opportunity to live exceptionally every day

If you share our passion, have a record of sales success within a service oriented sector and are interested in joining a talented group of professionals, we would welcome the opportunity to speak with you.

What Solera Offers You

• A growing company with opportunities for career advancement
• Immediate pay access — no more waiting for payday
• Tuition reimbursement to support your professional growth
• Comprehensive medical benefits with discounted gym memberships
• Dental, vision, life, and disability insurance
• 401(k) retirement plan
• Paid holidays and paid time off
• Employee Assistance Program (EAP)
• Perks and employee discount programs
• Supportive, team-oriented workplace culture.

Key Responsibilities

Sales & Occupancy Support

• Partner with the Director of Sales & Marketing to move prospects through the sales process
• Generate and convert qualified inquiries, referrals, tours, and move-ins
• Utilize Solera sales methodologies to achieve targeted closing ratios
• Accurately represent the community’s services, amenities, and pricing

Lead Management & Follow-Up

• Respond promptly to incoming inquiries and conduct consistent follow-up
• Enter and maintain accurate lead and activity data in the CRMTrack referrals, inquiries, tours, and outcomes

Referral Development & Outreach

• Build and maintain relationships with local referral sources
• Participate in networking events and community outreach
• Maintain an outside referral database and meet weekly contact goals

Tour Readiness & Community Presentation

• Monitor model and respite rooms daily to ensure tour readiness
• Conduct morning walk-throughs to ensure common areas are show-ready
• Assist with staging and presentation of model spaces

Marketing & Reporting Support

• Assist with weekly marketing and occupancy reporting
• Support Competitive Market Analyses as requested
• Assist with social media and local marketing initiatives
• Participate in stand-up meetings and cross-department collaboration

Events & Team Support

• Assist with setup and breakdown of marketing and special events
• Maintain a positive, professional image in all interactions
• Promote teamwork and collaboration across departments

Required Qualifications & Experience

• Associate’s degree in Communications, Marketing, Public Relations, or related field preferred (or equivalent experience)
• 1–2 years of experience in senior living, healthcare, hospitality, or sales preferred
• Strong verbal and written communication skills
• Comfortable presenting to individuals and groups
• Organized, detail-oriented, and results-driven
• Ability to spend part of the workweek marketing and selling outside the community
• Proficiency with basic office and CRM systems

Solera Senior Living is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable law.

All offers of employment are contingent upon the successful completion of a background check.