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An innovative firm is seeking a talented Sales Copywriter to enhance their outbound communication strategies. In this pivotal role, you'll craft compelling sales emails and materials that resonate with B2B audiences, driving engagement and conversation. Collaborating closely with sales and strategy teams, your expertise will help build scalable messaging systems that are clear and impactful. If you're passionate about writing persuasive content and optimizing outreach efforts, this opportunity offers a dynamic environment to showcase your skills and contribute to significant growth.
Job Type: Full-time
Working Hours: 6:00 PM IST to 3:00 AM IST
About role
We are looking for an experienced Sales Copywriter to join our team and take ownership of outbound communication efforts that drive real engagement. This role is ideal for someone who has a deep understanding of the B2B sales journey and knows how to craft copy that gets resultsespecially in email outreach, follow-ups, and sales enablement content.
Youll work closely with our sales and strategy teams to build messaging systems that are effective, scalable, and human-centereddesigned to increase response rates, accelerate conversations, and support overall growth.
Key Responsibilities
Write and manage high-performing sales outreach emails, including cold emails, follow-ups, re-engagements, and final touchpoints.
Ensure all messaging is clear, relevant, and tailored to the right audience at the right time.
Build and maintain messaging libraries that are easy to scale and customize by tone, lead type, or industry.
Collaborate with sales strategists and account managers to align copy with campaign goals, lead intent, and buyer stage.
Own messaging inside tools like Missive, Pipedrive, Notion, and contribute to workflow consistency.
Analyze email performance and optimize subject lines, personalization, and send timing to increase response rates.
Create and update sales enablement materials such as one-pagers, sales decks, and whitepapers.
Support broader outbound initiatives with input on tone, messaging strategy, and content planning.
Stay current with sales copy trends, B2B buyer behavior, and cold outreach best practices.
Maintain consistency in tone and voice across all sales communication touchpoints.
Desired Skills
Minimum 5 years of experience in sales copywriting, email marketing, or direct response writing
Proven success writing outbound email sequences that convert prospects into conversations
Deep understanding of audience tone, timing, and positioning
Ability to explain and defend your copy choices with clarity
Strong grasp of B2B buyer psychology and how to write across the buyer journey
Proficiency with tools like Pipedrive, Missive, Notion, and other CRM or messaging platforms
Experience writing with clear calls to action that generate real engagement
Organized, collaborative, and comfortable working cross-functionally
Nice to Have
Experience writing for agencies, SaaS, or B2B service companies
Familiarity with A/B testing, cold outreach strategies, and email analytics
Passion for building and scaling repeatable outbound messaging systems
Ability to write sales content beyond emaillike one-sheeters, sales decks, and landing page microcopy