Copywriter

Veracity Insurance Solutions, LLC; United States; Remote; USD 55,000 - 70,000; Full time

Job summary

Join an innovative insurance firm as a Copywriter and contribute to reshaping the insurance landscape. This role offers the opportunity to create compelling, SEO-friendly content that drives action across various platforms. Collaborate with a talented team focused on delivering exceptional results while enjoying a culture that values transparency and growth. With a commitment to work-life balance and professional development, this position is perfect for those looking to make a meaningful impact in a dynamic environment. Be part of a forward-thinking company that prioritizes your ideas and contributions!

Benefits

Health, dental, and vision plans

4 weeks of Paid Time Off

9 Paid Company Holidays

401K Programs with employer match

Personal assistant programs

Qualifications

• 3-4 years of experience in copywriting with a strong portfolio.
• Ability to work independently and collaboratively in a fast-paced environment.
• Excellent writing, editing, and proofreading skills.

Responsibilities

• Research and write copy for web pages, blogs, emails, and ads.
• Collaborate with product marketing managers and designers.
• Manage multiple priorities and deadlines within 2-week sprints.

Skills

SEO Copywriting

Content Marketing

Writing Skills

Editing Skills

Research Skills

Collaboration

Education

Bachelor's Degree

Tools

Google Analytics

WordPress

GA4

Semrush

Ahrefs

MS Office

Google Workspace

Monday.com

Job description

At Veracity, we aim to be a different kind of insurance partner—one that is free from outside investors, venture capital, or the pressures of a corporate parent.

Ours is a culture of empowerment – one that believes in effort, results, and accountability. We believe that transparency fosters trust, trust fosters growth, and that growth drives innovation. Our commitment to rigorous evaluation and relentless execution lead to rapid evolution.

We answer only to the small business owners we serve, and this independence allows us to stay focused on what matters most: helping their businesses thrive by providing expert guidance and best-in-class insurance policies.

We’re growing fast and want you to be a part of it!

We're looking for an experienced Copywriter (Remote) to join our team. Working remotely and reporting to our Editor, this role will work closely with one or more Product Marketing Managers, Designers, SEO Specialists, the Director of Content, and other teammates to produce helpful, SEO-friendly content that moves people to act. They will conduct research on topics, draft content, go through the editing and approval process, and prepare copy that is ready to be published on our sites and blogs, in videos, emails, ads, and beyond. They will proactively manage a runway of content needs. They may occasionally be drafted to help in other areas as well.

Key Responsibilities

• Demonstrates our core values -- Humble, Hungry, Smart, and Proactive -- in the course of day-to-day work
• Research, develop, and write copy for various forms of content, including web pages, blog articles, email, advertisements, video scripts, e-books, case studies, Q&A, customer spotlights, calls to action (CTAs), and so on
• Attend and participate in meetings around content strategy, brainstorming, optimization, and more
• Attend and participate in annual Marketing Department offsite and bi-monthly team builders.
• Manage multiple priorities and deadlines within 2-week sprints to ensure content requests are fulfilled in a timely manner
• Collaborate with product marketing managers, creatives, SEO, designers, and other teammates to conceptualize, create, and publish compelling copy that drives our audience to act
• Build a strong understanding of effective SEO content marketing and its best practices
• Edit and proof copy to ensure it is error free and aligns with the brand voice, point of view, and style of various insurance products
• Adapt writing style to various audiences and build a strong understanding of specific target audiences and customer personas
• Complete required insurance product training and stay up to date on our product offerings.
• Incorporate feedback and edits into content
• Effectively optimize content for search, conversions, and user navigation
• Request creative assets (e.g., preferred stock imagery, original graphics, infographics, etc.)
• Accurately input, format, and publish blog posts in WordPress
• Participate in peer editing and Content Team initiatives, including special projects or “all hands” content needs
• Conduct research internally and with customers as needed
• Perform research and collect and analyze data using GA4, Search Console, Semrush, Ahrefs, and other tools
• Develop content for other sites (e.g., guest posts) and partners
• Use office software (MS Office, Google Workspace, Monday, etc.) effectively and efficiently to collaborate on and manage and create content
• When assigned, conduct outreach to third parties to gain interest in backlinking to articles and other content
• Required to perform other duties as requested, directed, or assigned
  
  

Requirements and Qualifications

• Bachelor’s degree or equivalent experience
• 3-4 years’ experience copywriting (SEO copywriting or content marketing experience strongly preferred)
• Strong portfolio of writing samples and completed projects that demonstrate good SEO and sounds human
• History of working in a collaborative team
• Excellent writing, editing, and proofreading skills for accuracy, spelling, grammar, style, language, structure, flow, and voice
• Ability to accurately type 50 wpm or more
• Ability to work independently and collaboratively in a fast-paced environment
• Knowledge and experience with content/marketing funnels
• A mind for metrics and a desire to track success
  
  

Perks

• Health, dental, and vision plans
• Amazing work-life balance with 4 weeks of Paid Time Off
• 9 Paid Company Holidays with 2 floating holidays
• 401K Programs with employer match
• Personal assistant programs for support in a healthy personal and work life
  
  

Why Veracity?

Here At Veracity, You’ll Be Part Of a Team Of Trailblazers And Visionaries. We’re Not Just Revolutionizing The Way People “do” Insurance; We Are Creating a Whole New Paradigm. Here, You Will Experience a Vibrant And Inclusive Workplace Where Your Ideas Matter! With Us, You Have a Chance To

• Engage in groundbreaking projects that are reshaping the insurance landscape
• Collaborate with a group of dedicated, like-minded professionals
• Experience a culture that prioritizes growth and development
  
  

Compensation Range: $55k/yr - $70k/yr

Veracity is proud to be an equal-opportunity employer. We are committed to providing equal opportunities to all qualified applicants, regardless of race, color, religion, sex, national origin, disability, or any other legally protected characteristics.

If you need accommodation, please let us know during the interview process.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Insurance

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