Sales Consultant - Princeton BMW

Holman Enterprises; Princeton (NJ); On-site; USD 33,000 - 112,000; Full time

Benefits offered by this job

Health Insurance

Vision Insurance

Dental Insurance

Life and Disability Insurance

401(k) plan with Company Match

Paid Time Off

Job summary

Princeton BMW is seeking a knowledgeable Automotive Sales Consultant to join our team and the Holman family. You will build rapport with customers, guide them through vehicle selection, and demonstrate BMW features while collaborating with Sales Managers and F&I staff.

The role emphasizes customer-centric service, referral generation, and CRM-driven activity. A valid license and prior automotive sales experience are preferred, with opportunities for commission-based earnings.

Qualifications

• Previous automotive sales experience preferred; luxury automotive sales experience is a plus.
• Proven ability to build relationships and deliver exceptional customer service.
• Strong communication, presentation, negotiation, and interpersonal skills.
• Self-motivated with a results-oriented mindset and a strong work ethic.
• Ability to work effectively in a fast-paced, team-oriented environment.
• Valid driver's license with an acceptable motor vehicle record.
• High School Diploma or GED; additional education or relevant sales training is a plus.
• One year of sales, customer service, or related experience; or an equivalent combination of education and experience.

Responsibilities

• Build rapport with customers to understand their automotive needs, preferences, and budget.
• Guide customers through the vehicle selection process by presenting features, technology, performance capabilities, and financing options.
• Conduct engaging vehicle demonstrations and test drives that highlight the benefits of BMW products.
• Collaborate with customers, Sales Managers, and Finance & Insurance (F&I) personnel to structure and negotiate vehicle purchases and lease agreements.
• Assist customers throughout the purchase process and ensure accurate completion of all required documentation.
• Follow up with customers after delivery to ensure satisfaction, encourage referrals, and foster long-term relationships.
• Utilize CRM and dealership software to track customer interactions and sales activities.
• Meet or exceed individual sales goals while contributing to the success of the team.
• Deliver a professional, customer-centric experience that supports dealership and manufacturer standards.

Skills

Customer service

Communication

Negotiation

Teamwork

Sales

Relationship building

Self-motivation

Time management

Education

High School Diploma or GED

Sales training

Job description

Automotive Sales Consultant

Holman is a family‑owned, global automotive services organization anchored by our deeply rooted core values and principles that have enabled us to continue Driving What’s Right throughout the last century. Our teams deliver the Holman Experience by treating our customers and each other as we would like to be treated, and creating positive, rewarding relationships all around. The automotive markets Holman serves include fleet management and leasing; vehicle fabrication and upfitting; component manufacturing and productivity solutions; powertrain distribution and logistics services; commercial and personal insurance and risk management; and retail automotive sales as one of the largest privately owned dealership groups in the United States.

Princeton BMW is seeking a knowledgeable and customer‑focused Automotive Sales Consultant to join their team and the Holman family! This role is ideal for a motivated sales professional who is passionate about delivering an exceptional client experience and helping customers find the vehicle that best fits their needs and lifestyle.

Job Duties

• Build rapport with customers to understand their automotive needs, preferences, and budget.


• Guide customers through the vehicle selection process by presenting features, technology, performance capabilities, and financing options.


• Conduct engaging vehicle demonstrations and test drives that highlight the benefits of BMW products.


• Collaborate with customers, Sales Managers, and Finance & Insurance (F&I) personnel to structure and negotiate vehicle purchases and lease agreements.


• Assist customers throughout the purchase process and ensure accurate completion of all required documentation.


• Follow up with customers after delivery to ensure satisfaction, encourage referrals, and foster long‑term relationships.


• Utilize CRM and dealership software to track customer interactions and sales activities.


• Meet or exceed individual sales goals while contributing to the success of the team.


• Deliver a professional, customer‑centric experience that supports dealership and manufacturer standards.

Qualifications

• Previous automotive sales experience preferred; luxury automotive sales experience is a plus.


• Proven ability to build relationships and deliver exceptional customer service.


• Strong communication, presentation, negotiation, and interpersonal skills.


• Self‑motivated with a results‑oriented mindset and a strong work ethic.


• Ability to work effectively in a fast‑paced, team‑oriented environment.


• Valid driver's license with an acceptable motor vehicle record.


• High School Diploma or GED; additional education or relevant sales training is a plus.


• One year of sales, customer service, or related experience; or an equivalent combination of education and experience.

Benefits

• Health Insurance


• Vision Insurance


• Dental Insurance


• Life and Disability Insurance


• Flexible Spending and Health Savings Accounts


• Employee Assistance Program


• 401(k) plan with Company Match


• Paid Time Off (PTO)


• Paid Holidays, Bereavement, and Jury Duty


• Paid Pregnancy/Parental leave


• Paid Military Leave


• Tuition Reimbursement

Benefits: Regular Full‑Time We offer excellent benefits including health, vision, dental, life and disability insurance, and 401(k) with company match. Our time off benefits include Paid Time Off (PTO), paid holidays, bereavement, and jury duty. In addition, we offer paid pregnancy and parental leave, and supplemental paid military leave to eligible employees.

Temporary or Part‑Time In geographic areas with statutory paid sick leave, part‑time and temporary employees will receive a paid sick leave benefit that meets the mandated requirements.

Pay

We offer competitive wages that are commensurate with job‑related skills, experience, relevant education or training, and geographic location. This is a commission eligible role, and employees can expect to earn an average of $3,000-$10,000.month with earning potential based on your personal performance.

Artificial Intelligence Statement

We recognize that applicants for positions at any organization may view AI tools for tasks such as drafting a resume or cover letter, provided the information is accurate and truthful. However, applicants should not use AI tools to: Answer interview questions on their behalf, or use AI tools in any way during the interview or other qualification process(es). Misrepresent or embellish qualifications, skills, or experience Create false or misleading representations of identity (e.g., deepfakes or altered images/videos) Your application, whether an AI tool is used or not, should reflect your authentic abilities and experiences. Any use of AI that compromises honesty or integrity may result in disqualification from the process.

Equal Opportunity Employment and Accommodations

Holman provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. If you are a person with a disability needing assistance with the application process, please contact [e-mail] This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

At Holman, we operate according to The Holman Way by always doing what’s right for our people, our customers, and the community. Since 1924, Holman has grown from a single Ford dealership in New Jersey into a global automotive leader with more than 10,000 employees across North America, the UK, and Germany. We deliver a unique range of automotive services, including industry‑leading fleet management and leasing; commercial vehicle equipment manufacturing; powertrain distribution and logistics; commercial and personal insurance and risk management; venture capital funding; and automotive retail sales. Headquartered in southern New Jersey since 1924, we are looking for talented employees worldwide to join our Great Place to Work certified corporate culture and help drive another century of success.