Sales Coach – East Territory

Sonova; United States; Remote; USD 88,000 - 103,000; Full time

Job summary

Sonova is seeking a Sales Coach for the East Territory, primarily home-based with a minimum of 50% travel across FL, GA, NY, NC, SC and VA. The role focuses on training Hearing Care Professionals and Sr. HCPs to enhance performance and patient outcomes.

You will deliver workshops, coach teams, and align programs with director-level strategies, leveraging AudioNova practices and Sonova products. A licensed Hearing Care Provider with active state licensure and 5+ years in hearing health sales is

Qualifications

• Licensed Hearing Care Provider: HIS or AUD, active license in good standing.
• Board certification preferred.
• 5+ years in hearing health sales or coaching.

Responsibilities

• Assess training needs and tailor programs to boost performance.
• Deliver workshops and one-on-one coaching for HCPs.
• Improve objection handling and value-based selling.
• Collaborate with Regional Directors to align with sales goals.
• Travel extensively to provide in-person coaching.

Skills

Presentation & coaching

Interpersonal skills

Sales techniques & metrics

B2C sales

CRM LMS proficiency

Education

Licensed Hearing Care Provider (HIS or AUD)

Tools

CRMs

MS Office

Learning Management Systems (LMS)

Sales enablement tools

Job description

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At Sonova, we envision a world where everyone can enjoy the delight of hearing. This vision inspires us and fuels our commitment to developing innovative solutions that improve hearing health and human connection - from personal audio devices and wireless communication systems to hearing aids and cochlear implants. We're dedicated to providing outstanding customer experiences through our global audiological care services, ensuring that everyone has the opportunity to engage fully with the world around them.

Guided by a culture of continuous improvement that fosters resilience and self-motivation, our team is united by a shared commitment to excellence and a deep sense of pride in our work, each of us playing a vital role in creating meaningful change,

Here you’ll find a diverse range of opportunities that span both consumer and medical solutions and the freedom to shape your career while making an impact on the lives of others. Join us in our mission to create a more connected world, where every voice is heard and every story matters.

Northeast, United States

Sales Coach - East Territory

165513

Job Title: Sales Coach

Position Location: Home Office/ A minimum of 50% travel

East Territory - FL, GA, NY, NC, SC, or VA

Salary: $88,000-103,000 annually

Bonus: 10% VCC annually

Position Summary

As a Sales Coach at AudioNova, you will play a crucial role in developing and delivering high-impact sales training to Hearing Care Professionals (HCPs) and Senior Hearing Care Professionals (Sr. HCPs). You will be recognized as a subject matter expert in coaching for improved performance, responsible for providing guidance on the customer sales journey, services, best practices within clinics, hearing health recommendations, and overall business strategies. You will work closely with the Director of Professional Services to deliver workshops, one-on-one training, and both in-person and remote sessions.

Your role at AudioNova

• Assess individual and team training needs through performance evaluations, surveys, and direct observations
• Collaborate with Regional Directors and Senior Directors to align training programs with company goals and sales strategies
• Develop and deliver sales training programs and reflection sessions that improve objection handling, product knowledge, value-based selling that will lead to improved sales productivity metrics: Help Rate, ASP and LCM
• Positively influences the productivity pacing of new hire HCPs
• Conduct post-training assessments and track improvement in key sales metrics
• Provide ongoing coaching and support to ensure continuous development and performance improvement
• Provide the highest standards of training by following audiological best practices and the MEET patient journey
• Travel throughout the territory ( A minimum of 50% travel ) providing in-person coaching and POD sessions

Education:

• Licensed Hearing Care Provider: HIS - Board certified preferred, or AUD
• Active and current state-specific license in good standing. License(s) must remain active, current and in good standing throughout tenure with AudioNova
• Additional professional training or development in sales techniques, motivational interviewing, coaching strategies, behavioral economics, industry-specific knowledge, family-centered care and leadership qualities are highly encouraged
• Familiarity with state specific and federal regulations related to hearing healthcare and sales practices
• Extensive knowledge of Sonova hearing care products, features and software and the ability to recommend the most innovative and appropriate options

Skills/Abilities:

• Excellent presentation, coaching, and interpersonal skills
• Strong knowledge of sales techniques and sales performance metrics, with proven experience and success with AudioNova sales approach and tools
• Strong ability to motivate and coach through actionable insights and measurable goals
• Experience in B2C sales
• Proficiency in clinical best practices and evaluation equipment, including real ear measurements
• Proficiency with CRMs, company SOPs, compliance and AudioNova values
• Proficiency in Microsoft Office Suite, Learning Management Systems (LMS), and sales enablement tools

Work Experience:

• Minimum 5 years relevant hearing health experience, selling and fitting multi-brand hearing aids
• Operated a successful business model, exceeded revenue goals, help rate, and ASP

Sonova is an equal opportunity employer.

We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate’s ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.