Sales Business Data Analyst

Autocar, LLC; Birmingham (AL); On-site; USD 65,000 - 90,000; Full time

Job summary

Autocar, LLC in Birmingham, AL is seeking a Sales Business Data Analyst to own the sales CRM, ensure data quality, and deliver actionable insights. You will collaborate with sales leadership, IT, and stakeholders to improve reporting and drive data-driven decisions.

The role emphasizes CRM governance, dashboard development, and enabling the Vocational Sales teams with accurate data and robust analytics in an on-site capacity at Birmingham, Alabama.

Qualifications

• Bachelor's degree in Data Analytics, Statistics, Computer Science, Economics, Business Analytics, or a related field.
• 2 to 5 years of experience in CRM administration, sales operations, business analytics, or data stewardship.
• Hands-on experience with Zoho, Microsoft Dynamics, Salesforce, or similar CRM platforms.
• Strong understanding of data governance, data cleansing, workflow design, and CRM best practices.
• Experience building dashboards, reports, and sales performance metrics.
• Knowledge of sales pipelines, forecasting, and opportunity management.
• Strong communication and collaboration with technical and business stakeholders.

Responsibilities

• Lead CRM Administration: manage user access, permissions, workflows, fields, and configurations.
• Drive Data Governance & Quality: ensure data integrity, standards, validation rules, and governance processes.
• Deliver Reporting, Analytics & Insights: build dashboards, reports, and metrics for leadership and teams.
• Support Sales Enablement: train users, promote CRM adoption, and align workflows with sales activities.
• Drive Operational Excellence: perform CRM access audits and improve adoption and visibility.

Skills

CRM Administration

Sales Operations

Business Analytics

Data Governance

Data Quality

Stakeholder Collaboration

Education

Bachelor's degree (Data Analytics/related)

Tools

Zoho CRM

Microsoft Dynamics

Salesforce

Job description

Sales Business Data Analyst

Drive Data Integrity. Enable Sales Growth. Transform Business Insights into Action.

Are you passionate about combining data, technology, and business strategy to drive real-world results? We're looking for a Sales Business Data Analyst to play a critical role in supporting Autocar's Vocational Sales teams through CRM management, data governance, analytics, and sales operations excellence.

In this role, you'll serve as the owner of Autocar's sales CRM while ensuring sales teams have access to clean, accurate, and actionable data. You'll collaborate closely with sales leadership, field teams, IT, and business stakeholders to improve processes, strengthen reporting, and drive data-driven decision-making across the organization.

What You'll Do

Lead CRM Administration

• Serve as the primary administrator for Autocar's sales CRM.
• Manage user access, permissions, workflows, fields, and system configurations.
• Support ongoing CRM enhancements, troubleshooting, and optimization initiatives.
• Partner with internal teams to support future integrations and system improvements.
• Act as the central point of contact for CRM questions, support, and user adoption.

Drive Data Governance & Quality

• Own the integrity, consistency, and accuracy of sales data across the CRM platform.
• Develop and enforce data standards, naming conventions, validation rules, and governance processes.
• Identify and eliminate duplicate records, outdated data, and incomplete information.
• Collaborate with IT and business stakeholders to ensure alignment with corporate data management standards.
• Establish repeatable processes that maintain long-term CRM data health and reliability.

Deliver Reporting, Analytics & Business Insights

• Build and maintain dashboards, reports, and performance metrics for sales leadership and Vocational Sales teams.
• Support pipeline visibility, opportunity tracking, forecasting, and sales performance measurement.
• Conduct ad hoc analysis to answer business questions and support strategic decision-making.
• Translate complex sales data into actionable insights that improve execution and accountability.

Support Sales Enablement

• Partner with inside and outside sales teams to drive effective CRM utilization.
• Train users on CRM best practices, processes, and data standards.
• Promote a culture of data-driven decision-making across the sales organization.
• Develop expertise in Autocar's products, customers, competitors, and sales processes.
• Ensure CRM workflows align with real-world sales activities and business objectives.

Drive Operational Excellence

• Lead CRM access audits and user management initiatives.
• Improve CRM adoption across the sales organization.
• Establish reporting tools that provide real-time visibility into sales activity and customer opportunities.
• Maintain high standards for data accuracy, ownership, and accountability.
• Support alignment between CRM and other key Autocar business systems.

What We're Looking For

Required Qualifications

• Bachelor's degree in Data Analytics, Statistics, Computer Science, Economics, Business Analytics, or a related field.
• 2 to 5 years of experience in CRM administration, sales operations, business analytics, or data stewardship.
• Hands-on experience administering CRM platforms such as Zoho, Microsoft Dynamics, Salesforce, or similar systems.
• Strong understanding of data governance, data cleansing, workflow design, and CRM best practices.
• Experience building dashboards, reports, and sales performance metrics.
• Knowledge of sales pipelines, forecasting, opportunity management, and sales terminology.
• Strong communication and collaboration skills with both technical and business stakeholders.

Preferred Qualifications

• Experience with AI tools such as Microsoft Copilot, ChatGPT, OpenAI platforms, or similar technologies.
• Industry experience supporting automotive, heavy-duty truck, manufacturing, or industrial equipment organizations.
• Experience with Zoho CRM and Deluge scripting.
• Experience supporting sales operations and business process improvement initiatives.

Key Skills & Competencies

• CRM Administration
• Sales Operations
• Business Analytics
• Data Governance
• CRM Data Stewardship
• Dashboard Development
• Reporting & Visualization
• Data Quality Management
• Sales Forecasting
• Opportunity Management
• Sales Enablement
• Data Cleansing
• Process Improvement
• Workflow Design
• Customer Relationship Management
• Stakeholder Collaboration
• AI-Powered Productivity Tools
• Business Intelligence
• Data-Driven Decision Making
• Cross-Functional Leadership

Location: Birmingham, Alabama (On-Site)

About Autocar

Autocar, LLC headquartered in Birmingham, AL, is not just another severe-duty vocational truck manufacturer - we built America’s first motor truck. We carry the first specialized truck brand in North America and are the only American-owned and operated original equipment manufacturer (OEM) of trucks. For over a century, Autocar has stood for purpose-built performance, durability, and reliability in the most demanding vocational applications.

Today, that legacy continues with a clear focus: building trucks that work as hard as the people who depend on them. We collaborate with our customers to build trucks to their exact specifications and needs. They operate in environments where failure is not an option, and our products are engineered to meet that standard every day.

Autocar’s purpose-built severe-duty refuse truck lines include the Class 6-8 ACMD cabover, Class 8 ACX cabover and the DC-64 Class 8 conventional cab. We recognize that performance and uptime are everything and offer every customer 24/7 access to our ALWAYS UP® direct factory support center staffed by expert technicians who engineer and build Autocar’s trucks. Autocar promises to provide trucks that deliver the best value, provide the best service, and provide a complete solution for customers’ needs.

Autocar is part of the GVW Group, a dynamic investment company which spans globally across diverse industries ranging from manufacturing, to technology, distribution, big data, engineering, and energy efficiency, with trusted brands such as Autocar, Autocar Parts, JIT Truck Parts, GVW Parts, Triz Engineering, Aculocity, VORZA, and GVW Investments.

Job Duties Disclaimer:
The duties and responsibilities outlined above are representative but not exhaustive. Management reserves the right to modify, add, or remove responsibilities and assign other duties as business needs require.

Equal Employment Opportunity:
Autocar is an Equal Opportunity Employer and considers all qualified applicants without regard to any legally protected characteristic.

Reasonable Accommodation:
Autocar complies with the Americans with Disabilities Act (ADA) and provides reasonable accommodations to qualified individuals with disabilities. Applicants requiring assistance or accommodation should contact Human Resources.