Sales Associate III

Tapestry, Inc.; Petaluma (CA); On-site; USD 35,000 - 50,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Paid Paternity and Maternity Leave

Commuter Benefits

Disability insurance

Tuition assistance

Job summary

Tapestry, Inc. is hiring a Sales Associate in Petaluma, California. The Sales Associate will act as an ambassador for the Coach brand, providing personalized shopping experiences while supporting store operations.

Responsibilities include driving sales through building client relationships and maintaining operational excellence. Candidates should possess sales experience, knowledge of fashion trends, and a team-oriented attitude. Benefits include medical, dental and vision insurance, among others.

Qualifications

• 1+ years of sales experience, preferably in luxury retail.
• Strong English proficiency and basic computer skills.
• Experience with live-stream shopping or video demos.

Responsibilities

• Drive sales through customer relationships and personalized service.
• Support daily operational tasks and maintain sales standards.
• Participate in brand initiatives and training programs.

Skills

Sales experience

Knowledge of fashion trends

Social media savvy

Clienteling skills

Basic computer proficiency

Tools

Mobile POS

POS operation

Job description

The Sales Associate is the front‑line ambassador of the Coach brand. They deliver an elevated, personalized shopping experience, meet personal and store sales goals, and support daily store operations. This role blends luxury‑retail service, omni‑channel selling, and team collaboration to drive brand loyalty and revenue.

Key Responsibilities

• Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards.
• Build lasting client relationships through personalized styling, product expertise, and fashion advice.
• Drive sales through cross‑selling, upselling, and tailored recommendations.
• Utilize mobile POS, clienteling tools, and social selling platforms (including short‑form video) to capture data and encourage repeat purchases.
• Develop and execute personal sales plans; meet or exceed individual and team KPIs.
• Source new customers, maintain relationships, and follow up to close sales.
• Maintain high energy on the floor, manage multiple customers, and adapt selling techniques to business needs.
• Complete daily operational tasks (cash wrap, inventory processing, replenishment, visual merchandising) while maintaining service standards.
• Keep sales floor and stockroom clean, organized, and stocked; follow retail policies, POS, and asset protection procedures.
• Process transactions efficiently (purchases, returns, exchanges, online pickups).
• Support inventory cycles: receive shipments, stock shelves, and manage product movement.
• Assist teammates in functional areas as required.
• Foster a collaborative, trust‑based environment; encourage team performance.
• Participate in brand initiatives, training programs, and inclusion activities.
• Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor.

Required Qualifications

• 1+ years of sales experience (luxury retail preferred); knowledge of fashion trends and competitors.
• Experience with POS operation, basic computer proficiency (iPad/laptop, Mobile POS), walkie‑talkie use, and ability to read price/release sheets.
• Strong English proficiency.
• Luxury retail background and social media savvy.
• Experience with live‑stream shopping or video demos, clienteling and data acquisition skills.

Preferred Qualifications

• Ability to work in a fast‑paced environment.
• Strong English language proficiency.

Schedule & Physical Requirements

• Ability to work a flexible schedule to meet business needs—including nights, weekends, peak busy season, and high‑traffic retail days (including, but not limited to, public holidays).
• Ability to lift at least 25 lbs. regularly (up to 50 lbs. occasionally), and to climb, bend, kneel, and maneuver sales floor and stockroom.

Benefits

• Medical insurance, Dental insurance, Vision insurance, 401(k), Paid Paternity and Maternity Leave, Commuter Benefits, Disability insurance and Tuition assistance.

Equal Employment Opportunity

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Americans with Disabilities Act (ADA) Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs.