Sales Associate - Big O Tires

Leeds West Group; Firestone, Northern (CO, KY); Hybrid; USD 42,000 - 58,000; Full time

Job summary

Leeds West Group, home of champions in the automotive industry, is seeking a Sales Associate to deliver exceptional customer service and drive sales. The role emphasizes integrity, teamwork, and professional communication while supporting daily store operations.

The position requires understanding of automotive services, upselling opportunities, and maintaining accurate records. Candidates must be 18+, hold a valid driver’s license, and have a high school diploma or equivalent.

Qualifications

• Minimum age 18 or older.
• Active and unrestricted driver’s license required.
• High school diploma or equivalent.

Responsibilities

• Assist Store Manager in daily operations, including scheduling and staffing.
• Provide legendary customer service and promote promotions and discounts.
• Listen to customer needs and advise on automotive repair services.
• Identify upsell opportunities to meet customer needs and increase sales.
• Schedule service appointments based on availability and workflow.
• Maintain accurate customer records and service histories.

Skills

Verbal communication

Written communication

Customer service

Sales skills

Integrity

Organizational skills

Teamwork

Problem solving

DVI proficiency

Education

High school diploma or equivalent

Job description

CO Big O Firestone - 6291, 8100 Colorado Blvd, Firestone, Colorado, United States of America

Job Description

Posted Monday, July 6, 2026 at 9:00 AM

Big O Tires | Leeds West Groups
The Home of Champions in the Automotive Industry

Join a trusted automotive brand where safety, integrity, teamwork, and exceptional service drive everything we do.

Summary

A Sales Associate exemplifies professional integrity, strong teamwork skills, knowledge of automotive industry practices and procedures, and a passion for sales and delivering quality work, exceptional customer service and interpersonal communications , and exceeding business goals while supporting the management of daily business operations. A Sales Associate must exercise discretion and independent judgment with respect to matters that significantly impact business operations.

Essential Functions, Duties, and Responsibilities

• Support the Store Manager in overseeing daily business operations, including scheduling, staffing, customer satisfaction, and workflow optimization.
• Provide legendary customer service and ensure customer satisfaction through professional and effective customer interactions and communications. This includes but is not limited to achieving high call conversion rates, correctly applying sales promotions and discounts, promoting financing options, ensuring quality repair services, conducting post-service follow-ups, obtaining positive customer reviews, and effectively resolving customer concerns and complaints promptly.
• Listen to needs and provide knowledgeable advice and recommendations for automotive repair services .
• Promote automotive repair and maintenance services to customers by explaining service offerings, benefits, and pricing.
• Identify upsell opportunities and recommend additional services or products to meet customer needs and increase sales revenue.
• Utilize promotional materials, special offers , incentives , and standard operating procedures to encourage customers to book appointments and return for future service needs.
• Coordinate with automotive technicians and other staff to ensure timely , efficient , and accurate completion of appointments .
• Schedule service appointments based on availability, service requirements, optimal workflow, and maximum profitability.
• Follow up with customers to confirm appointments, remind them of upcoming service appointments, and address any scheduling changes or conflicts.
• Maintain accurate customer records, service histories, and appointment schedules in the company's database or management system.
• Process service orders, invoices, and payments accurately and efficiently.
• Ensure all services are completed efficiently, accurately, and in compliance with company, safety, and industry standards.
• Assist in analyzing and monitoring key performance indicators (KPIs) to track shop performance and identify areas for improvement.
• Assist with controlling inventory levels, inventory shrinkages, business costs, and expenses, responsible use of P-Card, payroll management, injury and damage claims, and more to support business objectives and budgets.
• Acts as a key holder for the facility and successfully fulfills opening and closing procedures, including but not limited to nightly deposits, system close-out procedures, responding to alarms and security concerns after hours, and more.
• Assist with analyzing, reducing, and minimizing workplace safety concerns, injuries, and damages through training, enforcement, and team compliance with OSHA and company safety policies, procedures, and industry best practices.
• Ensure test drives are conducted correctly and in accordance with company policy, procedures, safety best practices, and traffic laws.
• Maintain a clean, organized, and safe work environment in accordance with company policies and OSHA regulations.
• Stay current on industry trends, technology advancements, and regulatory changes affecting automotive repair and safety.
• Collaborate with the Store Manager and senior management to develop and execute business plans, directives, initiatives, programs, budgets, and more.
• Support Store Manager to foster a strong, inclusive, and cohesive team environment and culture to effectively value and develop employees, exceed business goals and provide legendary customer service.
• Perform other duties as assigned.

Supervisory Responsibilities

• None
• Strong sense of integrity.
• Excellent verbal and written communication skills.
• Excellent interpersonal, diplomacy, and customer service skills.
• Excellent sales skills.
• Extensive knowledge of the automotive industry, automotive repair, business acumen, finance principles, procedures, and best practices.
• Strong technical knowledge of automotive systems, diagnostics, and repair procedures.
• Excellent organizational skills and attention to detail.
• Excellent analytical, decision‑making, and problem‑solving skills.
• Proficient with technology, computer, and software systems, including Digital Vehicle Inspections (DVI).
• Proficient in inventory and expense management.
• Ability to thrive in a high‑paced sales environment.
• Ability to provide and receive constructive feedback.
• Ability to manage priorities, multitask, and complete objectives with minimal supervision.
• Ability to meet consistent attendance expectations.

Required Education, Credentials, and Experience

• Minimum age requirement of eighteen years.
• An active and unrestricted driver’s license is required .
• A high school diploma or equivalent is