Sales Associate

Sentient Energy, Inc.; United States; Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision benefits

Life insurance

Disability insurance

401(k) Plan with company match

Paid time off

Job summary

Sentient Energy, Inc. is seeking a remote Sales Associate based in the United States to drive new-logo opportunities with North American electric utilities.

You will qualify opportunities, coordinate discovery conversations, and work with cross-functional teams to position Sentient Energy solutions around grid reliability goals. The role emphasizes prospecting, outbound campaigns, and maintaining a healthy pipeline to support quarterly bookings.

Qualifications

• Experience with direct sales and/or account management.
• Experience formulating strategic plans for customers/markets and executing.
• Experience hunting and winning new customers.
• Familiarity with electric utility major equipment (transformers, breakers, etc.).
• Understanding of utility buying drivers (rate cases, O&M reduction, grants).
• Bachelor’s degree or 5+ years of relevant utility sales experience.
• Experience effectively selling into large organizations.
• Experience driving selling opportunities via a CRM software.
• Ability to travel up to 50% of the time, as health and safety permits.

Responsibilities

• Use a proactive “sales hunter” mindset to identify, pursue, and develop new-logo opportunities with North American electric utility accounts
• Research target utilities, key stakeholders, reliability initiatives, funding drivers, and operational priorities to support highly relevant outreach
• Build and execute outbound prospecting campaigns through email, phone, LinkedIn, industry events, referrals, and other channels to create qualified sales conversations
• Qualify inbound and outbound opportunities by uncovering customer needs, business drivers, decision criteria, timing, budget, and next steps
• Create and maintain a healthy pipeline of early-stage opportunities that supports quarterly bookings, revenue, and new-logo growth objectives
• Schedule discovery meetings and coordinate handoffs to senior sales leaders and Technical Sales team members for solution scoping, demonstrations, and deeper customer engagement
• Partner with Technical Sales, Business Development, Product Management, Engineering, and Advanced Technology teams to position Sentient Energy solutions around customer reliability goals and emerging utility needs
• Maintain accurate account, contact, activity, and opportunity information in Sentient Energy’s Customer Relationship Management system
• Provide regular updates on prospecting activity, pipeline development, opportunity status, and customer feedback to sales leadership
• Bring the “Voice of the Customer” back to Sentient Energy by sharing market insights, objections, competitive intelligence, and emerging customer priorities
• Continuously test, adopt, and improve prospecting messages, sales motions, and best practices to increase engagement and conversion with target accounts
• Perform other duties as assigned

Skills

Direct sales

Account management

CRM software

Strategic planning

Prospecting

Pipeline management

Communication

Relationship building

Education

Bachelor’s degree

5+ years utility sales experience

Tools

CRM software

Job description

Job Type: Full-time – This role is not eligible for visa sponsorship

Work Location: Remote

ABOUT US

Sentient Energy, a subsidiary of Accurant International, is a leader in intelligent line sensing, data analytics, optimization, and control solutions for electric grids. Sentient Energy’s advanced hardware and software systems empower utilities to make informed, data-driven decisions to ensure reliable, safe, and efficient power delivery. With the industry’s only comprehensive Grid Analytics System, which covers both underground and overhead distribution networks, Sentient Energy provides the most flexible communication options available. The company leads the global market, deploying the largest network of line sensors across North America to deliver real-time data for predictive insights and strategic grid management.

Sentient Energy’s Grid Edge Control solutions help utilities manage demand and reduce losses at the grid’s edge through techniques such as Volt‑VAR optimization, conservation voltage reduction, and peak demand reduction. For further information, visit www.sentientenergy.com or follow Sentient Energy on LinkedIn.

JOB DESCRIPTION

Sentient Energy is looking for a full-time Sales Associate to join our team. This is a remote opportunity based in the United States and reporting to the Senior Vice President, Global Sales. The Sales Associate will focus on new‑logo prospecting and early‑stage business development across North American electric utility accounts. This role is ideal for a motivated, developing sales professional who is eager to build pipeline, identify new opportunities, and help expand Sentient Energy’s presence in the Smart Grid marketplace. The Associate will support outreach to prospective utility customers, qualify opportunities, coordinate discovery conversations, and partner with senior sales, Technical Sales, Business Development, Product Management, Engineering, and Advanced Technology teams to advance customer engagement and position Sentient Energy solutions around utility reliability goals.

JOB SUMMARY

• Use a proactive “sales hunter” mindset to identify, pursue, and develop new‑logo opportunities with North American electric utility accounts
• Research target utilities, key stakeholders, reliability initiatives, funding drivers, and operational priorities to support highly relevant outreach
• Build and execute outbound prospecting campaigns through email, phone, LinkedIn, industry events, referrals, and other channels to create qualified sales conversations
• Qualify inbound and outbound opportunities by uncovering customer needs, business drivers, decision criteria, timing, budget, and next steps
• Create and maintain a healthy pipeline of early‑stage opportunities that supports quarterly bookings, revenue, and new‑logo growth objectives
• Schedule discovery meetings and coordinate handoffs to senior sales leaders and Technical Sales team members for solution scoping, demonstrations, and deeper customer engagement
• Partner with Technical Sales, Business Development, Product Management, Engineering, and Advanced Technology teams to position Sentient Energy solutions around customer reliability goals and emerging utility needs
• Maintain accurate account, contact, activity, and opportunity information in Sentient Energy’s Customer Relationship Management system
• Provide regular updates on prospecting activity, pipeline development, opportunity status, and customer feedback to sales leadership
• Bring the “Voice of the Customer” back to Sentient Energy by sharing market insights, objections, competitive intelligence, and emerging customer priorities
• Continuously test, adopt, and improve prospecting messages, sales motions, and best practices to increase engagement and conversion with target accounts
• Perform other duties as assigned

BASIC REQUIREMENTS

• Experience with direct sales and/or account management
• Experience with formulating strategic plans for customers/markets and executing
• Experience hunting and winning new customers
• Familiarity with electric utility major equipment (transformers, breakers, etc.)
• Understanding of utility buying drivers (rate cases, O&M reduction, grants)
• Bachelor’s degree or 5+ years of relevant utility sales experience
• Experience effectively selling into large organizations
• Experience driving selling opportunities via a CRM software
• Ability to travel up to 50% of the time, as health and safety permits

Preferred Approach and Personality

• Outgoing, trustworthy, likeable, involved and fully engaged.
• High energy, yet calm and cool demeanor.
• Enthusiastic and committed to the job at hand and agreement with the vision and direction of the company.
• Enjoy working hard and taking on problems head‑on.
• Leading by example.
• Greatly enjoy the work and being here.
• Loyalty.

CULTURE AND TOTAL REWARDS

Sentient Energy, Inc. offers full-time employees a significant Total Rewards Package, including:

• Medical insurance plan options and other standard employee benefits, including dental insurance, vision benefits, life insurance, disability insurance, and more!
• 401(k) Plan (plus company match)
• Paid time off – including holidays and vacation.
• Above all, a company culture that prioritizes the growth of its employees technically, professionally, and financially.

It is the policy of Sentient Energy, Inc. not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, or veteran status.