Sales Associate

Tourmaline Enterprises, Inc.; Temecula (CA); On-site; USD 50,000 - 120,000; Full time

Benefits offered by this job

Travel reimbursement

Health benefits

Job summary

Tourmaline Enterprises is seeking a Sales Associate to drive revenue in the Western United States. You will own the full sales cycle, conduct on-site product demonstrations, and build a robust pipeline through prospecting and client engagement across the territory.

Travel is a core part of the role, with 50%+ travel expected. A successful candidate will have at least five years of B2B sales experience, strong negotiation skills, and a track record of growing accounts and closing complex deals.

Qualifications

• Minimum 5 years of sales experience, preferably in industrial coding/packaging sectors.
• Located in Western US.
• Proven ability to sell a tangible product and tailor solutions.

Responsibilities

• Drive new business development across the assigned territory by prospecting and closing opportunities.
• Grow existing customer accounts and identify upsell opportunities.
• Own the full sales cycle from outreach to proposal and close.

Skills

Sales experience

Industrial inkjet

Territory management

CRM proficiency

Communication

Forecasting

Negotiation

Job description

Sales Associate (Industrial Inkjet Printing) (WEST)

About Tourmaline Enterprises

For over 27 years, Tourmaline Enterprises has been a trusted partner to manufacturing and packaging teams worldwide, providing reliable industrial inkjet printing systems for coding and marking production lines. As a small, family-owned, woman-owned business, we've built our reputation on accountability, transparency, and results-delivering solutions that help clients meet production needs for lot numbers, barcodes, expiration dates, logos, and more, all backed by responsive U.S.-based support.

Overview

The Sales Associate is responsible for driving revenue growth through both the expansion of existing customer accounts and the development of new business for Tourmaline Enterprises. This role focuses on selling industrial coding and marking solutions directly to end users, owning the full sales cycle from prospecting through close.

The Sales Associate will develop and execute an annual territory plan (West) to achieve revenue targets and maintain profitable margins across product lines. This individual will actively engage with customers across assigned regions, identify application-specific needs, conduct product demonstrations, and deliver tailored solutions that align with operational requirements. The role requires consistent travel within the territory to build strong customer relationships, generate pipeline, and close new business.

Key Responsibilities

• Drive new business development by prospecting, qualifying, and closing opportunities with end users across assigned territory
• Manage and grow existing customer accounts, identifying opportunities for upselling and repeat business
• Own the full sales cycle from initial outreach through proposal, negotiation, and close
• Conduct on-site visits, product demonstrations, and trials of industrial coding and marking equipment
• Assess customer production environments and recommend tailored solutions based on application needs
• Develop and execute a territory plan to meet or exceed revenue and margin targets
• Build and maintain a strong pipeline through consistent outreach, referrals, and industry networking
• Collaborate with internal teams (operations, service, and leadership) to ensure successful implementation and customer satisfaction
• Provide accurate sales forecasting and maintain up-to-date activity and pipeline tracking in CRM
• Stay informed on industry trends, competitor offerings, and customer requirements to effectively position Tourmaline products
• Travel regularly within the assigned region to support customer engagement and business development

Requirements

• Minimum of 5 years of sales experience; experience within the industrial coding, marking, or packaging industries strongly preferred
• Located in Western US
• Proven ability to sell a tangible product and deliver tailored customer solutions
• Demonstrated experience forecasting sales performance and managing pipeline activity
• Competency in managing and maintaining accurate data within a CRM system
• Strong ability to influence decision-makers and close deals in a timely manner
• Excellent sales, negotiation, and customer service skills
• Ability to think critically and develop effective sales strategies based on customer needs and market conditions
• Highly organized with strong administrative and follow-through skills
• Ability to manage multiple initiatives simultaneously while maintaining a positive, results driven attitude
• High level of integrity; self-confident with a strong ability to build and maintain relationships
• Ability to multitask and remain productive while traveling frequently
• Strong written and verbal communication skills, including the ability to create reports and client correspondence
• Ability to spend prolonged periods of time standing, speaking, walking, driving, and/or sitting
• Position will require travel: 50% or more

Compensation and Benefits

• Base Salary: $50,000-$70,000 + commission, based on experience
• On-Target Earnings (OTE): $120,000+ in Year 1, $150,000+ in Year 2, and $200,000+ in Year 3
• Travel and business expenses reimbursed
• Employer-sponsored health benefits available, including 50% employer contribution toward a Bronze-level medical plan (with the option to buy up to higher-tier plans at the employee's cost), plus optional dental and vision coverage (employee-paid).

Commitment to Diversity

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, we recognize that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.

Salary: $120000 per year