SALES ASSOCIATE

Ball Equipment; Richmond (MI); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Employer-paid health insurance

Dental coverage

Short-term disability

Life insurance

401(k) with employer match

Paid holidays

Job summary

Ball Equipment in Richmond, MI is hiring a Retail Sales Associate to assist customers in selecting powersports vehicles and lawn equipment. You will provide product guidance, manage inventory on the sales floor, and support store operations to deliver an outstanding customer experience.

The role requires a high school diploma or GED and 1+ year of sales experience, with CRM proficiency (CDK or Lightspeed a plus). Flexible schedules and weekend shifts are common in retail.

Qualifications

• Must have high school diploma or GED.
• Minimum 1 year of sales experience.
• Proficient in CRM software; CDK or Lightspeed a plus.

Responsibilities

• Greet customers and assess needs to guide purchases.
• Provide product information, demonstrations, and comparisons.
• Maintain knowledge of products, features, and financing options.
• Manage leads and close deals daily using CRM.
• Support marketing events and collaborate with the sales team.
• Ensure accurate pricing and store merchandising.

Skills

Sales experience

CRM software

Customer service

Communication skills

Shift flexibility

Basic computer skills

Education

High school diploma or GED

Tools

CDK

Lightspeed

Job description

Job Details: Job Location: Richmond, MI 48062, Position Type: Full Time, Salary Range: $60,000.00 - $90,000.00 Base+Commission/year,

About Us

Ball Equipment has been Eastern Michigan’s leader in Powersports & Outdoor Power Equipment Sales & Service for over 80 years as A family owned Michigan business. We are proud to represent industry leading OEM brands such as Polaris, Honda, BRP, Cub Cadet, Gravely, CFMOTO, Arctic Cat & Many More!! We are in need of investing in sales staff as our business grows.

Summary

The Retail Sales Associate is responsible for assisting customers with the selection and purchase of powersports vehicles, tractors, and lawn equipment. This role includes providing knowledgeable product guidance, maintaining the sales floor, managing inventory, and supporting overall store operations to deliver exceptional customer experience.

Essential Duties and Responsibilities

• Greet customers and assess their needs and preferences.
• Provide detailed product information, demonstrations, and comparisons to guide purchasing decisions.
• Maintain up-to-date knowledge of powersports vehicles and lawn equipment, including features, benefits, specifications, rebates, and financing options.
• Manage customer base through proactive follow-up with prospects, previous customers, and referrals using the CRM system. Close all active leads by the end of each day.
• Explain product warranty terms, extended service contracts, and maintenance plans.
• Participate in staff meetings, training sessions, and educational classes as required.
• Support marketing and promotional events as needed.
• Collaborate with the sales team and other departments while maintaining a professional and customer-first attitude.
• Maintain a clean, organized, and properly merchandised sales floor.
• Ensure accurate product pricing and signage.
• Follow up with customers after the sale to build long-term relationships.
• Work independently with minimal supervision.
• Adhere to company processes, policies, and procedures.

Non-Essential Duties and Responsibilities

This job description is not intended to be all-inclusive. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

What We Offer

Compensation Annual Earning Potential $60,000-$90,000+ (competitive base pay plus commissions)

• 100% Employer Paid Medical Insurance, Dental, Short-Term Disability, and Life Insurance.
• 401(k) with 100% Employer match up to 3% employee contribution + 50% Employer match up to an additional 2% of employee contribution.
• Additional Voluntary Benefits Offered: Vision, Long-Term Disability and Additional Life Insurance.
• Competitive paid time off package plus 6 annual paid holidays.
• A supportive team environment where your expertise has immediate impact

Qualifications: Qualifications and Competencies

• High school diploma, GED, or equivalent.
• 1+ years of sales experience, preferably in the powersports or outdoor power equipment industry.
• Basic computer skills, including typing, data entry, and internet-based applications.
• Proficiency with CRM software preferred; CDK or Lightspeed experience a plus.
• Strong customer service and communication skills (in-person and phone).
• Flexibility with scheduled shifts, including evenings, weekends, and occasional extended hours.

Physical Demands

• Ability to stand and walk for extended periods.
• Ability to lift and move items up to 50 lbs.
• Bending, kneeling, and reaching may be required when assisting with equipment or displays.
• Must be able to operate and demonstrate equipment safely.

Work Environment

• Retail showroom environment open 6 days a week.
• May require extended hours during peak seasons.
• Occasional Sundays may be required for trade shows, events, or promotions.
• Moderate noise level with exposure to indoor/outdoor conditions when moving equipment.