Sales Associate

La-Z-Boy Incorporated; Midlothian (VA); On-site; USD 22,000 - 80,000; Full time

Job summary

La-Z-Boy Incorporated seeks a motivated Sales Associate to drive sales and provide exceptional customer service in a dynamic environment. The role offers competitive earnings potential with an average annual income between $50,000 and $70,000, including commission opportunities. Applicants should possess strong communication, sales, and interpersonal skills along with a High School Diploma or equivalent. Join a team where comfort and innovation are priorities, fostering a rewarding career in the furniture retail industry.

Benefits

Medical, Vision, Dental Insurance

401k retirement plan with company match

Paid time off including holidays

Qualifications

• Previous selling experience preferred.
• Excellent organizational skills required.
• Strong attention to detail necessary.

Responsibilities

• Drive sales by selling furniture and accessories.
• Provide highest level of customer service.
• Train and coach new peers on selling skills.

Skills

Communication

Customer Service

Sales Skills

Interpersonal Skills

Negotiation

Education

High School Diploma or equivalent

Bachelor’s degree in Business or related field

Tools

Microsoft Office

Job description

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Comfort starts with our 10,000+ team members across the globe, who are transforming the power of comfort every day. Our employees have the power to change lives, in our homes, work and communities. We foster an inclusive environment while honoring a legacy built on family, where everyone can be themselves.

If you are ready to join an industry leading organization where our people are the most important asset, and innovation propels us into the future, you’re ready to take your seat at La-Z-Boy Incorporated.

WE BELIEVE IN THE TRANSFORMATIONAL POWER OF COMFORT

Job Summary

Join our dynamic team and embark on a rewarding career where your ambition drives your success. Our Professional Sales Representatives earn on average $65K+ annually.

Competitive earnings potential: includes an hourly base wage plus UNCAPPED commissions on all WRITTEN Sales.

Responsible for creating sales utilizing exceptional customer service and knowledge of the La‐Z‐Boy selling process, products and services. Strive to create long‐term customer relationships that will lead to increased sales and profitability. Develop awareness of interior design through practical experience, observation and interaction with a La‐Z‐Boy Designer.

Training Pay: $15 - $17 per hour for 2-6 weeks (no commissions; base rate varies by location)

Average Annual Earning Potential After Training: $50,000 - $70,000+ (inclusive of base and commission)

Job Description

KEY RESPONSIBILITIES (other duties as assigned):

Drives Sales

• Contribute to store sales goals by selling furniture, accessories and services offered by La‐Z‐Boy
• Promote the Design program & assist the Designer to achieve established Design program sales goals
• Consistently execute the La‐Z‐Boy selling process and strive to provide a favorable experience to all customers.
• Develop and utilize sales skills and principals including approach, rapport building, needs discovery, customized portfolio presentations, answering objections, closing, follow‐up, after sale service and continuing contact with all previous and potential customers
• Maximize store promotions, marketing initiatives, and grassroots programs
• Maintain strong knowledge of the features and benefits of existing and new product lines
  
  

Design Program

• Schedule professional home consultations to present customized room designs, including sample fabrics, furniture, tables and accessory recommendations as well as the benefits of a professional installation service.
• Execute and champion the Design process following the established company guidelines
• Responsible for supporting design related functions in the store
  
  

Customer Focus

• Provide the highest level of customer service to all current and future customers
• Ensure that each La‐Z‐Boy customer has an informative and positive experience by using good customer service skills and knowledge of products, while following the company selling process
• Effectively use Podium to ensure customer satisfaction and future follow‐up
• Make sound business decisions to deliver customer satisfaction and promote team environment
• Provide support by being responsive to incoming phone calls and emails
• Assist in handling customer issues and/or complaints. Provide appropriate solutions and alternatives to the customer to achieve a satisfied experience
  
  

People

• Maintain a positive working relationship with all store employees
• Assist to train, coach and develop new peers on La‐Z‐Boy product knowledge and selling process/skills to achieve store sales goals
• Help promote and champion a culture of sales and service
  
  

Operational Excellence

• Assist with maintenance of the overall visual appearance of store, this includes but is not limited to maintaining floor and/or showroom displays, tagging products and accessories, maintaining accessory catalogs and design center fabrics, supporting floor moves, and maintaining general store cleanliness
• Accurately complete order information, collect deposits and fees, keep orderly customer records, and research customer payments and deliveries
• Responsible for accurately completing daily On‐Point system logs
• Show a sense of urgency, enthusiasm and excitement with the store team and customers
• Maintain adequate knowledge of company standards, product knowledge and internal processes and systems
• Consistently schedule deliveries with customers
• Responsible for opening and closing of the store
  
  

Minimum Requirements

• High School Diploma or equivalent
• Previous selling experience and ability to close a sale strongly preferred
• Excellent communication, customer service skills, and organizational skills
• Strong interpersonal skills to effectively communicate, build rapport, and positively influence
• Demonstrated persuasion and negotiation skills
• Ability to effectively manage time and conflicting priorities
• Ability to effectively and productively with others as a team
• Ability to work the schedule and hours dictated by business needs
• Ability to work evenings, weekends and holidays as required
• Initiative to meet assigned goals, missions and objectives and motivated to achieve more
• Strong attention to detail
• Proficient in the use of Microsoft Office, including Word, Excel, Outlook and PowerPoint
  
  

Preferred Requirements

• Bachelor’s degree in Business or a related field
  
  

SUPERVISORY RESPONSIBILITIES: None

Physical Demands/Work Environment

• Ability to lift and/or carry up to 50 pounds.
• Ability to stand for long periods of time.
• Nearly continuous use of repetitive hand motions, hearing and listening.
• Often required to sit, walk, bend and stoop
• Subject to inside environmental conditions
• Ability to pass background and drug screen.
  
  

OTHER DUTIES: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the incumbent for this job. Duties, responsibilities and activities may change at any time with or without notice.

At La-Z-Boy, we prioritize clear communication and reward outstanding talent! We invite you to explore the exciting opportunities available. To help you make an informed decision, we’re sharing key information about our pay practices.

What You Can Expect

• Training Pay: $15 - $17 per hour for 2-6 weeks (no commission)
• Average Annual Earning Potential After Training: $50,000 - $70,000 (inclusive of base and commission)
• Total Compensation Range: $22,880 - $80,000+ (will not pay less than state/local minimum wage requirements)
  
  

Post-Training Pay

• Base Pay: $11 – 15 / hour (varies by store location)
• Commission: UNCAPPED commissions on written sales
• 1 - 6% in commissions on monthly sales based on sales achievement vs goal – commission % increases as performance to goal increases.
  

The Total Compensation Range is at least the local applicable minimum wage and up to the high-earning average target for this role. Individual pay is based on various factors, including geographic location, personal performance and relevant qualifications, experience, skills, and education. By providing our salary ranges and total compensation details, we aim to foster understanding and confidence in our pay practices.

Weekly Hours

Additional Job Description

40

Benefits For Employees In The US

Benefit offerings to employee and their families include: Medical, Vision, Dental and Basic Life Insurance available 401k retirement plan with company match of up to 6%. Paid time off includes: 9-11 paid holidays each year, two weeks’ prorated vacation as a new hire and either personal time (non-exempt only) or state mandated sick time.

More information can be found via: 2025 La-Z-Boy Benefits Overview

At La-Z-Boy Incorporated, we're an equal opportunity employer. We understand that our employees’ diverse backgrounds, experiences, perspectives, and viewpoints add value to our ability to create and deliver the best possible service, quality products, and is of upmost importance as we work together to build comfort. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

We are committed to fostering an environment in which all employees feel valued, included, and empowered to do their best work and bring great ideas to the table. If you are a qualified individual that may need a change or adjustment to the application/interviewing/hiring process as a result of your disability, you may request a reasonable accommodations by emailing our recruiting team at [e-mail] or by calling 734-242-1444.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Furniture and Home Furnishings Manufacturing

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