Sales Associate

Messe Frankfurt North America; Atlanta (GA); On-site; USD 50,000 - 75,000; Full time

Benefits offered by this job

PTO 20 days/year

Increases to 30 days with tenure

Job summary

Messe Frankfurt North America is hiring a Sales Associate to drive exhibitor sales and manage prospects from initial outreach through contract closure.

You will build relationships with exhibitors, tailor booth packages and sponsorships, and collaborate with international partners to ensure a smooth transition from contract completion to event participation. Travel for events may be required.

Qualifications

• Bachelor’s degree in Business, Communications, or related field preferred, with 2–3 years in B2B sales.
• Experience managing prospects through the sales cycle via phone and email.
• Strong communication, relationship-building, organizational and time-management skills.
• CRM experience; SAP Sales Cloud is a plus.

Responsibilities

• Develop and manage a targeted sales pipeline through prospecting, outbound outreach, referrals, industry research, and competitive trade shows.
• Manage assigned leads from initial contact through contract completion using a consultative approach to recommend booth packages, sponsorships, and other solutions based on exhibitor needs.
• Build and grow relationships with new and existing exhibitors through consistent follow-up, rebooking, booth upgrades, and promotional opportunities.
• Meet individual sales targets, maintain accurate pipeline information, and provide regular forecasts and progress updates.
• Coordinate with exhibitors, international sales partners, and internal teams to collect required information and ensure a smooth transition from contract completion through event participation.
• Maintain, review, and update accurate exhibitor and sales data across CRM, Excel, and internal systems.

Skills

B2B sales experience

Relationship-building

Communication

Time management

Education

Bachelor’s degree in Business/Communications or related field

Tools

Excel

Outlook

Word

SAP Sales Cloud (CRM)

Job description

Join Messe Frankfurt as a Sales Associate – Drive Growth in Global Trade Shows!

Messe Frankfurt is one of the world’s leading trade fair, congress, and event organizers, hosting cutting‑edge trade shows that bring together industry giants and emerging brands. We are at the forefront of connecting global businesses, and we are looking for a results‑driven, sales‑oriented professional to join our team as a Sales Associate.

Do you have a passion for sales and market research? Are you eager to expand Messe Frankfurt’s global footprint and help top‑tier companies grow by showcasing their products in our prestigious trade shows? If you thrive in a dynamic environment and are driven to achieve sales goals, this is the opportunity for you!

Position Overview

The Sales Associate will be responsible for driving exhibitor sales and managing assigned prospects from initial outreach through contract completion. This role will build and maintain strong exhibitor relationships, recommend booth packages, sponsorships, and other solutions based on client needs, and contribute to achieving event revenue goals. The Sales Associate will also maintain accurate exhibitor data and collaborate with international sales partners and internal teams to support a smooth exhibitor experience from contract completion through event participation.

Key Responsibilities

Sales and Business Development

• Develop and manage a targeted sales pipeline through prospecting, outbound outreach, referrals, industry research, and competitive trade shows
• Manage assigned leads from initial contact through contract completion using a consultative approach to recommend booth packages, sponsorships, and other solutions based on exhibitor needs
• Build and grow relationships with new and existing exhibitors through consistent follow‑up, rebooking, booth upgrades, and promotional opportunities
• Meet individual sales targets, maintain accurate pipeline information, and provide regular forecasts and progress updates
• Monitor market trends and competitor activity, identify new sales opportunities, and share relevant market insights with the Sales Manager

Exhibitor Data Management and Sales Coordination

• Maintain, review, and update accurate exhibitor and sales data across CRM platforms, Excel, and internal systems, correcting missing, duplicate, or inconsistent information
• Track exhibitor contracts, required documents, deadlines, and online platform profile completion while preparing accurate exhibitor lists and sales reports
• Coordinate with exhibitors, international sales partners, and internal teams to collect required information and ensure a smooth transition from contract completion through event participation

Marketing and Event Support

• Collaborate with the marketing team on sales campaigns, promotional initiatives, lead follow‑up, and market insights based on exhibitor needs and industry trends
• Provide on‑site sales and exhibitor support during trade shows, including prospect meetings, exhibitor relationship management, and rebooking activities; domestic and international travel may be required

Qualifications

• Bachelor’s degree in Business, Communications, or a related field preferred, with 2–3 years of B2B sales or related customer‑facing experience
• Experience managing prospects throughout the sales process, including outbound outreach by phone and email
• Strong communication, relationship‑building, organizational, and time‑management skills
• Strong attention to detail and proficiency in Excel, Outlook, and Word, including data management and mail merge; experience with CRM systems, preferably SAP Sales Cloud, is a plus but not required
• Experience in trade shows, events, or international business is a plus; ability to travel as needed is required, and additional language skills are preferred

What We Are Looking For

• A proactive, results‑driven professional who takes ownership of sales opportunities from initial outreach through contract completion
• A confident and persistent communicator who enjoys developing new business, building relationships, and helping exhibitors find the right solutions
• A highly organized and detail‑oriented individual who can manage multiple priorities while maintaining accurate sales and exhibitor data
• A collaborative and adaptable team member who works effectively with international partners and internal departments in a fast‑paced event environment

What we offer

• Impactful, collaborative sales environment with visible results.
• PTO: 20 days/year, increasing by 1 day per year up to 30 days.