Sales Application Engineer

CEL Critical Power Ltd.; Williamsburg (VA); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Salary incentives

Health insurance

Retirement plan 401(k)

PTO

Professional development

Dynamic environment

Job summary

CEL Critical Power in Williamsburg, VA is seeking a Sales Application Engineer to support the sales cycle by preparing technical and commercial proposals, developing product configurations, and ensuring alignment between customer requirements and internal solutions. You will collaborate with internal sales, engineering, and operations teams to deliver accurate and timely offerings.

You will review RFQs, assist with project handovers, and stay current with industry standards while maintaining

Qualifications

• Bachelor’s degree in Electrical Engineering or equivalent technical field; Associates considered with relevant experience.
• 2–4 years of experience in application engineering, electrical design, or technical sales support.
• Extensive knowledge of PDUs, RPPs, UL891 switchboards, low-voltage distribution systems, and prefabricated solutions.
• Familiarity with CRM platforms and ERP systems (Salesforce, HubSpot, SAP, Oracle, NetSuite).
• Understanding of electrical codes and UL standards for low-voltage equipment.
• Proficiency with Microsoft Office Suite (Excel, PowerPoint, Word).
• Strong communication and organizational skills; detail-oriented and collaborative.

Responsibilities

• Review customer requirements and recommend solutions for pre-sales engagements.
• Prepare product configurations, technical drawings, and commercial proposals.
• Review RFQ packages and technical specifications.
• Coordinate with engineering, procurement, and operations to validate manufacturability and compliance.
• Participate in meetings to support project handovers and clarify details.
• Assist with order processing and file transitions to the projects team.
• Provide post-sales support and document updates to execution teams.
• Maintain quoting tools, templates, and standard documentation.
• Stay current with industry standards and product codes (UL891, UL508A, NEC).

Skills

Strong communication

Organizational skills

Detail-oriented

Collaborative mindset

Problem-solving

Proactive

Education

Bachelor’s degree in Electrical Engineering

Associates + relevant experience considered

Tools

Salesforce

HubSpot

SAP

Oracle

NetSuite

Job description

About CEL Critical Power

CEL Critical Power is a leading manufacturer and provider of power distribution solutions for mission-critical environments. Our portfolio includes Power Distribution Units (PDUs), Remote Power Panels (RPPs), and UL891-compliant switchgear — engineered, built, and delivered from our headquarters in Williamsburg, Virginia. CEL is scaling rapidly, backed by strategic investment and an experienced leadership team driving an ambitious growth plan across hyperscale, colocation, and mission-critical markets.

Position Description

Seeking a motivated Sales Application Engineer to support the sales process by preparing technical and commercial proposals, developing product configurations, and ensuring alignment between customer requirements and internal solutions. This role collaborates closely with the internal sales, engineering, and operations teams to deliver accurate, timely, and competitive offerings.

Responsibilities

• - Support the sales team in pre-sales engagements by reviewing customer requirements and recommending solutions.
• - Prepare product configurations, technical drawings, and commercial proposals with accuracy and attention to detail.
• - Review RFQ packages, including technical specifications, single-line diagrams, and customer submittals.
• - Coordinate with engineering, procurement, and operations teams to validate manufacturability and compliance.
• - Participate in internal and external meetings to support project handovers and clarify technical details.
• - Manage order processing and assist with job file transitions to the projects team.
• - Provide post-sales support, including documentation updates and coordination with execution teams.
• - Maintain quoting tools, templates, and standard documentation.
• - Stay current with industry standards and applicable product codes (e.g., UL891, UL508A, NEC).

• - Bachelor’s degree in Electrical Engineering or equivalent technical field (Associates + relevant experience considered).
• - 2–4 years of experience in application engineering, electrical design, or technical sales support, ideally within power distribution or related manufacturing industries.
• - Extensive knowledge of PDUs, RPPs, UL891 switchboards, low-voltage distribution systems, and prefabricated/skidded LV solutions.
• - Familiarity with CRM platforms (Salesforce, HubSpot, or similar) and ERP systems (SAP, Oracle, or NetSuite preferred).
• - Understanding of electrical codes and UL standards for low-voltage distribution equipment.
• - Proficiency with Microsoft Office Suite (Excel, PowerPoint, Word).
• - Strong communication and organizational skills.
• - Detail-oriented with the ability to manage multiple tasks and priorities.
• - Collaborative, customer-focused mindset with eagerness to learn and grow.
• - Professional, adaptable, and proactive in problem-solving.

What’s Offered:

• Competitive salary and performance-based incentives
• Health, dental, and vision insurance
• 401(k) retirement plan
• Paid time off and holidays
• Professional development and career advancement opportunities
• Dynamic and innovative work environment

Why Join CEL Critical Power?

Join a Trusted Industry Leader – 42 Years of Excellence
CEL has been delivering high-quality, bespoke power distribution solutions for over four decades, with products that stand the test of time.

Be Part of a Global Expansion
With CEL launching its first US manufacturing plant, you will have the opportunity to work on international projects and documentation standards while collaborating with colleagues across North America.

Collaborate with World-Class Engineers, Vendors & Industry Experts
You’ll work alongside leading engineers, project managers, document controllers, product managers, and global vendors, ensuring excellence and operational success across CEL’s international teams.

Shape the Future of CEL – Critical Power
This is more than just an operator role—it’s an opportunity to help forge the future of CEL and our expansion across the US.

Competitive Salary, Benefits & Career Growth
We offer structured career development, professional training, and leadership opportunities, ensuring long-term career progression.

Equal Opportunity Employer

CEL Critical Power is an Equal Opportunity Employer. We are committed to building a diverse, inclusive and high-performing workplace. We strongly believe that seeking out and hiring the most diverse talent and creating an inclusive workplace is the way to create an exceptional and innovative environment for our employees, which will deliver excellence in service to our customers. We encourage applications from people with diverse backgrounds and experience to join this multicultural, hard-working team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other characteristic protected by law.