Sales And Marketing Specialist

Backyard Legacy Landscaping LLC.; Atlanta (GA); Hybrid; USD 52,000 - 72,000; Full time

Job summary

Backyard Legacy Landscaping LLC in the Atlanta metropolitan area is seeking a Sales and Marketing Specialist to drive new business for lawn care and landscaping services. The role blends field activity with remote work to manage inquiries, create estimates, and grow recurring client relationships.

You will lead local marketing, manage digital channels, and coordinate with operations to ensure service quality, aiming to boost revenue while upholding the company’s family-driven approach.

Qualifications

• Strong communication and customer service skills.
• Sales ability to qualify leads and close new business.
• Sales management and training experience to coach others.
• Experience with local marketing and digital channels is beneficial.
• Knowledge of lawn care or landscaping services, or willingness to learn quickly.
• Ability to travel within the Atlanta Metropolitan Area and work hybrid.

Responsibilities

• Generate new leads and manage customer inquiries.
• Prepare estimates and maintain a pipeline of opportunities.
• Build relationships with residential and small commercial customers.
• Develop and execute local marketing campaigns.
• Coordinate with operations to ensure service quality.
• Track sales performance metrics and provide customer education.

Skills

Communication

Customer Service

Sales

Sales Management

Training

Local Marketing

Social Media

CRM

Spreadsheets

Education

High school diploma or equivalent

Tools

CRM software

Spreadsheets

Job description

Company Description

Backyard Legacy Landscaping LLC is a family-owned lawn care and outdoor property maintenance company serving communities on the southwest side of the I-285 perimeter in the Atlanta area, including East Point, College Park, Fairburn, Union City, and Cascade. The business focuses on recurring lawn maintenance, seasonal cleanups, landscape enhancements, and specialty yard transformations. Its mission is to create high-quality, clean, and relaxing outdoor spaces where families can enjoy meaningful moments and build their legacy. The team is committed to reliable scheduling, transparent pricing, and professional results, caring for every property with a personal, family-driven approach. Services include lawn mowing, edging, weed eating, leaf cleanup, bush trimming, mulch and pine straw installation, yard revitalization, grading, and pre-sale preparation.

Role Description

The Sales and Marketing Specialist is a full-time, hybrid role based in the Atlanta Metropolitan Area, with a mix of field work and work-from-home tasks. This role is responsible for generating new leads, managing customer inquiries, and converting prospects into recurring lawn care and landscaping clients. Day-to-day responsibilities include conducting sales calls and follow-ups, preparing estimates, maintaining a pipeline of opportunities, and building strong relationships with residential and small commercial customers. The specialist will also develop and execute local marketing campaigns, manage digital channels and social media, support brand visibility in target neighborhoods, and collaborate with the operations team to ensure service quality aligns with customer expectations. Additional duties may include tracking sales performance metrics, providing customer education about services, and contributing ideas to improve customer experience and revenue growth.

Qualifications

• Candidates should possess strong Communication and Customer Service skills to interact professionally with clients and represent the company’s values.
• Candidates should possess Sales skills to qualify leads, present services effectively, and close new and repeat business.
• Candidates should possess Sales Management and Training skills to track performance, support process improvements, and help guide best practices.
• Experience with local marketing, social media, and basic digital tools (CRM or spreadsheets) is beneficial.
• Knowledge of lawn care or landscaping services, or willingness to learn quickly, is preferred.
• Ability to work independently in the field, travel within the Atlanta Metropolitan Area, and manage time efficiently in a hybrid environment.
• High school diploma or equivalent required; additional education in business, marketing, or related fields is a plus.
• Valid driver's license and reliable transportation for local travel to customer sites.