Sales Counselor

Bellingham at West Chester; West Chester (Chester County); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

401k plan with employer match

Dental Insurance

Health Insurance

Vision Insurance

Life Insurance

Paid Time Off

Daily Pay

Employee Assistance Program

Job summary

Bellingham at West Chester is seeking a Sales & Marketing Manager to join a full-time team in West Chester, PA. You will lead personalized tours, respond quickly to inquiries, and maintain Salesforce records to drive a steady pipeline of qualified leads.

Collaborate with the marketing team on campaigns and community partnerships to expand occupancy. Qualifications include a bachelor’s degree in sales/marketing and at least two years in marketing or sales, with hospitality or senior housing

Qualifications

• Bachelor’s degree in sales/marketing.
• Two years of marketing/sales experience.
• Experience in senior housing, healthcare or hospitality preferred.

Responsibilities

• Deliver tours and coordinate with leaders to tailor visits for prospective residents.
• Respond promptly to inquiries and maintain lead follow-up.
• Maintain accurate Salesforce records of all interactions.
• Support families through important decisions with empathetic guidance.
• Develop and manage a business development plan to maintain a qualified lead pipeline.
• Build external partnerships with hospitals, physicians, social workers and community orgs.
• Collaborate on marketing campaigns and outreach materials.
• Monitor local market trends to inform positioning and outreach strategies.
• Represent the community at events and networking engagements.
• Prepare reports and track sales metrics for the director.

Skills

Sales

Marketing

Communication

Relationship building

Education

Bachelor’s degree in sales/marketing

Tools

Salesforce

Job description

Job Description When you work at Bellingham at West Chester you have a front-row seat to the amazing life stories of the wisest people on earth. What’s more, you are part of an extraordinary company – one that’s investing in the future of senior living by investing in you. Don’t just do a job. Be part of an extraordinary life!

Schedule: Full-time opportunity

Salary: $75,000-$85,000 + Commission

Perks Of Working At Bellingham At West Chester

• 401k plan with employer match
• Dental Insurance
• Health Insurance
• Vision Insurance
• Life Insurance
• Paid Time Off
• Daily Pay
• Employee Assistance Program

What You'll Do As a Sales & Marketing Manager

• Deliver memorable community experiences. Lead engaging and personalized tours that highlight how our community aligns with each prospective resident’s needs. Coordinate with department leaders to create seamless, tailored visit experiences.
• Leverage proven LCS SalesFIRST and ExSell standards & checklists. Including but not limited to responding promptly to inquiries from customers and referral sources to ensure speed to lead and persistent follow-up.
• Maintain accurate records of all interactions in Salesforce.
• Support families through important decisions. Offer empathetic, professional, and highly personalized support to prospective residents and their families as they navigate their senior living options.
• Drive strategic business growth. Develop and manage a comprehensive business development plan across all levels of care, ensuring a consistent pipeline of qualified leads.
• Build strong external partnerships. Lead outreach efforts by cultivating relationships with hospitals, physicians, social workers, case managers, and community organizations.
• Expand referral networks. Identify new referral sources and strategic community partnerships that increase awareness and drive occupancy results.
• Collaborate on marketing initiatives. Partner with the marketing team to create outreach campaigns, promotional materials, and community-engagement strategies that elevate visibility and brand awareness.
• Stay ahead of the market. Monitor local trends, competitor activity, and demographic shifts to inform positioning and outreach strategies.
• Be the face of the community. Represent the community at industry events, conferences, health fairs, and networking engagements with professionalism and enthusiasm.
• Prepare reports, track sales metrics and perform other duties as directed by the Director of Marketing & Sales.

Here are a few of the qualifications we need you to have:

• Bachelor’s degree (emphasis in sales/marketing preferred).
• Two years’ experience in marketing/sales.
• One year experience in senior housing, healthcare-related, or hospitality field strongly preferred.

EEO Employer