Sales and Marketing Liaison

Sunrise Meadows Senior Living; Wisconsin; On-site; USD 52,000 - 68,000; Full time

Job summary

Sunrise Meadows Senior Living seeks a Sales and Marketing Liaison to lead resident recruitment, build relationships with families, and manage admissions in collaboration with the management team.

This role develops marketing strategies, maintains occupancy, and represents the community at local events while ensuring HIPAA compliance and customer-focused service.

Qualifications

• Degree in marketing or human services preferred.
• Excellent communication and customer service skills required.
• Valid state driver’s license and willingness to travel required.
• Experience in marketing to seniors or related healthcare fields preferred.

Responsibilities

• Leads resident recruitment by building relationships with prospects and families.
• Develops and maintains marketing strategies, including referral sources and community partnerships.
• Maintains occupancy levels and tracks resident movements to support admissions.
• Acts as central contact for prospective residents and manages the admission/assessment process with the team.
• Represents the community at local events and informational presentations.

Skills

Superior communication

Customer service orientation

Education

Marketing or human services degree

Job description

Sunrise Meadows Senior Living is currently seeking a Sales and Marketing Liaison to join our team of dedicated professionals who want to make a difference in the lives of our residents, their families and our community. We are guided by our CAPLICO Core Values: Celebration Accountability Passion for Learning Love One Another Intelligent Risk Taking Customer Second (Employee First!) Ownership If these core values resonate deeply with your own moral compass and you meet the requirements below, then you should apply.

About the Opportunity

Successfully leads the resident recruitment process by establishing and cultivating meaningful relationships with prospects and their families and identifies individual candidate’s needs. Develops and maintains productive internal and external marketing strategies including referral sources and community relationships. Maintains occupancy levels, tracks and trends resident movements, is the central point of contact for all prospective residents and manages the admission/assessment process in collaboration with the community management team.

Essential Functions and Responsibilities

• Ensures the CAPLICO Core Values and Code of Conduct are adhered to at all times.
• Ensures compliance with Resident Rights and HIPAA policies at all times.
• Fosters a positive community image in the local community and presents a professional image.
• Forms alliances with key community individuals who have influential relationships with the geriatric population and/or their family members.
• Develops and cultivates relationships with religious, healthcare, skilled-care, and other professional businesses and service providers in the community.
• Identifies, creates and distributes appropriate promotional materials designed to generate additional inquiries.
• Represents the community at local community functions by making informational presentations.
• This may also include hosting/leading local support groups and participating in other appropriate community organizations’ events.
• Meets or exceeds the community’s established performance measures of the minimum contacts to be made per month.
• Meets budgeted occupancy goals for the community.
• Cultivates resident and family relationships to generate leads, conducts community tours and assesses candidates’ needs.
• Qualifies financially and physically eligible candidates, and works towards a move-in commitment by every qualified candidate.

Education and Experience Requirements

• Degree in marketing or human services field preferred.
• Superior communication skills and strong customer service orientation required.
• Valid state issued driver’s license and travel are required.
• Prior experience in marketing to seniors, in sales, senior housing, long-term care insurance, hospitality or an appropriate healthcare/personal care background preferred.

We are an equal opportunity employer.

We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other protected characteristics.

The employer for this position is stated in the job posting.

The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at http://www.pennantgroup.com.

There’s something special about Sunset Woods Senior Living and it’s our People. There’s a sense of pride that comes from serving people with love and making the most of ourselves as a company and as individuals.

We are an equal opportunity employer committed to ensuring that all conditions and privileges of employment, including recruitment, hiring, evaluation, transfer, promotion, discipline, determination of compensation and/or benefits, and termination of employment, for all job classifications, are based on qualifications and work record.

No employment decision is made, nor do we discriminate, on the basis of race, color, religion, creed, sex/pregnancy, sexual orientation, gender identity, gender expression, age, national origin, ancestry, citizenship, veteran status, or disability.