Sales and Marketing Executive

African Institute for Artificial Intelligence; United States; Remote; USD 60,000 - 110,000; Full time

Job summary

African Institute for Artificial Intelligence is seeking a proactive Sales & Marketing Executive to own growth activities, craft practical strategies, and turn ideas into measurable results. You will work independently, aligning with business objectives and driving revenue through strategic sales and marketing initiatives.

The role emphasizes identifying customers, building partnerships, and executing campaigns across digital and offline channels to raise brand visibility and customer

Qualifications

• Experience in sales, marketing, business development or a related field is an advantage.
• Familiarity with digital marketing and social media platforms is also desirable.

Responsibilities

• Identify potential customers, clients and business opportunities for our products.
• Develop and execute sales strategies to attract new customers and generate revenue.
• Build and maintain relationships with prospective clients, partners and stakeholders.
• Conduct outreach, presentations and product pitches to convert prospects into customers.
• Identify opportunities for partnerships, collaborations and business expansion.
• Track sales activities, follow up on leads and provide regular progress updates.
• Develop and execute marketing strategies to increase brand awareness and product visibility.
• Plan and coordinate marketing campaigns across relevant digital and offline channels.
• Identify target audiences, research competitors and explore new market opportunities.
• Develop creative ideas and initiatives to improve customer acquisition and engagement.
• Monitor marketing performance and recommend improvements based on results.
• Work with internal teams to translate business ideas into actionable marketing activities.

Skills

Sales

Marketing

Business Development

Strategic Thinking

Strong Communication

Independent & Resourceful

Commercially Minded

Organised & Accountable

Job description

Role Overview

We are seeking a proactive and commercially minded Sales & Marketing Executive who can take ownership of growth activities, develop practical strategies and turn ideas into results. The ideal candidate should be able to work independently, understand business objectives and take initiative without requiring constant supervision.

Key Responsibilities

Sales & Business Development

• Identify potential customers, clients and business opportunities for our products.

• Develop and execute sales strategies to attract new customers and generate revenue.

• Build and maintain relationships with prospective clients, partners and stakeholders.

• Conduct outreach, presentations and product pitches to convert prospects into customers.

• Identify opportunities for partnerships, collaborations and business expansion.

• Track sales activities, follow up on leads and provide regular progress updates.

Marketing & Growth Strategy

• Develop and execute marketing strategies to increase brand awareness and product visibility.

• Plan and coordinate marketing campaigns across relevant digital and offline channels.

• Identify target audiences, research competitors and explore new market opportunities.

• Develop creative ideas and initiatives to improve customer acquisition and engagement.

• Monitor marketing performance and recommend improvements based on results.

• Work with internal teams to translate business ideas into actionable marketing activities.

Who We Are Looking For

• Proactive & Dedicated: Someone who takes initiative, follows through on tasks and is committed to delivering results.

• Strategic Thinker: Able to understand business objectives, interpret ideas and turn them into practical strategies and actions.

• Strong Communicator: Confident in communicating, pitching ideas, building relationships and engaging potential customers.

• Independent & Resourceful: Someone who can work with minimal supervision, identify what needs to be done and take action without waiting for instructions at every step.

• Commercially Minded: Has a genuine interest in sales, marketing, customer acquisition and business growth.

• Organised & Accountable: Able to manage responsibilities, meet deadlines and provide clear updates on progress.

Experience in sales, marketing, business development or a related field is an advantage. Familiarity with digital marketing and social media platforms is also desirable.