Sales and Marketing Director

Placements24; Windsor Park (TN); Hybrid; USD 109,000 - 157,000; Full time

Job summary

Placements24 is seeking a strategic Sales & Marketing Director for their East London properties in the Eastern Cape, South Africa. The role leads revenue-driving plans and oversees brand, digital marketing, and client relationships within a hybrid work model.

The ideal candidate has 7+ years in hospitality sales and marketing, with director-level experience, and a proven track record of growing market share and profitability. An executive package is offered.

Qualifications

• 7+ years in Sales and Marketing within hospitality, with at least 3 years in a Director-level role.
• Proven track record of revenue-generating sales and marketing strategies.
• Strong understanding of digital marketing, SEO, and SEM.
• Excellent leadership, team management, and communication skills.
• Experience with South African hospitality market dynamics, especially Eastern Cape.
• Ability to work in a hybrid environment balancing remote and in-office duties.

Responsibilities

• Develop and implement integrated sales and marketing plans to achieve hotel revenue goals and profitability targets.
• Lead and manage the sales and marketing teams, providing guidance, coaching, and performance management.
• Identify new business opportunities, target markets, and revenue streams.
• Oversee all marketing activities, including digital marketing, advertising, public relations, and social media campaigns.
• Manage the hotel's brand positioning and ensure consistent brand messaging across channels.
• Develop and maintain strong relationships with corporate clients, travel agencies, and tour operators.
• Analyze market trends, competitor activities, and customer feedback to adapt strategies.
• Oversee the creation of promotional materials, pricing strategies, and sales collateral.
• Collaborate with Operations and General Management to align sales and marketing with hotel objectives.
• Prepare and present regular sales and marketing performance reports to senior management.

Skills

Sales leadership

Marketing leadership

Digital marketing

SEO/SEM

CRM software

Marketing automation

Communication

Team management

Education

Bachelor's degree (Marketing, Business Admin, Hospitality)

Tools

CRM software

Marketing automation

Job description

About the Role

Our client, a leading hotel chain with properties across South Africa, is seeking a strategic and results-driven Sales and Marketing Director to oversee their operations, with a primary focus on their East London properties. This senior leadership role is responsible for developing and executing comprehensive sales and marketing strategies to drive revenue, increase market share, and enhance brand visibility. The ideal candidate will possess a deep understanding of the hospitality market, a proven track record in sales and marketing leadership, and the ability to inspire and guide a dynamic team across the Eastern Cape region.

Key Responsibilities

• Develop and implement integrated sales and marketing plans to achieve hotel revenue goals and profitability targets.
• Lead and manage the sales and marketing teams, providing guidance, coaching, and performance management.
• Identify new business opportunities, target markets, and revenue streams.
• Oversee all marketing activities, including digital marketing, advertising, public relations, and social media campaigns.
• Manage the hotel's brand positioning and ensure consistent brand messaging across all channels.
• Develop and maintain strong relationships with corporate clients, travel agencies, and tour operators.
• Analyze market trends, competitor activities, and customer feedback to adapt strategies accordingly.
• Oversee the creation of promotional materials, pricing strategies, and sales collateral.
• Collaborate with the Operations and General Management teams to ensure alignment of sales and marketing efforts with overall hotel objectives.
• Prepare and present regular sales and marketing performance reports to senior management.

Requirements

• Minimum of 7 years of progressive experience in Sales and Marketing within the hospitality industry, with at least 3 years in a Director-level role.
• Proven track record of successfully developing and implementing revenue-generating sales and marketing strategies.
• Strong understanding of digital marketing, social media, SEO, and SEM principles.
• Excellent leadership, team management, and communication skills.
• Demonstrated ability to build and maintain strong client relationships.
• Proficiency in CRM software and marketing automation tools.
• Bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field.
• Experience working with South African hospitality market dynamics, specifically in the Eastern Cape.
• Ability to work effectively in a hybrid work environment, balancing remote and in-office responsibilities.

Benefits

Our client offers a competitive executive compensation package, including a strong base salary, performance-based bonuses, and comprehensive benefits. This hybrid role provides flexibility, allowing for a balance between remote work and in-person collaboration in East London. Join a reputable hotel group and play a key role in shaping its market presence in the Eastern Cape.