Sales and Marketing Director

Calumet Trace Senior Living; Owensboro (KY); On-site; USD 75,000 - 100,000; Full time

Benefits offered by this job

ZayZoon pay

Medical options

Health insurance

Paid training

Paid time off

Career growth

Supportive leadership

Meaningful impact

Job summary

Charter Senior Living in Owensboro, KY is seeking a Sales & Marketing Director to drive occupancy growth and lead community sales initiatives. You will manage leads, conduct tours, and build referral relationships while guiding families through the decision-making and move-in process.

The ideal candidate has experience in senior living sales or related fields, strong communication and organization skills, and a passion for serving seniors.

Qualifications

• Previous senior living, healthcare, hospitality, sales, leasing, or marketing experience preferred.
• Assisted living or memory care experience strongly preferred.
• Proven ability to build relationships and achieve sales goals.
• Strong communication, presentation, and organizational skills.
• Self-motivated and results-driven with strong follow-through.
• Compassionate and customer-focused mindset.
• Ability to multitask and thrive in a fast-paced environment.
• CRM or senior living software experience preferred.

Responsibilities

• Drive occupancy growth and support census goals.
• Manage prospective resident inquiries and follow-up processes.
• Conduct professional, personalized community tours.
• Build relationships with prospective residents and families.
• Convert leads into move-ins through exceptional service.
• Maintain accurate lead management and CRM documentation.
• Coordinate and participate in marketing events, outreach and networking.
• Build and maintain referral relationships within the local market.
• Promote the community through presentations and engagement initiatives.
• Support reputation management and brand visibility.
• Guide families through the decision-making process with compassion.
• Ensure timely communication and support for prospective residents.
• Partner with leadership for smooth move-ins.
• Help maintain a welcoming, tour-ready environment.
• Partner with Exec Director and department leaders to support occupancy goals.
• Collaborate with clinical and operations teams for resident experiences.
• Assist move-in coordination and resident onboarding.
• Support community events and resident engagement.

Skills

Senior living sales

Relationship building

Marketing

Communication

Tools

CRM or senior living software

Job description

Sales & Marketing Director

Charter Senior Living- Owensboro, KY

Pay Range starting between $75,000+

Looking for our next all-star Sales & Marketing Director with assisted living, senior living sales, hospitality, or relationship-building experience!

At Charter Senior Living, we are dedicated to enhancing the lives of our residents through compassionate care, meaningful relationships, and exceptional service. Our mission — To Enhance the Human Spirit — extends not only to our residents, but also to the associates, families, and communities we support every day.

We are seeking a driven, compassionate, and relationship-focused Sales & Marketing Director to lead occupancy growth efforts while helping families navigate one of the most important decisions in their lives.

This role is ideal for someone who thrives in a fast-paced, people-centered environment and enjoys building relationships, hosting community events, conducting tours, and helping prospective residents find the right senior living solution.

If you are passionate about senior living sales, customer experience, and making meaningful connections, we would love to meet you!

Why Join Charter Senior Living?

We’ve Got You Covered

• Get paid today with ZayZoon

• Free medical insurance plan options

• Medical, dental, and vision insurance

• Paid training

• Paid time off and holiday pay

• Career growth and advancement opportunities

• Supportive leadership and engaged company support team

• Environment where your voice is heard and appreciated

• Opportunity to make a meaningful impact in the lives of seniors and families

Our Mission

To Enhance the Human Spirit

Our Core Values

• Serve with Heart

• Serve with Purpose

• Serve with Courage

• Have Fun While Serving

Position Summary

The Sales & Marketing Director is responsible for driving occupancy growth and supporting community sales and marketing initiatives under the direction of the Executive Director.

This role is responsible for generating and managing leads, conducting community tours, building referral relationships, coordinating marketing initiatives and events, and guiding prospective residents and families through the decision-making and move-in process.

The ideal candidate is motivated, organized, professional, and passionate about helping families while achieving occupancy and revenue goals.

Responsibilities

Sales & Occupancy Development

• Drive occupancy growth and support census goals

• Manage prospective resident inquiries and follow-up processes

• Conduct professional, personalized community tours

• Build relationships with prospective residents and families

• Convert leads into move-ins through exceptional customer service and follow-through

• Maintain accurate lead management and CRM documentation

Marketing & Community Outreach

• Coordinate and participate in marketing events, outreach efforts, and networking opportunities

• Build and maintain referral relationships within the local market

• Promote the community through professional presentations and engagement initiatives

• Support community reputation management and brand visibility

Customer Experience

• Guide families through the senior living decision-making process with compassion and professionalism

• Ensure prospective residents and families receive timely communication and support

• Partner with community leadership to ensure smooth move-in transitions

• Help maintain a welcoming, “tour ready” community environment

Operational Collaboration

• Partner closely with the Executive Director and department leaders to support occupancy goals

• Collaborate with clinical and operations teams to ensure exceptional resident experiences

• Assist with move-in coordination and resident onboarding support

• Support community events and resident engagement initiatives

Qualifications

• Previous senior living, healthcare, hospitality, sales, leasing, or marketing experience preferred

• Assisted living or memory care experience strongly preferred

• Proven ability to build relationships and achieve sales goals

• Strong communication, presentation, and organizational skills

• Self-motivated and results-driven with strong follow-through

• Compassionate and customer-focused mindset

• Ability to multitask and thrive in a fast-paced environment

• CRM or senior living software experience preferred

What Makes a Great Fit

We are looking for someone who:

• Is passionate about helping seniors and families

• Thrives in relationship-building and sales environments

• Leads with professionalism, compassion, and positivity

• Enjoys networking, outreach, and community engagement

• Maintains strong organization and follow-through

• Balances occupancy goals with exceptional customer experience

What Our Associates Say About Charter

“It truly feels like family at Charter.”

“The residents become an extension of my family.”

“They truly live out their mission and values.”

“I love working for a company that genuinely puts people first.”