Sales and Marketing Analyst

Society of Professional Journalists; Bridgewater, Northern (MA, KY); Hybrid; USD 65,000 - 90,000; Full time

Job summary

BluePond AI is seeking a Sales & Marketing Analyst to join our go-to-market team. This hands-on role offers early ownership, direct exposure to senior leadership, and impact on pipeline and brand visibility.

You will lead digital marketing, events, and PR activities, shaping how we appear in the market and growing into GTM leadership. The role requires on-site work in Bridgewater, NJ and a proactive, high-energy mindset.

Qualifications

• 3–7 years of experience in marketing or related field.
• Hands-on experience running social media and/or digital ad campaigns.
• Familiarity with SEO fundamentals; GEO/AI search visibility a plus.
• Comfort with email marketing platforms (HubSpot, Mailchimp, or similar).
• Strong written and verbal communication skills.
• A self-starter mentality — you spot what needs to get done and go do it.
• Willingness to travel for conferences and events.

Responsibilities

• Plan, create, and manage organic and paid campaigns across LinkedIn, X, and other social platforms.
• Own SEO and GEO to improve visibility in search and AI-driven discovery.
• Manage digital advertising campaigns end-to-end — targeting, creative coordination, budget tracking, and optimization.
• Build, send, and analyze email marketing campaigns (nurture, promotional, and newsletter).
• Support PR efforts and media relations — press releases, journalist outreach, and coverage tracking.
• Plan and execute BluePond-hosted events (webinars, meetups, customer events).
• Represent BluePond at industry conferences and trade shows.
• Support lead generation efforts before, during, and after events.
• Help build and manage relationships with event partners, media, and vendors.

Skills

Marketing experience

Social media campaigns

SEO basics

Email marketing

Communication

Self-starter

Willingness to travel

Tools

HubSpot

Mailchimp

Job description

BluePond AI is looking for a Sales & Marketing Analyst to join our go-to-market team. This is a hands-on role for someone who wants real ownership early in their career — you'll work directly with senior leadership, help shape how we show up in the market, and see the direct impact of your work on pipeline and brand visibility.

We're a AI native Insurance Technology company, fast-moving high energy, which means you'll wear multiple hats, learn quickly, and have a real say in strategy — not just execution. If you have high energy, take initiative without being asked twice, and want to grow into a bigger marketing or GTM leadership role, this role will suit you well.

What You'll Do

Digital Marketing (Primary Focus)

• Plan, create, and manage organic and paid campaigns across LinkedIn, X, and other social platforms
• Own SEO and GEO to improve our visibility in search and AI-driven discovery
• Manage digital advertising campaigns end-to-end — targeting, creative coordination, budget tracking, and optimization
• Build, send, and analyze email marketing campaigns (nurture, promotional, and newsletter)
• Support PR efforts and media relations — press releases, journalist outreach, and coverage tracking

Events & Field Marketing

• Plan and execute BluePond-hosted events (webinars, meetups, customer events)
• Represent BluePond at industry conferences and trade shows
• Support lead generation efforts before, during, and after events
• Help build and manage relationships with event partners, media, and vendors

What You Bring

• 3–7 years of experience in marketing, digital marketing, or a related field
• Hands-on experience running social media and/or digital ad campaigns
• Familiarity with SEO fundamentals; interest in or exposure to GEO/AI search visibility a plus
• Comfort with email marketing platforms (HubSpot, Mailchimp, or similar)
• Strong written and verbal communication skills
• A self-starter mentality — you spot what needs to get done and go do it
• Willingness to travel for conferences and events
• Must be able to work on-site in Bridgewater, NJ

Why BluePond AI

• Direct access to and mentorship from senior leadership
• Outsized ownership and visibility for a small, growing team
• Real career growth trajectory — help build our GTM function from the ground up
• A fast-paced environment where your ideas actually ship