Overview
The Sales & Leasing Specialist is the primary driver of occupancy for the portfolio, owning the leasing process from initial contact through move-in. This is a fast-paced, sales-driven role that requires urgency, persistence, and a focus on closing deals. Success in this position directly impacts portfolio occupancy and revenue.
Responsibilities
- Lead Conversion & Sales – Respond to leads within minutes, qualify prospects, and turn inquiries into showings and leases.
- Lead Generation: Implement strategies to attract potential tenants through various channels like online advertising, social media, and community outreach.
- Lead Tracking: Maintain a CRM database to record and monitor all incoming leads and their progress through the leasing process.
- Lead Qualification: Assess the suitability of leads based on their needs, budget, and rental criteria.
- Lead Nurturing: Build relationships with potential tenants by providing relevant information, answering inquiries, and addressing concerns.
- Lead Conversion: Guide qualified leads through the application and leasing process to secure tenancy.
- Lead Follow-Up: Maintain communication with leads who haven\'t converted, providing updates on available units and incentives.
- Tour Execution when needed – Conduct virtual and in-person tours using persuasive sales techniques tailored to each prospect.
- Closing Accountability – Overcome objections, create urgency, and secure signed leases quickly.
- Application & Lease Processing – Guide prospects through applications, screenings, and lease execution.
- Pipeline Management – Maintain structured follow-up until the lease is signed and the resident moves in.
- Occupancy Impact – Fill vacancies within targeted timelines to maintain or exceed occupancy goals.
- Works closely with Resident Concierge for in-person showings.
- Coordinates with Inventory & Maintenance Coordinator to ensure show-ready units are available.
- Provides feedback to marketing on lead quality.
- Assist the marketing department with the implementation of property marketing strategies, including online advertising, social media engagement, and local outreach.
- Maintain up-to-date knowledge of the competitive market to inform leasing strategies and identify opportunities for growth.
- Maintain and grow relationships with existing tenants to drive repeat business and referrals.
- Develop a deep understanding of company products/services and be able to communicate their value proposition effectively.
- Meet or exceed monthly and quarterly sales targets and KPIs.
- Collaborate with the marketing team to align sales strategies with campaigns.
- Provide market feedback and insights to leadership to help with pricing, and strategy.
Qualifications
- 2+ years in commission-based sales.
- Strong closing skills and competitive drive.
- Proven track record in sales, preferably in leasing but not required.
- Strong interpersonal and communication skills, with the ability to build rapport quickly.
- Self-motivated, results and goal-oriented, and able to work independently.
- Comfortable with cold calling, digital prospecting, and closing deals.
- Strong organizational and time-management skills.
- Proficiency in CRM systems and Microsoft Office Suite (or Google Workspace).
Core Values
- S – Show Up & Own It: Be present, accountable, and committed.
- T – Take Action: Prioritize progress and decisive action over perfect conditions.
- A – Always Growing: Stay curious, improve skills, and embrace continuous learning.
- B – Be Real: Communicate transparently and build trust through authenticity.
- L – Lead with Humility: Serve others, listen, and lead with an open mind.
- E – Excellence in Everything: Pursue top-tier results and high standards daily.
Seniority level
Employment type
Job function
- Sales and Business Development