Sales and Leasing Counselor

12 Oaks Senior Living; Houston (TX); On-site; USD 32,000 - 52,000; Full time

Job summary

12 Oaks Senior Living is seeking a Leasing Counselor to drive occupancy and nurture relationships with prospects, families, and influencers in the Houston area. The role supports the leasing team, coordinates tours, and ensures smooth transitions from prospect to resident status, working with the executive leadership and marketing to meet goals.

The position requires strong communication, organizational skills, and weekend availability to align with prospect activity and community needs in a

Qualifications

• Experience in assisted living housing preferred.
• College degree preferred.
• Strong communication and relationship-building skills.

Responsibilities

• Qualify prospects and participate in tours with identified prospects.
• Manage lead base with leasing team and department head.
• Identify and develop referral networks for potential residents.
• Assist with move-in paperwork and data gathering.
• Support marketing with sales plans and events.
• Maintain accurate records of sales activity and reports.
• Provide internal/external sales support to marketing.

Skills

Leasing skills

Attunement

Connecting

Emotional intelligence

Relationship building

Customer service

Organization

Multi-tasking

Communication

Education

College degree preferred

Tools

CRM

Microsoft Office

Social media tools

Job description

The Leasing Counselor helps manage leasing efforts for the community, which includes increasing and maintaining full occupancy within the parameters of the Approved Budgets. They must maintain positive relationships with prospective residents, responsible parties (E.g., Influencers) along with competing businesses, professionals, and organizations in the local area. Additionally, the Leasing Counselor ensures that a smooth transition occurs from a prospect status to resident status, which is completed by the appropriate department head or Executive Director. The Leasing Counselor greatly contributes to the purpose of the organization, helping seniors thrive in community. He or she builds and sustains strong Rental Income revenue by stewarding over the wellbeing of prospects who inquire about the community.Primary Duties & Responsibilities:Adheres to and conveys a philosophy that supports the dignity, privacy, independence, choice, and individuality of residents and prospectsQualify prospects, participate in meetings and community tours with identified prospectsManage lead base in conjunction with the leasing department head and members of the leasing teamIdentify, build, and develop an effective network of community and professional sources, when applicable, for potential resident referrals and established relationships that assure continuing opportunities for the community and propertyAssist with gathering and organization of all required information necessary to complete a successful move-in so that the appropriate department head or Executive Director can complete move in paperworkParticipate in special luncheons/tours, special events and promotions for community contact groups when appropriateContribute to the successful execution of sales goals through active participation in appropriate planning (E.g., Top 10 Board and Wrap Up, Creative Follow- Up) and team leasing strategies (E.g., Call Outs, Attunement, CRM Entry, and Urgency)Maintain an accurate record of sales activity statistics (lead generation efforts) and assist in the preparation of routine and periodic leasing reports in accordance with company policyProvide internal and external sales support to the marketing teamIdentify and cultivate needs and goals of potential customers, residents and familiesManages inventory of marketing materials and adheres to the Approved BudgetsDiligently work toward the completion of special projects, requests, and assignmentsRemain flexible and responsive to changing priorities and urgent community needs. Recognizing that communities operate 24/7, demonstrate a commitment to dedicating the time necessary to support residents, family members, employees, partners, and business priorities. This role requires weekend availability based on prospective residents, their families, and operational needs.Other duties as assignedQualifications & Physical Requirements:Working knowledge of leasing skills (E.g., Attunement, Connecting, Untangling Emotions, and Advancing to next logical step) as related to senior housingExcellent communication, social awareness, emotional intelligence, connection, and communication, and articulation skillsSuperior relationship building, networking, and customer service skillsStrong organization skills, able to multi-task, and can manage self to meet fluid deadlines in a customer focused environment.Strong Discovery skillsAbility to define specific, measurable, attainable, relevant and timely goals and objectivesCommitment to continuous improvement of leasing and customer service practices while assuring that completed work adheres to high standards of accuracy and excellenceHighly professional and dependableStrong computer and internet skills, including Microsoft Office suiteSocial media skills, including Facebook, Twitter, LinkedIn, YouTube, etc a plusDemonstrated ability to maintain confidentialityEducation & Experience:College degree preferredAt least one year of experience in an assisted living community preferredCore Values Modeled as a 12 Oaks Leader:Character: The ability to meet the demands of realityCompetence: Operating with ExcellenceStewardship: The careful and responsible management of that which has been entrusted to one’s careServanthood: The role the leader plays while serving others in a physical, emotional, and spiritual aspect: while achieving the goals set forth by the business