Sales and Education Freelance Manager

Living Proof; United States; Hybrid; USD 85,000 - 95,000; Full time

Job summary

Living Proof is seeking a dynamic Sales and Education Freelance Manager to support field sales and education strategy across the U.S., focusing on Ulta and Sephora. This hybrid role blends leadership, strategy, and in-field execution for a high-performing field leader with experience managing a freelance team.

You will oversee ~160 retail locations nationwide while supporting 30+ freelancers in uncovered markets, with potential growth to full-time employees.

Qualifications

• 5+ years of progressive field sales and education experience in beauty retail.
• Experience with Ulta/Sephora operations and field leadership preferred.
• Experience using All Work or similar scheduling platforms.

Responsibilities

• Lead territory leadership and in-market execution across the U.S. with 30+ freelancers and ~160 locations.
• Recruit, onboard, coach, and manage a freelance team; provide monthly performance check-ins.
• Plan in-person visits, store events, and market weeks; manage travel budgets and spending.
• Partner with National Director on sales strategy, education, and brand initiatives.
• Be brand ambassador in-store; develop relationships with store managers and district leaders.
• Track KPIs, provide coaching, and optimize performance across remote locations.
• Coordinate collateral and training content with HQ teams; support recruitment as needed.
• Travel up to 70%, including overnights and weekends; flexible hours including weekends.

Skills

Field sales leadership

Mentorship

Data analysis

Relationship building

Communication skills

Time management

Travel readiness

Tools

All Work

Job description

All Jobs > Sales and Education Freelance Manager

We're looking for a dynamic, results-driven Sales and Education Freelance Manager to support our field sales and education strategy across the U.S. market, with a focus on Ulta and Sephora. This hybrid role blends leadership, strategy, and in-field execution-ideal for a high-performing field leader with experience managing a freelance team.

You'll oversee the performance of ~160 retail locations across the U.S. while supporting 30+ freelancers in uncovered metro markets with the potential growth of managing full-time employees. This is a hands-on leadership role for someone passionate about mentorship, retail relationships, and driving excellence in-store. Travel up to 70% of the time is expected, including overnights and weekends.

Position Overview

The purpose of the Sales and Education Freelance Manager is to manage and deliver strong sales results while managing a freelance team across the U.S. Candidate must reside in Central/South Atlantic metro area within 30 minutes from closest airport.

Territory Leadership & Field Execution

• Partner closely with the National Director to drive sales, education, and brand initiatives across the U.S.
• Partner with National Director to develop & implement B&M sales strategy to achieve annual metrics.
• Partner with National Director on any administrative projects as the need arises.
• Recruit, onboard, and manage and coach 30+ freelancers, fostering growth and accountability.
• Conduct regular store visits independently and with freelancers to support field execution, visual merchandising, and retail relationships.
• Contribute to strategic planning and lead in-market execution for store events, market weeks, and new door openings.
• Actively connect with district and regional management teams for key retailers to ensure Living Proof is maximizing all market-level opportunities.
• Oversee the travel and operational budgets for territory. Forecast and manage spending in alignment with the budget.
• Directly manage and support approx. 160 Ulta and Sephora locations with regularly scheduled visits.
• Execute a monthly event strategy including corporate and store generated activations.

Sales, Education & Brand Alignment

• Analyze sales and productivity data to identify trends and opportunities; collaborate with freelance and ND to activate growth-driving strategies.
• Conduct monthly performance check-ins, providing coaching and strategic insights to optimize performance.
• Deliver advanced training in-store or via cluster events to ensure brand consistency and elevate cast expertise and selling skills.
• Must have strong relationships with each call door store manager, Sales & Events manager and District Manager. Exposure to Regional Manager when applicable.
• Serve as a brand ambassador in-store, modeling best-in-class service, client engagement, and team support.

Freelance Talent Management

• Recruit, onboard, and manage freelance team members to ensure optimal coverage and ROI.
• Monthly individual/group check-ins to develop and coach freelance team.
• Schedule bookings in All Work and provide consistent feedback and coaching to elevate performance.
• Create call cycles to support sales objectives and approve time sheets.
• Provide email and virtual support to out-of-scope stores within your region.
• Build and maintain digital relationships with remote store teams and leadership to ensure visibility and engagement.
• Plan quarterly in-person visits to remote doors (with manager approval) to support stores, recruit freelance, and coach/train freelance team.
• Track and report performance, KPIs, and recommend support strategies for remote locations.

Cross-Functional & Strategic Support

• Act as a liaison between the National Director and freelance, communicating priorities, reporting feedback, and ensuring alignment on brand goals.
• Partner with HQ teams (Sales, Education, Visual Merchandising, etc.) on activations, training content feedback, and door-specific support.
• Partner with Education and Visual Merchandising teams to pack and ship collateral/event materials to entire sales field organization on a monthly basis.
• Support recruitment and onboarding of freelancers and Beauty Advisors, as needed.
• Represent the brand in national trainings, events, or field calls as designated.

Leadership Development

• Mentor/coach direct reports with an emphasis on sales performance (SPH), store feedback, and operational excellence.
• Demonstrate situational leadership and contribute to a culture of empowerment and collaboration.

Requirements

• 5+ years of progressive experience in field sales and education (Sephora/Ulta experience required).
• Deep knowledge of Sephora and/or Ulta operations, culture, and expectations.
• Experience using All Work, or similar, platform for scheduling.
• Relationships with Sephora/Ulta District & Regional Managers preferred.
• Proven multi-door sales leadership with a track record of exceeding goals.
• Experience coaching or managing direct reports preferred.
• Strong business acumen, retail math skills, and data analysis capabilities.
• Skilled in building retailer relationships and cross-functional collaboration.
• Exceptional time management, organization, and communication skills.
• Able to travel up to 70% of the time; flexible hours including weekends and some evenings.
• Must be available Saturdays.
• Valid driver's license, proof of insurance, and reliable transportation required.
• Ability to stand up to 8 hours and lift up to 30 lbs.

Annual Base Compensation range: $85,000 - $95,000 (commensurate with experience)

Living Proof is committed to an inclusive workplace with equal opportunities for all. Our business strategy recognizes that an inclusive culture is a business strength that helps us win, as we develop and market products that resonate with all consumers and the diverse communities we serve. At the same time, we will also remain compliant with all legal requirements. #LI-FC1