Sales Administrator - CRM & Sales Analytics

Groome Industrial Service Group; Morristown (NJ); On-site; USD 90,000 - 120,000; Full time

Job summary

Groome Industrial Service Group seeks a Sales Operations Manager to act as a key reporting and data analysis resource for the Vice President of Sales and the national team. You will gather, reconcile and analyze sales data from Microsoft Dynamics CRM and other systems to improve pipeline visibility, forecasting, and decision-making.

This role suits a highly organized, analytical professional who can work across CRM platforms, spreadsheets, and reporting tools within a national industrial

Qualifications

• Experience supporting a sales organization or sales operations function.
• Hands-on experience with Microsoft Dynamics CRM or similar CRM platform.
• Strong analytical skills to interpret sales and financial data from multiple sources.
• Advanced Excel skills including formulas, pivot tables, lookups, charts.
• Ability to create dashboards, summaries, and leadership-ready materials.
• Excellent organization, time management, and ability to meet recurring deadlines.
• Clear written and verbal communication with executives and cross-functional teams.
• High attention to detail and accountability.

Responsibilities

• Own recurring sales reports providing visibility into pipeline health, forecast movement, activity, territory performance, and revenue trends.
• Gather, clean, reconcile, and compare data from CRM, Excel, estimating tools, and financial reports.
• Create dashboards and leadership visibility packages by salesperson, territory, and service line.
• Maintain accurate CRM records and drive user adoption across the team.
• Support forecast preparation, pipeline reviews, and bid tracking for leadership.
• Standardize reporting templates and meeting materials for the national sales team.
• Collaborate with operations, estimating, marketing, finance, and leadership to validate data.
• Coordinate logistics for semiannual sales meetings and post-meeting follow-up.
• Identify ways to simplify reporting and improve CRM value.

Skills

Sales operations

CRM reporting

Data analysis

Dashboards

PowerPoint

Cross-functional collaboration

Forecasting

Communication with executives

Tools

Microsoft Dynamics CRM

Microsoft Excel

Job description

Join a Sales Organization Built for Growth!

At Groome Industrial Service Group (GISG), we support power generation customers with critical industrial services that improve reliability, reduce downtime, and help customers safely execute complex maintenance and outage work.

As Groome continues to grow through new markets, expanded service capabilities, and strategic acquisitions, our sales organization needs stronger data visibility, reliable reporting, disciplined CRM execution, and the ability to translate information from multiple business systems into actionable insights for leadership and the national sales team.

Why Groome?

• Growth-stage opportunity: Support a national sales team serving the natural gas power generation market during an exciting period of expansion.
• High-impact role: Help improve sales visibility, CRM adoption, reporting discipline, pipeline accuracy, and leadership decision-making.
• Broad exposure: Work closely with sales leadership, technical sales representatives, operations, estimating, marketing, and cross-functional teams.
• Process ownership: Play a key role in making Microsoft Dynamics CRM more useful, accurate, and consistent across the organization.
• Professional development: Build experience in sales operations, CRM administration, business analytics, event coordination, and executive support.

About the Position

The Sales Operations Manager will serve as a key reporting and data analysis resource for the Vice President of Sales and national sales organization. This role will gather, organize, reconcile, and analyze sales information from Microsoft Dynamics CRM and other internal systems to produce clear reporting, improve pipeline visibility, support forecasting, and help leadership make better data-driven decisions.

This role is ideal for a highly organized, analytical sales operations professional who is comfortable working across CRM platforms, spreadsheets, reporting tools, customer data, opportunity pipelines, sales activity records, and operational inputs in a national industrial services environment.

Why work for Groome Industrial Service Group?

• Health and Safety is our #1 priority 24/7/365!
• Competitive wages - the salary range for this position is $90,000+ based on experience.
• Paid time off, comprehensive health benefits coverage after 60 days of full-time employment.
• 401(k) after the eligibility period with company matching component.
• Opportunities for growth and development in your career.
• Positive and safe work environments.
• Services customers need: Sell critical maintenance, outage, reliability, cleaning, catalyst, coatings, and mechanical services.
• More ways to win: A broad service platform creates more entry points and more growth opportunities within each account.
• Operational support: Partner with experienced field, safety, estimating, and operations teams.
• Growth-stage opportunity: Join a company expanding through investment, acquisitions, new markets, and new capabilities.
• Career upside: High performers can grow into senior sales, strategic account, national account, or leadership roles.

Key Responsibilities:

• Sales Reporting & Analytics: Own recurring sales reports that provide visibility into pipeline health, forecast movement, sales activity, territory performance, customer coverage, revenue trends, and growth opportunities.
• Multi-System Data Management: Gather, clean, compare, and reconcile information from Microsoft Dynamics CRM, Excel, estimating/quoting tools, financial reports, customer lists, activity logs, and other internal systems.
• Dashboards & Leadership Visibility: Create dashboards, scorecards, summaries, and sales performance packages that help leadership evaluate results by salesperson, territory, customer segment, service line, market, and opportunity stage.
• CRM Data Stewardship: Maintain accurate CRM records, reinforce data-entry expectations, support user adoption, and follow up with sales representatives to resolve gaps, outdated information, or inconsistent activity tracking.
• Forecasting & Pipeline Support: Support forecast preparation, pipeline reviews, opportunity updates, bid tracking, and customer follow-up reporting to give leadership a clear view of current and future business.
• Sales Operations Coordination: Standardize reporting routines, account review templates, opportunity stage definitions, action-item tracking, and sales meeting materials for the national sales team.
• Cross-Functional Support: Work with operations, estimating, marketing, finance, and leadership to validate data, support sales initiatives, and ensure reporting reflect current business priorities.
• Sales Meeting Support: Coordinate logistics and materials for semiannual sales meetings, including agendas, attendee communications, presentations, vendor coordination, and post-meeting follow-up.
• Continuous Improvement: Identify ways to simplify reporting, improve CRM value, strengthen data integrity, reduce manual work, and create repeatable processes that support sales growth.

What does it take to work for Groome Industrial Service Group?

Qualifications

We are seeking a professional who has supported sales organizations before and is strongest in reporting, data analysis, CRM discipline, and the ability to convert activity, pipeline, customer, and revenue information into useful insights that help the business make better decisions.

Required Experience & Capabilities

• Prior experience supporting a sales organization, sales operations function, business development team, CRM system, or commercial leadership group.
• Hands-on experience with Microsoft Dynamics CRM or a comparable CRM platform, with strong understanding of data quality, user adoption, opportunity tracking, and reporting discipline.
• Strong analytical skills with the ability to interpret sales, customer, pipeline, activity, and financial information from multiple sources.
• Advanced Microsoft Excel skills, including formulas, pivot tables, lookups, charts, data cleanup, and recurring reporting workbooks.
• Ability to create clear dashboards, summaries, sales performance materials, and PowerPoint presentations for leadership review.
• Excellent organization, follow-through, and time management skills with the ability to handle recurring deadlines, special projects, meetings, and competing priorities.
• Clear written and verbal communication skills with the ability to work professionally with executives, sales representatives, operations, finance, estimating, and internal support teams.
• High attention to detail with a strong sense of ownership, confidentiality, accuracy, accountability, and follow-through.

Build Your Future with Groome

This is a unique opportunity to support a growing national sales organization, strengthen CRM execution, and help Groome Industrial Service Group make better, faster, data-driven decisions in the power generation market.

Additional Information:

• Frequent travel is required, including overnight stays.
• Some off-hours availability may be necessary for urgent customer needs or operational issues.

For additional information about our company, visit us at www.groomeindustrial.com.

Groome Industrial Service Group is an Equal Opportunity Employer. E.O.E./M/F/Disability/Veteran