Sales Activation Manager, S. CA, On & Off Premise

W J Deutsch & Sons Ltd; California (MO); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

PTO

401(k) match

Product allowance

Tuition reimbursement

Gym reimbursement

Employee Assistance Program

Job summary

Deutsch Family Wine & Spirits seeks a Sales Activation Manager to drive elite-level activation of our brand portfolio in the Greater Los Angeles area. You will build strong relationships with accounts, distributors, and gatekeepers while executing innovative activation programs.

You will educate trade accounts and distributor teams, implement marketing strategies, and ensure our brand standards are consistently visible in on- and off-premise channels.

Qualifications

• 5+ years in field sales within beverage/alcohol industries.
• Strong ability to build relationships with retailers, distributors and gatekeepers.
• Proven track record executing market activation and in-store programs.

Responsibilities

• Build relationships with key accounts, distributors and partners.
• Lead and educate trade accounts and distributor sales teams on activation programs.
• Execute marketing programs, merchandising and displays to drive distribution.
• Improve rate of sale through elite activation in the trade.
• Ensure brand standards are executed across on- and off-premise channels.

Skills

Relationship building

Sales leadership

Market activation

Presentation skills

Travel readiness

Education

Bachelor's degree preferred

Tools

MS Office

Job description

CHEERS! Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. With our family values and unique culture, DFWS was recognized as one of the Top Workplaces in the U.S. in 2022-2026.Deutsch Family Wine & Spirits is currently seeking a Sales Activation Manager who possesses the qualifications below.As a Sales Activation Manager, you'll ensure our brands are the MVP—most visible product—in the trade. Join a culture where excellence is expected, drive is celebrated, and your potential is amplified. We are looking for Activation Experts who thrive on challenges, lead with purpose and are eager to make a lasting impact with our brands. Your job will be to ensure our products are selling through to the consumer through elite-level activation in trade. This role’s territory covers: Greater Los Angeles - Westside & Coastal LA, Central LA, South Bay.Responsibilities:Build Strong Relationships: Develop, foster and maintain professional relationships with key account gatekeepers and distributor partners. Skilled at capturing attention, building rapport, and fostering brand loyalty.Foster Loyalty: Create consumer desire to purchase our brands through execution of elite-level market activation eventsRate of Sale: Improve DFWS brands through activation tacticsEducate and Influence: Lead the education and training efforts in on and off premise general market accounts and with distributor sales teams, providing confidence in our brands to ensure they are consistently top-of-mindExecute Marketing Programs: Implement innovative marketing strategies, merchandising, and display initiatives to transform distribution into salesEnhance Market Presence: Build visibility and trial to boost brand affinity and sales in the marketDrive Success: Deliver excellence in the execution of brand standards in the on and off premise channels, to drive rate-of-sale on our brands in all assigned accountsResults-Oriented: Proactive ambassador who owns the activation, execution and achievement of all market goalsRelationship Builder: Skilled at capturing attention, building rapport and fostering brand loyaltyMarket Savvy: Knowledgeable about market trends and competitive activitiesStrategic Thinker: Ability to turn strategies into game-winning plays through creative thinkingBudget Management: Ensure strategic allocation and oversight to support sales initiatives and compliance effortsQualifications:Education: College degree preferred or equivalent experienceExperience: A beverage industry professional with a minimum of 5 years’ field sales experience in alcohol-beverage industriesTechnical Savvy: Computer literate and functional in Microsoft OfficeObjective oriented: focused, and assertive individual who needs little direction or supervisionA team player: able to work in an intense, fast-paced environmentStrong interpersonal and leadership skills: to develop key customer and staff relationshipsStrong communication skills: ability to make compelling presentationsMobility: A valid driver's license and ability to travel within an assigned territory is requiredSchedule: Flexibility to work non-traditional hours when required, including evenings and weekendsLocation: Live in Los Angeles or Los Angeles CountyCompliance: Required to obtain a solicitor’s permit where necessaryWhat We Offer:Competitive compensationCareer development opportunitiesMedical, dental, vision and life insurance, PTO401 (k) matchProduct allowance to enjoy DFWS productsTuition Reimbursement and a Post Secondary education scholarship program for employees’ childrenGym reimbursementEmployee Assistance ProgramIf your background and experience meet these qualifications and you want to join a dynamic industry, please click here to apply.We Value DiversityAt DFWS, we believe that our differences are our strengths. We embrace and celebrate the diversity of our team members, our customers, and our communities. We strive to create a work environment that fosters inclusion, respect, and collaboration. We are constantly learning and growing from our diverse perspectives and experiences. Inclusion and diversity are not just goals for us, but the core of all we do. We welcome and consider applications from all qualified candidates as we foster a culture of inclusion that provides fair and equal opportunities for all.About Deutsch Family Wine & SpiritsInitially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Today the company is renowned for its brand-building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.The portfolio includes award-winning wines from Australia: [ yellow tail ]; [ yellow tail ] Pure Bright; California: Josh Cellars, Josh Cellars Reserve, The Calling; France: Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils; Italy: Barone Fini, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Argentina: Clos de los Siete; and award-winning spirits: Redemption Whiskey, Bib & Tucker Bourbon, Masterson's Rye, Luksusowa Vodka, Gray Whale Gin, Gray Whale Vodka and Cantera Negra Tequila.Learn more about Deutsch Family Wine & Spirits at www.deutschfamily.com