Sales Activation Manager

Cacheflow; United States; On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Best in class benefits

Job summary

Bitsight, a cyber risk management leader, is hiring a Sales Activation Manager to bridge sales and marketing, drive revenue through campaign planning, enablement, and field execution. You will deliver scalable programs, training, content, and resources to empower sales teams across territories.

Role emphasizes go-to-market planning, regional campaigns, and performance analytics. Strong experience with Salesforce, Highspot/Seismic, and cross-functional collaboration is essential.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 10+ years of experience in sales support, sales enablement, field marketing, or account management.
• Proven track record of developing and executing successful sales campaigns or enablement programs.
• Strong knowledge of sales processes, sales tools (Salesforce), sales enablement platforms (Highspot, Seismic), and B2B selling methodologies.
• Excellent project management skills with ability to manage multiple initiatives simultaneously.
• Outstanding written and verbal communication skills.
• AI forward and experience building agents and skills in various models.
• Ability to build strong relationships across sales and marketing teams.
• Data-driven mindset with ability to analyze metrics and draw actionable insights.

Responsibilities

• Develop, create, and maintain sales collateral including presentations, decks, case studies, and proposal templates.
• Design and deliver sales training programs on product knowledge, selling methodologies, and competitive positioning.
• Create and manage sales playbooks, process documentation, and best practice guides.
• Provide ongoing coaching and support to sales teams on deal strategy and customer engagement.
• Build and maintain a centralized library of sales resources and content management system.
• Identify skills gaps and develop targeted coaching plans to improve sales effectiveness.
• Plan and execute go-to-market strategies for assigned regions, territories, or product lines.
• Develop and manage regional marketing campaigns that support sales team objectives and pipeline targets.
• Coordinate field events, customer meetings, and promotional activities that drive revenue.
• Manage territory-specific marketing materials and ensure brand consistency across all channels.
• Work with sales teams to identify market opportunities and develop localized activation strategies.
• Oversee point-of-sale materials, promotional assets, and marketing collateral distribution.
• Analyze market trends, competitive landscape, and customer insights to inform activation strategies.
• Develop annual activation plans aligned with corporate revenue goals and sales forecasts.
• Create detailed metrics and KPIs to measure campaign effectiveness and enablement ROI.
• Conduct win/loss analysis to identify enablement gaps and optimization opportunities.
• Collaborate with Product Marketing and Sales Leadership on messaging and positioning.
• Track and report on sales enablement initiatives, campaign performance, and business impact.
• Monitor sales team adoption of tools, content, and training programs.
• Analyze sales performance data to identify trends and inform strategy adjustments.
• Prepare dashboards and reports for sales leadership on key metrics and program effectiveness.
• Gather feedback from sales teams and implement continuous improvements.

Skills

Sales enablement

Sales processes

CRM (Salesforce)

Highspot

Seismic

Content creation

Project management

Data analysis

Communication

AI awareness

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Salesforce

Highspot

Seismic

Showpad

HubSpot

Pipedrive

Job description

Bitsight is a cyber risk management leader transforming how companies manage exposure, performance, and risk for themselves and their third parties. Companies rely on Bitsight to prioritize their cybersecurity investments, build greater trust within their ecosystem, and reduce their chances of financial loss.
Built on over a decade of technological innovation, its integrated solutions deliver value across enterprise security performance, digital supply chains, cyber insurance, and data analysis.

• We invented the cyber ratings industry in 2011
• Over 3000 customers trust Bitsight
• Over 750 teammates are dispersed throughout Boston, Raleigh, New York, Lisbon, Singapore, and remote

The Sales Activation Manager is responsible for bridging sales and marketing functions to drive revenue growth through campaign planning, sales enablement, and field execution. This role combines field marketing expertise with sales support capabilities to equip sales teams with the tools, content, training, and resources they need to succeed in their territories. The Sales Activation Manager develops and delivers deployable, repeatable, and scalable sales programs and initiatives that directly impact sales performance and business results.

Key Responsibilities

Sales Enablement & Support

• Develop, create, and maintain sales collateral including presentations, decks, case studies, and proposal templates

• Design and deliver sales training programs on product knowledge, selling methodologies, and competitive positioning

• Create and manage sales playbooks, process documentation, and best practice guides

• Provide ongoing coaching and support to sales teams on deal strategy and customer engagement

• Build and maintain a centralized library of sales resources and content management system

• Identify skills gaps and develop targeted coaching plans to improve sales effectiveness

Field Marketing & Campaign Execution

• Plan and execute go-to-market strategies for assigned regions, territories, or product lines

• Develop and manage regional marketing campaigns that support sales team objectives and pipeline targets

• Coordinate field events, customer meetings, and promotional activities that drive revenue

• Manage territory-specific marketing materials and ensure brand consistency across all channels

• Work with sales teams to identify market opportunities and develop localized activation strategies

• Oversee point-of-sale materials, promotional assets, and marketing collateral distribution

Strategy & Planning

• Analyze market trends, competitive landscape, and customer insights to inform activation strategies

• Develop annual activation plans aligned with corporate revenue goals and sales forecasts

• Create detailed metrics and KPIs to measure campaign effectiveness and enablement ROI

• Conduct win/loss analysis to identify enablement gaps and optimization opportunities

• Collaborate with Product Marketing and Sales Leadership on messaging and positioning

Analytics & Reporting

• Track and report on sales enablement initiatives, campaign performance, and business impact

• Monitor sales team adoption of tools, content, and training programs

• Analyze sales performance data to identify trends and inform strategy adjustments

• Prepare dashboards and reports for sales leadership on key metrics and program effectiveness

• Gather feedback from sales teams and implement continuous improvements

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field

• 10+ years of experience in sales support, sales enablement, field marketing, or account management

• Proven track record of developing and executing successful sales campaigns or enablement programs

• Strong knowledge of sales processes, sales tools (Salesforce), sales enablement platforms (Highspot, Seismic), and B2B selling methodologies

• Excellent project management skills with ability to manage multiple initiatives simultaneously

• Outstanding written and verbal communication skills

• AI forward and experience building agents and skills in various models

• Ability to build strong relationships across sales and marketing teams

• Data-driven mindset with ability to analyze metrics and draw actionable insights

Preferred Qualifications

• B2B Cybersecurity background

• Familiarity with sales enablement platforms (Highspot, Seismic, Showpad, etc.) or LMS platforms

• Experience with CRM systems (Salesforce, HubSpot, Pipedrive)

• Content creation or design experience

• Experience managing cross-functional teams

• Sales or customer-facing background

Belonging & Inclusion. Bitsight is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.

Culture. We put our people first. Bitsight offers best in class benefits. We devote the same energy to nurturing our company's inclusive culture as we apply to serving our customers' needs. Working at Bitsight will give you the opportunity to fulfill your professional goals and expand your skills.

Open-minded. If you got to this point, we hope you’re feeling excited about the job description you just read. Even if you don’t feel that you meet every single requirement, we still encourage you to apply. We’re eager to meet people that believe in Bitsight’s mission and can contribute to our team in a variety of ways.

Bitsight also provides reasonable accommodations to qualified individuals with disabilities or based on a sincerely held religious belief in accordance with applicable laws. If you need to inquire about a reasonable accommodation, or need assistance with completing the application process, please email [e-mail]. This contact information is for accommodation requests only, and cannot be used to inquire about the status of applications.

Additional Information for United States of America Applicants:

Bitsight is committed to compliance with all fair employment practices regarding citizenship and immigration status.

Bitsight will not discharge, discipline or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant.

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Qualified applicants with criminal histories will be considered for employment consistent with applicable law.

This position may be considered a promotional opportunity pursuant to the Colorado Equal Pay for Equal Work Act.