RVP, Business Development

Jobtailor; California (MO); On-site; USD 90,000 - 130,000; Full time

Job summary

Aveanna is seeking a senior role in healthcare marketing to lead the development and maintenance of relationships with physicians, hospitals, and other professionals to generate referrals for private duty nursing and home healthcare services. You will shape regional plans and align them with company goals, collaborating with operations and leadership to drive growth.

The role requires proven experience in healthcare marketing, strong strategic planning, and the ability to engage with C-Suite and

Qualifications

• Bachelor’s degree in business, healthcare, or related field; equivalent work experience may be considered in lieu of a degree.
• Proficiency in Microsoft Outlook, Word, and Excel.
• Possession of a valid driver’s license and an acceptable Motor Vehicle Report.
• Proven track record of success in healthcare marketing, with a focus on generating referrals for private duty nursing or home healthcare services.

Responsibilities

• Lead development and maintenance of relationships with physicians, hospitals, and other healthcare professionals to generate referrals.
• Collaborate on segment strategies and regional plans aligned with goals.
• Participate in leadership meetings delivering growth-oriented regional plans.
• Partner with operations and regional leadership to ensure growth strategies and commitments.
• Support area leadership engaging with hospital C-Suite, case managers, and discharge planners.
• Develop initiatives with stakeholders to secure preferred payor contracts.
• Identify community events to promote Aveanna's services and establish a strong presence in the community.
• Provide strategic guidance to the business development team for presentations to providers and patients.
• Monitor industry trends, competitor activities, and healthcare regulation changes affecting private duty nursing.

Skills

Healthcare Marketing

Relationship Management

Strategic Planning

Community Engagement

Business Development

Data Analysis

Leadership

Collaboration

Communication

Education

Bachelor’s Degree in Business, Healthcare, or related field

Tools

Microsoft Outlook

Microsoft Word

Microsoft Excel

Job description

• Lead the development, nurturing, and maintenance of relationships with physicians, hospitals, and other healthcare professionals to generate referrals.
• Collaborate and develop and implement segment strategies and plans aligned with regional and company goals.
• Participate in leadership meetings, delivering strategic, growth-oriented regional plans.
• Collaborate with operations and regional leadership ensuring growth strategies, contribution and business commitments are achieved.
• Support and guide area leadership ensuring effective engagement with hospital C-Suite, case managers and discharge planners.
• Collaborate with internal stakeholders to develop and implement initiatives aimed at securing preferred payor contracts.
• Identify community events, health fairs, and conferences to promote Aveanna's services and establishing a strong presence in the community.
• Provide strategic guidance and support to business development team in conducting informative presentations to healthcare providers, community groups, and potential patients/families.
• Monitor and share industry trends, competitor activities, and changes in healthcare regulations affecting private duty nursing.

Requirements

• Bachelor’s degree in business, healthcare, or related field; equivalent work experience may be considered in lieu of a degree.
• Proficiency in Microsoft suite of products including Outlook, Word, and Excel.
• Possession of a valid driver’s license and an acceptable Motor Vehicle Report.
• Proven track record of success in healthcare marketing, with a focus on generating referrals for private duty nursing or home healthcare services.

Core Competencies

Demonstrates expertise in healthcare marketing and relationship management, focusing on generating referrals for private duty nursing and home healthcare services. Proficient in strategic planning and collaboration with healthcare professionals and internal stakeholders to achieve business growth and community engagement.

Highest-signal resume keywords

• Healthcare Marketing
• Relationship Management
• Strategic Planning
• Community Engagement
• Business Development

ATS Optimization Keywords

Hard Skills

• Bachelor’s Degree
• Healthcare Marketing
• Referral Generation
• Strategic Planning
• Data Analysis

Soft Skills

• Collaboration
• Communication
• Leadership
• Engagement

Industry Keywords

• Private Duty Nursing
• Home Healthcare
• C-Suite Engagement
• Healthcare Regulations
• Community Events

Tools & Technologies

• Microsoft Outlook
• Microsoft Word
• Microsoft Excel