Route Driver & Merchandising Specialist (Non-CDL)

L&F Distributors, LLC; Albuquerque (NM); On-site; USD 36,000 - 48,000; Full time

Job summary

L&F Distributors, LLC is seeking a Driver/Sales Representative to deliver orders, merchandise shelves, and promote brand visibility on assigned routes in Albuquerque, NM.

This non-CDL role combines driving, customer service, and basic inventory tasks, with strict ABC regulations compliance and professional conduct on every call. You will build retailer relationships and upsell where appropriate to support growth.

Qualifications

• Must have good verbal and written communication in English.
• Ability to manage time and inventory on a route.
• Solid knowledge of brands and packages carried.
• Willingness to learn and comply with ABC regulations.

Responsibilities

• Deliver product orders to retail locations on an assigned route using a company sprinter van (non-CDL).
• Build and maintain strong rapport with store personnel to support sales and execution standards.
• Stock, rotate, and merchandise product according to company standards and store-specific guidelines.
• Build promotional displays using point-of-sale (POS) materials.
• Audit and replace damaged, outdated, or missing POS materials during service calls.
• Monitor inventory levels and product freshness at retail accounts.
• Upsell products to retail partners where appropriate, leveraging product knowledge and promotions.
• Assist with delivery operations and run hotshot loads as needed.
• Maintain route paperwork, collect payments, and complete daily truck inspections.
• Ensure compliance with all applicable laws, including Alcoholic Beverage Control (ABC) regulations and company standards.
• Participate in assigned trainings, meetings, and certifications.
• Perform other duties as assigned.

Skills

Customer service

Time management

Attention to detail

Brand knowledge

Sales skills

English literacy

Education

High School Diploma or GED

Job description

L&F Distributors, LLC is seeking a Driver/Sales Representative to deliver orders, merchandise shelves, and promote brand visibility on assigned routes in Albuquerque, NM.

This non-CDL role combines driving, customer service, and basic inventory tasks, with strict ABC regulations compliance and professional conduct on every call. You will build retailer relationships and upsell where appropriate to support growth.