Driver/Sales Representative

L&F Distributors, LLC; Albuquerque (NM); On-site; USD 36,000 - 48,000; Full time

Job summary

L&F Distributors, LLC is seeking a Driver/Sales Representative to deliver orders, merchandise shelves, and promote brand visibility on assigned routes in Albuquerque, NM.

This non-CDL role combines driving, customer service, and basic inventory tasks, with strict ABC regulations compliance and professional conduct on every call. You will build retailer relationships and upsell where appropriate to support growth.

Qualifications

• Must have good verbal and written communication in English.
• Ability to manage time and inventory on a route.
• Solid knowledge of brands and packages carried.
• Willingness to learn and comply with ABC regulations.

Responsibilities

• Deliver product orders to retail locations on an assigned route using a company sprinter van (non-CDL).
• Build and maintain strong rapport with store personnel to support sales and execution standards.
• Stock, rotate, and merchandise product according to company standards and store-specific guidelines.
• Build promotional displays using point-of-sale (POS) materials.
• Audit and replace damaged, outdated, or missing POS materials during service calls.
• Monitor inventory levels and product freshness at retail accounts.
• Upsell products to retail partners where appropriate, leveraging product knowledge and promotions.
• Assist with delivery operations and run hotshot loads as needed.
• Maintain route paperwork, collect payments, and complete daily truck inspections.
• Ensure compliance with all applicable laws, including Alcoholic Beverage Control (ABC) regulations and company standards.
• Participate in assigned trainings, meetings, and certifications.
• Perform other duties as assigned.

Skills

Customer service

Time management

Attention to detail

Brand knowledge

Sales skills

English literacy

Education

High School Diploma or GED

Job description

Driver/Sales Representative

Job Summary

The Driver/Sales Representative is responsible for delivering product orders to assigned retail accounts, optimizing product placement, and promoting brand visibility. This hybrid role involves merchandising, sales support, and route delivery using company-provided sprinter vans or similar non-CDL vehicles. The role requires strong customer service, organization, and the ability to manage basic inventory and merchandising tasks while ensuring regulatory compliance.

Essential Duties and Responsibilities

• Deliver product orders to retail locations on an assigned route using a company sprinter van (non-CDL).
• Build and maintain strong rapport with store personnel to support sales and execution standards.
• Stock, rotate, and merchandise product according to company standards and store-specific guidelines.
• Build promotional displays using point-of-sale (POS) materials.
• Audit and replace damaged, outdated, or missing POS materials during service calls.
• Monitor inventory levels and product freshness at retail accounts.
• Upsell products to retail partners where appropriate, leveraging product knowledge and promotions.
• Assist with delivery operations and run hotshot loads as needed.
• Maintain route paperwork, collect payments, and complete daily truck inspections.
• Ensure compliance with all applicable laws, including Alcoholic Beverage Control (ABC) regulations and company standards.
• Participate in assigned trainings, meetings, and certifications.
• Perform other duties as assigned.

Requirements

Licenses & Certifications

• Valid non-CDL state driver’s license required.
• Must pass criminal background check and drug screening.

Job Requirements

• Must have, or be willing to develop, solid knowledge of all brands and packages.
• High School Diploma or GED Certificate preferred.
• Good verbal/written communication skills, basic math skills, and ability to read documents in English, such as safety rules, operating instructions, and procedure manuals.
• Must have good time-management skills and be detail oriented.

Physical Demands

• Regular use of hands, reaching, and manual handling of product.
• Frequent standing, walking, stooping, crouching, and kneeling.
• Occasionally required to climb, balance, or sit/stand for extended periods.
• Vision requirements include close, distance, color, and depth perception.
• Ability to lift and move up to 50 lbs. repeatedly during a shift.

Work Authorization

Must be authorized to work in the USA for any employer.

L&F Distributors provides equal employment opportunities to applicants and employees without regard of race, color, religion, sex sexual orientation, gender identity, national origin, protected veteran status, or disability.