Robotics Growth Lead — User Acquisition

Faraday Future Inc.

El Segundo (CA)

Hybrid

USD 225,000 - 260,000

Full time

12 days ago

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Benefits offered by this job

Healthcare

Dental & Vision

401(k)

Casual dress code

Diverse, progressive culture

Job summary

Faraday Future is seeking a Head of User Acquisition for its Robotics division in California. You will own top-of-funnel growth across paid, organic, and partnerships, delivering qualified user volumes and leads while maintaining CAC targets.

The role spans performance media, SEO/ASO, affiliates, lifecycle messaging, and AI-powered optimization. You will architect a measurable growth engine, drive cross-channel collaboration, and lead a team of acquisition professionals to scale impact across

Qualifications

15+ years in user acquisition / growth marketing.
Led multi-channel acquisition teams at a senior level in consumer tech, smart hardware, or DTC brands.
Experience scaling paid acquisition spend at or beyond USD 20M annually with CAC efficiency.
Deep fluency in attribution, MMM, incrementality testing, and LTV/CAC analysis.
Hands-on with major ad platforms and BI stacks.

Responsibilities

Define Robotics user acquisition strategy and budget aligned to annual plan.
Own paid media across search, social, video, programmatic, and connected TV.
Lead organic discovery strategy across Google, YouTube, App Store, Google Play and major platforms.
Build partnerships and affiliate programs with ecosystems (developers, creators, B2B).
Architect waitlist, reservation, and pre-order programs to maximize conversion.
Collaborate on lifecycle email/SMS/push/in-product messaging to convert prospects.
Embed AI tooling across creative, targeting, testing, and bidding.
Define hand-off SLAs and lead quality between Acquisition and downstream channels.
Run weekly growth reviews with a single source of truth for CAC, conversions, forecasts.
Build and lead a high-performing acquisition team (10+ members).