Roark Sr. Graphic Designer

archipelagocos; Irvine (CA); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Complimentary chef prepared meals

Generous product gift program

Company bonus program

401k with employer match

15 Days of PTO annually

Job summary

archipelagocos is seeking a Senior Graphic Designer to lead visual storytelling across digital platforms. This role merges creativity and practicality, ensuring Roark's brand identity resonates in the outdoor community. Responsibilities include designing for social media, email campaigns, and e-commerce assets.

The ideal candidate has over 5 years of experience, expertise in Adobe Creative Suite, and a passion for outdoor culture. Enjoy a hybrid work model and generous benefits including PTO, a bonus program, and a dog-friendly office.

Qualifications

• 5+ years of graphic design experience focused on digital.
• Outstanding portfolio showcasing digital design work.
• Ability to manage a high volume of work efficiently.

Responsibilities

• Design digital-first creative across various platforms.
• Collaborate with teams to develop seasonal campaign concepts.
• Maintain and evolve the company's visual identity.

Skills

Graphic design experience

Adobe Creative Suite proficiency

Motion design and animation

Strong communication skills

Organizational skills

Education

Bachelor Degree in related field

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Figma

Job description

Who We Are

Roark is a premium Adventure Lifestyle brand. Working within the Outdoor, Surf, and Lifestyle channels and offering product that performs without jeopardizing style. Always inspired by the journey. Roark has a collaborative and fast-paced environment where operational excellence directly supports brand growth and customer success.

About The Role

We’re looking for a Senior Graphic Designer with a progressive, concept-driven design background to help shape how the brand shows up across the digital landscape. This role sits at the intersection of storytelling, typography, photography, and execution—bringing ideas to life from concept to final deliverable. A digital first mentality is essential. This role demands a cultural connection to the outdoors, specifically surfing, trail running, climbing or snow sports.

You’ll apply visual concepts and design systems across digital and social, working closely with creative leadership, marketing, product, and content teams. From planning and photoshoots to refining typography and layouts, you’ll help ensure Roark’s visual language stays consistent, authentic, progressive and commercial.

Responsibilities

• Design digital-first creative across social media paid advertising, email campaigns, landing pages, e-commerce assets, and social media
• Collaborate with the Art Director to develop seasonal campaign and hero franchise product concepts and execute them with precision and brand consistency
• Translate brand strategy and creative briefs into compelling, on-brand visual work
• Partner with the marketing and merchandising teams to support product launches, promotions, and storytelling moments
• Maintain and evolve Roark's visual identity across all digital touchpoints
• Create motion graphics and animated assets for social and paid channels
• Manage multiple projects simultaneously, hitting deadlines without compromising quality
• Re-coloring and sizing of photography both product and lifestyle following the specs of different platforms
• Organization of final assets for distribution to brand partners
• Organization of all photo and video assets
• Stay current on design trends, digital platform specs, and emerging creative formats
• Contribute ideas in creative reviews and bring a strong point of view to the table

Requirements and Qualifications

• 5+ years of graphic design experience, with a strong focus on digital
• Bachelor Degree in related field preferred
• An outstanding portfolio showcasing digital design work — social content, campaigns, web, email, and/or ads
• Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma
• Ability to produce photoshoots following a brief and company goals
• Ability to shoot both product and lifestyle photos a plus
• Experience with motion design and animation (After Effects a plus)
• Ability to work at a rapid pace delivering 5+ emails, ad sets and site updates weekly
• Solid understanding of digital platform specs and best practices (Meta, TikTok, YouTube, email, etc.)
• Ability to work within a brand system while still bringing fresh, creative thinking
• Strong communication skills and a collaborative spirit — you give and receive feedback well
• Highly organized, self-directed, and comfortable managing a high volume of work
• A genuine passion for the outdoors, travel, surf, or adventure culture — you understand the Roark customer because you are one (or at least aspire to be)

Location & Office Structure

This is an in-office hybrid position, mandatory 4 days per week in office in Irvine, CA with the option to work from home 1 day per week. Subject to change without notice as per company guidelines.

Compensation

The salary range for this position is $80,000 to $100,000 plus opportunity for annual bonus; salary is based on the experience that you bring to the position.

Benefits and Perks

• Complimentary chef prepared breakfast and lunch provided Monday - Thursday
• Generous product gift program and all brand discounts
• Company bonus program
• 5 year and 10 year Milestone Anniversary travel gifts
• Medical, Dental, Vision insurance in accordance with plan guidelines
• Company paid life insurance in accordance with plan guidelines
• 401k with employer match in accordance with plan guidelines
• 15 Days of PTO accrued annually, plus one additional day of PTO every year on your anniversary, and 3 Floating Holidays per year
• Paid beach and giveback days, bi-annual team building events and other in-person celebrations
• Work with talented and great people who share a love of Roark
• Dog friendly office

Archipelago Companies values a diverse, inclusive, and entrepreneurial workforce and culture, and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at [e-mail]. Archipelago will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.