Review Generation Team Lead & Community Manager

HG Insights; United States; Remote; USD 110,000 - 160,000; Full time

Benefits offered by this job

Healthcare coverage

Wellness reimbursement

Mental health coaching

401(k) with company match

Stock options

Learning reimbursement

Voice in workplace culture

Job summary

HG Insights seeks a Review Generation Team Lead & Community Manager to own the strategy and end-to-end execution of its review program. You will lead a team of campaign specialists, driving submissions across product lines and customer segments, while building an engaged reviewer community.

You will collaborate with the Director of Leads, Content, and Research to align priorities with pipeline goals and measure impact using a data-driven approach.

Qualifications

• 5+ years in email marketing or community management, incl. team leadership.
• 1-2+ years in a people management role.
• Bachelor’s degree in Marketing or Communications.
• Experience with Ortto, Marketo, and Salesforce Marketing Cloud.
• Strong writing, editing, and content strategy skills.
• Experience designing campaigns across multiple stakeholders and segments.
• Data-driven with ability to translate performance into strategy.
• CRM proficiency (Salesforce Data Cloud) and HTML/CSS/Liquid.
• Cross-functional collaboration with directors and leadership.
• Proficient with AI tools to optimize workflows.

Responsibilities

• Own strategy, roadmap, and prioritization for review generation across product lines and segments.
• Lead, coach, and develop a team executing review campaigns and goals.
• Align priorities with pipeline, content, and research initiatives.
• Build a community of engaged reviewers with recognition and ambassador programs.
• Set KPIs for review volume, quality, and velocity; report to leadership.
• Ensure campaign content is consistent and on-brand with the UGC team.
• Prioritize campaigns with Customer Success and Enterprise stakeholders.
• Maintain CAN-SPAM, GDPR and other email compliance standards.
• Identify opportunities to improve performance via segmentation and A/B testing.
• Stay current on review platform trends and share ideas with the team.

Skills

Email marketing

Community management

Team leadership

Content strategy

Marketing automation

CRM systems

HTML/CSS/Liquid

Data-driven decision making

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications

Tools

Ortto

Marketo

Salesforce Marketing Cloud

Salesforce Data Cloud

HTML

CSS

Liquid

Job description

About HG

HG Insights is the pioneer of Revenue Growth Intelligence. For more than a decade, we have delivered comprehensive, AI- driven datasets on B2B buyers, technology adoption, IT spend, and buyer intent, sourced from billions of data points. Today, we are a trusted partner to Fortune 500 technology companies, hyperscalers, and innovative B2B vendors seeking precise go-to-market analytics and decision-making. Through an evolving suite of AI agents that incorporate first-party data and buyer signals, HG Insights enables AI-powered GTM automation across sales, marketing, RevOps, and data analytics teams, modernizing GTM execution from strategy through activation.

About the Role

As the Review Generation Team Lead & Community Manager, you will own the strategy and execution of HG Insights’ review generation program end-to-end. You will lead a team of campaign specialists and managers, set the direction for how we drive review submissions across our customer and enterprise base, and build a community of engaged reviewers who see ongoing value in participating. You’ll partner closely with the Director of Leads, Content, and Research to align review generation with broader pipeline and content goals, and you’ll use a data-driven approach to guide the team’s priorities and measure impact.

What you’ll do

• Own the strategy, roadmap, and prioritization framework for all review generation efforts across product lines and customer segments.
• Lead, coach, and develop a team responsible for executing review campaigns, setting goals, and providing regular performance feedback.
• Partner with the Director of Leads, Content, and Research to align review generation priorities with pipeline, content, and research initiatives.
• Build and nurture a community of engaged reviewers and buyers, including recognition, incentive, and ambassador-style programs that encourage repeat participation.
• Set team-wide KPIs for review volume, quality, and velocity, and report on program performance to leadership.
• Work with the UGC team to ensure campaign content and messaging is consistent, compelling, and on-brand across all review generation touchpoints.
• Partner with Customer Success and Enterprise stakeholders to prioritize campaigns based on renewal, expansion, and strategic account needs, including direct customer engagement when needed.
• Establish and maintain compliance standards across the team (CAN-SPAM, GDPR, and other email regulations) and ensure best practices are followed consistently.
• Identify opportunities to improve campaign performance through segmentation, personalization, and A/B testing, and ensure the team applies these consistently.
• Stay current on review platform trends, community management best practices, and email marketing innovations, bringing new ideas back to the team.

What we are looking for

• 5+ years of experience in email marketing, community management, or a related field, including 1-2+ years in a people management or team lead role
• Bachelor’s degree in Marketing, Communications, or a related field
• Proven experience managing or mentoring a team, with the ability to set goals, coach, and evaluate performance
• Skilled in marketing automation platforms (e.g., Ortto, Marketo, Salesforce Marketing Cloud)
• Strong writing, editing, and content strategy skills
• Experience designing and prioritizing campaigns across multiple stakeholders and customer segments
• Data-driven with the ability to translate campaign performance into team strategy
• Proficiency with CRM systems (such as Salesforce Data Cloud), and basic HTML, CSS, and/or Liquid
• Strong cross-functional collaboration skills, with experience working alongside directors or senior leadership
• Proficient in using AI tools to optimize workflows

Preferred Qualifications

• Experience specifically in review generation, UGC, or online community management
• Experience running reviewer recognition, loyalty, or ambassador programs
• Familiarity with review platforms
• Experience working directly with enterprise customers/clients, including presenting to and meeting with stakeholders
• Experience in lead generation tactics (such as LinkedIn Ads, sponsorships, events)
• Background in B2B SaaS or enterprise technology

What we offer/Benefits

We take care of our people fully and genuinely. Every HG Insights employee receives comprehensive healthcare coverage for themselves and their families, a monthly wellness reimbursement and access to Able To professional mental health coaching for stress, anxiety and depression support as per the regions. For your financial future, US
employees benefit from a 401(k) with up to 5% company matching and all UK employees are enrolled in a pension scheme. Every employee also receives stock options because the people who build this company should share in its success.
We invest in your growth through an annual learning reimbursement and a genuine commitment to developing your career at every stage. And through our Culture Club,
you will always have a real voice in shaping the kind of workplace we build together.

Equal Opportunity Employer

HG Insights is proud to be an Equal Employment Opportunity employer. We do not accept unsolicited resumes from recruiters or employment agencies. In the event of a
recruiter or agency submitting a resume or candidate without a signed agreement being in place, we explicitly reserve the right to pursue and hire such candidates without any
financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted directly to hiring managers, are deemed to be the property of HG Insights.