Revenue Growth Management (RGM) Manager (Pricing & Promos)
Job Category: Marketing
Requisition Number: REVEN002141
Posted: March 20, 2025
Employment Type: Full-Time
Work Arrangement: Hybrid
Location
Irwindale, CA 91706, USA
Description
Position: Revenue Growth Management (RGM) Manager (Pricing & Promos)
Department: Marketing
Reports To: Marketing Director
Salary Type: Exempt
Pay: (If in CA - $100K-$120K)
Bonduelle Americas is a certified B Corp inviting people to embrace a flexitarian lifestyle with an expanding portfolio of plant-rich products available in and beyond the produce aisle. We operate four facilities and employ nearly 3,000 Associates in the US.
As a valued member of our company, you will work in a mission-driven environment aimed at preserving the planet’s resources while providing healthy plant-based products to millions of consumers around the world.
Position Summary:
The RGM Manager – Pricing & Promotions at Bonduelle Americas is responsible for developing and executing pricing and promotional strategies that maximize revenue, profitability, and market share. This role works cross-functionally with Sales, Finance, Category Management, and Marketing to analyze pricing trends, optimize trade spend, and enhance promotional effectiveness.
What will you do:
- Develop and implement strategic pricing and promotional plans to drive revenue growth and margin improvement.
- Conduct in-depth pricing analysis, including elasticity modeling, competitive benchmarking, and scenario planning.
- Define product roles based on relative share, brand power, and growth potential by region, identify pack roles based on demand spaces & consumption occasion by channel.
- Identify key drivers and drags on brand performance via shopper metric evaluation.
- Work closely with Sales and Finance teams to optimize trade spend investments by evaluating promotional effectiveness and ROI.
- Develop pricing guidelines, promotional calendars, and revenue forecasts.
- Partner with Category Management and Shopper Insights to align pricing strategies with consumer behavior and retail trends.
- Monitor market conditions, competitive pricing, and retailer dynamics to inform strategic decision-making.
- Utilize data-driven insights from syndicated sources (Nielsen, IRI, SPINS, etc.) to optimize pricing and promotional strategies.
- Support new product pricing strategies, ensuring profitability while maintaining market competitiveness.
- Lead periodic post-promotion analysis (PPA) and recommend optimizations for future programs.
- Present pricing and promotion recommendations to senior leadership, ensuring alignment with business objectives.
Qualifications
- Bachelor’s degree in Business, Finance, Economics, Marketing, or a related field.
- 5+ years of experience in Revenue Growth Management (RGM), Pricing, Trade Marketing, or Category Management within CPG, food & beverage, or retail.
- Strong analytical and financial modeling skills, with experience using Excel, Power BI, and syndicated data tools (Nielsen, IRI, SPINS, etc.).
- Experience managing pricing strategy, trade promotions, and profitability analysis.
- Ability to translate complex data into actionable insights for cross-functional teams.
- Strong communication and influencing skills, with the ability to present insights and recommendations to senior leadership.
- Knowledge of retail dynamics, promotional mechanics, and trade spend optimization.
- Experience with price pack architecture (PPA) and price elasticity modeling is a plus.