Revenue Enablement Manager - APAC

Cohere; United States; Remote; USD 120,000 - 170,000; Full time

Job summary

Cohere is seeking a seasoned Sales Enablement leader to design and scale programs across APAC and global markets. You will partner with Product, Marketing, RevOps, and Sales Leadership to embed enablement across the sales lifecycle, build resources, and drive measurable ROI.

This role emphasizes AI-driven enablement, cross-region collaboration, and field-facing coaching. You will own metrics like ramp time and win rates, and help standardize MEDDPICC practices while accelerating seller

Qualifications

• 5+ years in sales enablement or related GTM role.
• Experience supporting multi-region sales orgs with time-zone awareness.
• Proven ability to design and ship programs from scratch.
• AI-fluent with track record of scaling enablement using AI tools.
• Field-oriented approach with direct deal reviews and coaching.
• Mastery of enterprise sales methodologies.

Responsibilities

• Own enablement programs from design through rollout, measurement, and iteration.
• Partner with Product, Marketing, Sales Leadership, and RevOps to align GTM priorities and embed enablement into every stage of the sales lifecycle.
• Create and curate high-impact resources (playbooks, battle cards, demo scripts, certification programs) for Cohere's solutions.
• Establish KPIs (win rates, sales cycle efficiency) and use analytics to refine initiatives and prove ROI.
• Operationalize MEDDPICC methodology into everyday seller behavior (deal reviews, coaching, planning).
• Build certification paths that accelerate new seller productivity across regions and cultures.
• Maintain and evolve the enablement content platform to ensure global adoption.
• Identify automation opportunities for repeatable work, and develop practical AI workflows that improve team output.
• Work directly with field leadership on joint calls, deal coaching, and in-market visits.
• Translate field insights into updated content, playbooks, and qualification guides.
• Keep sellers current on product lineup, competitive positioning, and use-case narratives.
• Balance live training, program management, and strategic planning across time zones.
• Measure program impact (ramp time, win rates, pipeline generation, deal velocity) and report to leadership.

Skills

Sales enablement

Sales training

Revenue operations

GTM strategy

AI tooling

Job description

Who are we?Cohere is the leading security-first enterprise AI company. We build cutting-edge foundation AI models and end-to-end products that are designed to solve real-world business problems.We’re training and deploying frontier models for enterprises who are building AI systems. We believe that our work is instrumental to the widespread adoption of AI and we are looking for folks that want to be part of that.We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. Cohere is a team of researchers, engineers, designers, and more, who are all passionate about their craft.We are a global technology company headquartered in Toronto with key offices in London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul. Join us!

About The Role

Help bring Cohere's enablement strategy to life for our field teams in APAC. This generalist role will build and manage programs end-to-end, from design through rollout, measurement, and iteration, while working directly with managers and reps to ensure enablement drives results. You'll report to the Head of Sales Enablement and help establish operational rigor as this global function scales.

Key Responsibilities

• Own enablement programs from design through rollout, measurement, and iteration
• Partner with Product, Marketing, Sales Leadership, and RevOps to align GTM priorities and embed enablement into every stage of the sales lifecycle
• Create and curate high-impact resources (playbooks, battle cards, demo scripts, certification programs) for Cohere's solutions
• Establish KPIs (win rates, sales cycle efficiency) and use analytics to refine initiatives and prove ROI
• Operationalize MEDDPICC methodology into everyday seller behavior (deal reviews, coaching, planning)
• Build certification paths that accelerate new seller productivity across regions and cultures
• Maintain and evolve the enablement content platform to ensure global adoption
• Identify automation opportunities for repeatable work, and develop practical AI workflows that improve team output
• Work directly with field leadership on joint calls, deal coaching, and in-market visits
• Translate field insights into updated content, playbooks, and qualification guides
• Keep sellers current on product lineup, competitive positioning, and use-case narratives
• Balance live training, program management, and strategic planning across time zones
• Measure program impact (ramp time, win rates, pipeline generation, deal velocity) and report to leadership

Qualifications

• 5+ years in sales enablement, sales training, revenue operations, or related GTM role (B2B SaaS/tech preferred)
• Experience supporting multi-region sales organizations with cultural/time zone awareness
• Proven ability to design and ship programs from scratch
• AI-fluent with track record of scaling enablement using AI tools
• Field-oriented approach you thrive on direct deal reviews and coaching
• Mastery of enterprise sales metho