Retention Marketing Specialist

Everlane; Los Angeles (CA); Hybrid; USD 67,000 - 95,000; Full time

Job summary

Everlane in Los Angeles is seeking a Retention Marketing Specialist to build and optimize email and SMS programs that keep customers coming back. You’ll execute campaigns, test segmentation, and shape lifecycle flows across welcome, post-purchase, replenishment, and win-back.

You’ll collaborate with cross-functional partners, analyze results, and stay ahead of lifecycle marketing trends to drive long-term loyalty and revenue.

Qualifications

• 2+ years in email/SMS or lifecycle marketing for online retail.
• Hands-on with ESP platforms like Klaviyo, Attentive, or Emarsys.

Responsibilities

• Build, test, and deploy campaigns across email and SMS.
• Partner with the Retention Marketing Manager to test new segmentation strategies and surface opportunities to improve targeting and personalization.
• Build out and optimize lifecycle flows, including welcome, abandon, post-purchase, replenishment, winback, VIP, and churn-risk.
• Support list hygiene, deliverability, and compliance across email and SMS channels.
• Move fluidly between execution, and analysis, adapting quickly as business priorities shift.
• Stay current on lifecycle marketing trends and bring fresh ideas and best practices to the team.
• Prepare and leverage email and SMS reporting on an ongoing basis to inform go-forward.

Skills

Email marketing

HTML

Data-driven mindset

Campaign optimization

Tools

Klaviyo

Attentive

Emarsys

HTML email builders

Job description

Clean luxury. Better for you. At Everlane, we believe luxury should be as effortless as it is conscious. We partner with ethical factories, work with premium, sustainably sourced materials, and strive to leave the industry cleaner than we found it. There's still much to do, and we're excited to grow a team of motivated humans ready for the challenge. The journey toward better continues.

At Everlane, our E-Commerce team is at the forefront of creating meaningful and lasting relationships with our customers. We believe great products start with great values — that's why we partner with ethical factories, use high-quality and more sustainably sourced materials, and share the true cost of everything we make. As we continue to grow, our team is focused on building a best-in-class customer experience that reflects our mission and drives long-term loyalty.

We're looking for a Retention Marketing Specialist to help build and optimize the email and SMS programs that keep our customers coming back. You'll get hands-on with campaign execution while also testing new segmentation approaches, building out new lifecycle flows, and pushing our retention program toward best practice. You're excited by both the craft of a well-built campaign and the curiosity of figuring out why it worked.

This position reports directly to the Retention Marketing Manager. You'll work closely with cross-functional partners across the business to bring campaigns to life and translate insights into action.

• Build, test, and deploy campaigns across email and SMS.
• Partner with the Retention Marketing Manager to test new segmentation strategies and surface opportunities to improve targeting and personalization.
• Build out and optimize lifecycle flows, including welcome, abandon, post-purchase, replenishment, winback, VIP, and churn-risk.
• Support list hygiene, deliverability, and compliance across email and SMS channels.
• Move fluidly between execution, and analysis, adapting quickly as business priorities shift.
• Stay current on lifecycle marketing trends and bring fresh ideas and best practices to the team.
• Prepare and leverage email and SMS reporting on an ongoing basis to inform go-forward.

We'd love to hear from you if you have:

• 2+ years of experience in email/SMS or lifecycle marketing, ideally in online retail/e-commerce
• Hands-on experience with an ESP platform like Klaviyo, Attentive, Emarsys, or similar.
• Strong working knowledge of HTML and similar to build emails.
• A test-and-learn mentality and genuine curiosity about what drives customer behavior
• A strong eye for detail and a QA-first approach to campaign execution
• Comfort working with data to inform segmentation and testing decisions
• A collaborative spirit and enjoy partnering across teams

The Fine Print:

LA: This is a full-time role based in our Los Angeles Creative Studio located in the Arts District. We are on a hybrid schedule, with at least three days in the office per week, Tuesdays through Thursdays.

California Residents: At Everlane, we carefully consider a wide range of compensation factors, including your background and experience. These considerations can cause your compensation to vary. The annual compensation range for this role is $67,000 - $95,000. This range is based on the Los Angeles geographic area and the actual pay may vary depending on your skills, qualifications, experience, and geographic location.

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