Ecommerce Email Marketing & Retention Specialist

Everlign Social; USA; Remote; CAD 34.000 - 69.000; Teilzeit

Zusammenfassung

Everlign Social is seeking an experienced Ecommerce Email Marketing & Retention Specialist to independently own email strategy and execution across multiple client accounts. This hands-on role focuses on lifecycle automation, copy, design, and performance analysis for ecommerce brands.

You will build and optimize Klaviyo flows, craft campaigns, segment audiences, monitor deliverability, and translate data into revenue.

Qualifikationen

• 3+ years of hands-on email marketing experience, ideally in ecommerce, DTC, or an agency.
• Advanced Klaviyo proficiency across campaigns, automation, segmentation, and reporting.
• Proven experience connecting email strategy to measurable business results.
• Strong conversion copywriting and mobile-responsive email design skills.
• Experience owning campaigns and automated journeys from strategy through deployment.
• Solid understanding of retention, customer lifetime value, deliverability, and Shopify.
• Analytical thinking, excellent organization, attention to detail, and reliable quality assurance.
• Ability to independently manage multiple clients, priorities, and deadlines.
• Clear communication and a proactive, solutions-oriented approach.

Aufgaben

• Email Strategy & Campaign Management: Develop email strategies aligned with client goals, plan calendars, create concepts, and identify opportunities.
• Lifecycle Marketing & Automation: Build and optimize welcome, abandoned checkout, browse abandonment, post-purchase and other flows; implement triggers and personalisation.
• Segmentation & Deliverability: Build segments, monitor deliverability and list hygiene; ensure CASL/CAN-SPAM compliance.
• Copywriting & Design: Write subject lines, adapt brand voice, design polished mobile emails, QA before deployment.
• Analytics & Optimization: Analyze revenue metrics, run A/B tests, translate data into actionable recommendations.
• Klaviyo & Technical Execution: Manage Klaviyo campaigns, templates, forms, and integrations; troubleshoot issues.

Kenntnisse

Email marketing

Klaviyo proficiency

Campaign ownership

Conversion copywriting

Automation journeys

Retention & LTV

Deliverability

Shopify knowledge

Analytical thinking

Multiclient management

Communication

Tools

Klaviyo

Shopify

HTML/CSS

Jobbeschreibung

A Collaborative Team

Ecommerce Email Marketing & Retention Specialist

Remote | Independent Contractor | Part-Time with Opportunity to Grow

We're looking for someone who understands that email marketing is a revenue channel, not just a content calendar.

At Everlign Social, we partner with ambitious ecommerce brands to build smarter, more sustainable growth strategies. We're looking for an experienced Ecommerce Email Marketing & Retention Specialist who can independently own email strategy and execution across multiple client accounts.

Successful email marketing goes beyond attractive designs and clever subject lines. It's about understanding customer behaviour, creating relevant experiences, and driving measurable revenue and retention results.

About the Role

You’ll manage email marketing and retention initiatives for a portfolio of ecommerce clients, from campaign strategy and lifecycle automation to copywriting, design, deployment, and performance analysis.

This is a hands-on role. You should be as comfortable building advanced Klaviyo flows and segments as you are developing campaign concepts, writing persuasive copy, and interpreting results.

You’ll collaborate with our leadership and creative teams while taking ownership of your accounts.

What You’ll Be Responsible For

Email Strategy & Campaign Management

• Develop email strategies aligned with client goals, customer journeys, and revenue targets.
• Plan campaign calendars for launches, promotions, seasonal opportunities, and retention.
• Create compelling campaign concepts, messaging angles, and offers.
• Identify opportunities to improve repeat purchases, customer lifetime value, and email performance.

Lifecycle Marketing & Automation

• Build, manage, and optimize welcome, abandoned checkout, browse abandonment, post-purchase, replenishment, cross-sell, win-back, VIP, and re-engagement flows.
• Implement behavioural triggers, conditional logic, personalization, and dynamic content.
• Audit existing automations and proactively recommend improvements.

Segmentation & Deliverability

• Build customer segments using purchase behaviour, engagement, lifecycle stage, and customer value.
• Monitor deliverability, list health, bounce rates, spam complaints, and engagement.
• Manage list hygiene, suppression, sunset strategies, signup forms, and pop-ups.
• Follow applicable email marketing requirements, including CASL and CAN-SPAM.

Copywriting & Design

• Write conversion-focused subject lines, preview text, headlines, body copy, and calls to action.
• Adapt brand voice and combine storytelling with direct-response principles.
• Design and build polished, mobile-responsive emails with strong visual hierarchy.
• Collaborate with creative teammates when needed and ensure quality assurance before deployment.

Analytics & Optimization

• Analyze attributed revenue, revenue per recipient, click rates, placed-order rates, and retention metrics.
• Run structured A/B tests on messaging, creative, offers, timing, and segmentation.
• Translate data into actionable recommendations and clear client reporting.
• Consider broader ecommerce results, not just platform attribution.

Klaviyo & Technical Execution

• Manage Klaviyo campaigns, flows, segments, templates, forms, and integrations.
• Work with ecommerce events, customer properties, and Shopify integrations.
• Troubleshoot tracking, automation, rendering, and deliverability issues.
• Maintain strong quality assurance and stay current with platform updates.

What We're Looking For

Required Experience & Skills

• 3+ years of hands-on email marketing experience, ideally in ecommerce, DTC, or an agency.
• Advanced Klaviyo proficiency across campaigns, automation, segmentation, and reporting.
• Proven experience connecting email strategy to measurable business results.
• Strong conversion copywriting and mobile-responsive email design skills.
• Experience owning campaigns and automated journeys from strategy through deployment.
• Solid understanding of retention, customer lifetime value, deliverability, and Shopify.
• Analytical thinking, excellent organization, attention to detail, and reliable quality assurance.
• Ability to independently manage multiple clients, priorities, and deadlines.
• Clear communication and a proactive, solutions-oriented approach.

Please note: This is an experienced, hands-on position. We're looking for someone ready to own the work independently, rather than someone seeking training in email marketing fundamentals.

Nice to Have

• Klaviyo certifications
• SMS marketing and integrated retention programs
• Shopify Plus or WooCommerce
• Figma, Canva, and email design systems
• Basic HTML/CSS
• Loyalty, subscription, and referral programs
• Cohort analysis, RFM segmentation, and predictive analytics
• Multi-client agency experience

What It's Like Working With Everlign

Autonomy & Ownership

We trust experienced professionals to bring ideas, make decisions, and take ownership of their work.

A Variety of Great Clients

Work with established ecommerce brands across different industries, each with unique opportunities for growth.

A Collaborative Team

We’re a close-knit team that values thoughtful communication, accountability, and supporting one another.

Room to Grow

We’re continuing to expand, with potential for increased hours and a long-term opportunity.

High Standards, Without the Micromanagement

We care deeply about quality and believe experienced people do their best work when they're trusted to deliver.

Position Details

• Position: Ecommerce Email Marketing & Retention Specialist
• Location: Remote
• Employment Type: Independent Contractor
• Hours: Initially part-time, with potential to expand
• Compensation: Hourly contract rate based on experience
• Start Date: To be discussed